Measurement

Playlists & Series

While Video Formats Differ, It’s The Allocation Of Value That Counts: ESPN’s Eric Johnson
While Video Formats Differ, It’s The Allocation Of Value That Counts: ESPN’s Eric Johnson
9 Jul 2017
Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies
Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies
6 Jul 2017
Clients Caught Between Two Worlds: Agency Panel Discusses
Clients Caught Between Two Worlds: Agency Panel Discusses
6 Jul 2017
FreeWheel Report: OTT TV Eclipses Desktop For Premium Video Consumption
FreeWheel Report: OTT TV Eclipses Desktop For Premium Video Consumption
29 Jun 2017
Nielsen Turns Up the Volume On Audio Ads
Nielsen Turns Up the Volume On Audio Ads
28 Jun 2017
Alphonso’s Kodige Takes TV Ad-Tracking To Movie Theaters
Alphonso’s Kodige Takes TV Ad-Tracking To Movie Theaters
26 Jun 2017
Brands Must Unite And Control Their Own Data, Hearts & Science CEO
Brands Must Unite And Control Their Own Data, Hearts & Science CEO
26 Jun 2017
GroupM’s Lesser Rearchitects The Agency For A Data-Led Future
GroupM’s Lesser Rearchitects The Agency For A Data-Led Future
26 Jun 2017
IPG’s Data Chief Goes The Extra Mile, Beyond Proxies
IPG’s Data Chief Goes The Extra Mile, Beyond Proxies
26 Jun 2017
TV Is Moving Down The Funnel: Alphonso’s Gall
TV Is Moving Down The Funnel: Alphonso’s Gall
23 Jun 2017
Mastercard Ad Intelligence’s Jay Sears: More Brands Focused On Business Outcomes
Mastercard Ad Intelligence’s Jay Sears: More Brands Focused On Business Outcomes
22 Jun 2017
More Advertisers Moving To Outcomes-Based Measurement: Nielsen Catalina’s Andrew Feigenson
More Advertisers Moving To Outcomes-Based Measurement: Nielsen Catalina’s Andrew Feigenson
21 Jun 2017
Storyful Teams with Moat To Blacklist Fake News
Storyful Teams with Moat To Blacklist Fake News
5 Jun 2017
MediaLink’s Millard On Cannes Lions: An Efficient Venue For Businesses Seeking Direction
MediaLink’s Millard On Cannes Lions: An Efficient Venue For Businesses Seeking Direction
31 May 2017
Analyst Wieser: Ad Downturn To Cast Shadow on Cannes
Analyst Wieser: Ad Downturn To Cast Shadow on Cannes
29 May 2017
OpenAP ‘Good News For Us’ Says Nielsen’s Hasker
OpenAP ‘Good News For Us’ Says Nielsen’s Hasker
25 May 2017
NBCU’s Yaccarino Lauds Set-Top Box Insights for Advertising Results
NBCU’s Yaccarino Lauds Set-Top Box Insights for Advertising Results
23 May 2017
Household Or Key-Holder: How Precise Can TVs Target Ads?
Household Or Key-Holder: How Precise Can TVs Target Ads?
18 May 2017
Full-Page Interstitial Ads On Mobile Phones ‘Annoying, Disruptive’: Receptiv Test
Full-Page Interstitial Ads On Mobile Phones ‘Annoying, Disruptive’: Receptiv Test
18 May 2017
Broadcasters Must Go Holistic In TV’s Fuzzy Future: Ooyala’s Braley
Broadcasters Must Go Holistic In TV’s Fuzzy Future: Ooyala’s Braley
17 May 2017