Measurement

Speedy Fios Delivers Addressable TV Advantages: Oath’s Brett Hurwitz
Speedy Fios Delivers Addressable TV Advantages: Oath’s Brett Hurwitz
3 Dec 2017
How Data Is Transforming TV Advertising: comScore & Alphonso Discuss
How Data Is Transforming TV Advertising: comScore & Alphonso Discuss
30 Nov 2017
A+E, Other Networks Pursuing New Television Attribution Model: Mel Berning
A+E, Other Networks Pursuing New Television Attribution Model: Mel Berning
28 Nov 2017
Reach Plus Frequency Equals ‘Nirvana’: Nielsen Catalina’s O’Grady
Reach Plus Frequency Equals ‘Nirvana’: Nielsen Catalina’s O’Grady
28 Nov 2017
Cross-Screen Measurement Will Tempt OTT Spenders: one2one’s Power
Cross-Screen Measurement Will Tempt OTT Spenders: one2one’s Power
27 Nov 2017
Follow Ads From TV To Web: TVSquared’s O’Reilly
Follow Ads From TV To Web: TVSquared’s O’Reilly
8 Nov 2017
OpenAP Audience Buying Consortium ‘A Tipping Point’: comScore’s Cathy Hetzel
OpenAP Audience Buying Consortium ‘A Tipping Point’: comScore’s Cathy Hetzel
29 Oct 2017
Turner’s Howard Shimmel On Audience Buying And The OpenAP Road Map
Turner’s Howard Shimmel On Audience Buying And The OpenAP Road Map
26 Oct 2017
Advanced TV Targeting Can Produce ‘Value Differential’ For Advertisers: GroupM’s Lyle Schwartz
Advanced TV Targeting Can Produce ‘Value Differential’ For Advertisers: GroupM’s Lyle Schwartz
24 Oct 2017
Nielsen Enables Easier Measurement Of Netflix Consumption: Abcarian
19 Oct 2017
Nielsen’s Maran Sees Brands Striving For Long-Term Measurement
Nielsen’s Maran Sees Brands Striving For Long-Term Measurement
15 Oct 2017
‘Measurement Is Everything’: MediaCom Chicago’s Art Zambianchi
‘Measurement Is Everything’: MediaCom Chicago’s Art Zambianchi
15 Oct 2017
Beyond A Clean Supply Chain: Advertisers Focusing On Effectiveness, Says comScore’s Aaron Fetters
Beyond A Clean Supply Chain: Advertisers Focusing On Effectiveness, Says comScore’s Aaron Fetters
8 Oct 2017
Ad Viewability, Verification Drive Creative Reset For P&G: Chief Brand Officer Marc Pritchard
Ad Viewability, Verification Drive Creative Reset For P&G: Chief Brand Officer Marc Pritchard
5 Oct 2017
Post Merger, Tivo Readies Robust TV Analytics Offering
Post Merger, Tivo Readies Robust TV Analytics Offering
5 Oct 2017
Viacom’s Zilberbrand: Data Has Boosted Our TV Ratings
Viacom’s Zilberbrand: Data Has Boosted Our TV Ratings
4 Oct 2017
100% Digital Ad Viewability ‘Very Hard To Deliver,’ Says Hemnet Service’s Peter Brodersen
100% Digital Ad Viewability ‘Very Hard To Deliver,’ Says Hemnet Service’s Peter Brodersen
2 Oct 2017
MittMedia’s Fredrik Strauss On Solving Viewability And The Value Of Multiple Partners
MittMedia’s Fredrik Strauss On Solving Viewability And The Value Of Multiple Partners
2 Oct 2017
Time Inc.’s Judith Hammerman On Transparent Metrics And Walled Gardens
Time Inc.’s Judith Hammerman On Transparent Metrics And Walled Gardens
29 Sep 2017
NBCU’s Krishan Bhatia Discusses The Growing Linear-Digital Viewing Divide
NBCU’s Krishan Bhatia Discusses The Growing Linear-Digital Viewing Divide
19 Sep 2017