Measurement

Getting Media Channels to Work Together for Marketers Is Key Priority: Yahoo’s Beau Ordemann
8 Dec 2021
CTV Promises Better Targeting With First-Party Data: Ocean Media’s Jared Lake
8 Dec 2021
Brands Want TV Makers To Share ‘Whole-House’ Viewing Data: Essence’s Fisher
7 Dec 2021
‘We’re Not Planning Linear-First’ for Next Upfront: Omnicom Media Group’s Kelly Metz
7 Dec 2021
Video Headwinds Bring Agency, Measurement Changes: Samba TV’s Belaidi
7 Dec 2021
Univision’s Lin Can Tie TV Ad Outcomes To Search Behavior
2 Dec 2021
Data Drives Business Outcomes for Media Sellers: Furious’ Ashley Swartz
2 Dec 2021
EDO’s Krim Helps Univision Advertisers Predict The Future
1 Dec 2021
Innovid Debuts Trading on NYSE today Under Symbol “CTV”
1 Dec 2021
Roku’s ‘Streaming Decade’: Data Brains & The Richest Ad Canvas
1 Dec 2021
Effectv’s Brauer Melds Different Data To Create Better Ad Outcomes
1 Dec 2021
TV Can Learn From Programmatic Digital’s Past: TransUnion’s Matt Spiegel
30 Nov 2021
IRIS.TV Lets Finecast Buyers Target Through The Eye Of Context: Garthwaite
29 Nov 2021
Audience Data Underpin Growth of Addressable TV: GroupM’s Jen Soch
29 Nov 2021
Next in Measurement Currency: “Empathy at Scale” Mindshare’s Data Chief Shane McAndrew, on the #BeetCast
29 Nov 2021
Marketers Can Simplify Media Strategies Amid Market Complexity: Wavemaker’s Vinny Rinaldi
24 Nov 2021
How OMG’s Pagliuca Is Pushing CTV Industry To Grow Up
23 Nov 2021
Media Marketplace Needs to Face 5 Key Issues: Furious’s Ashley Swartz
23 Nov 2021
Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’
22 Nov 2021
Digital Ad Metrics Have Hit ‘All-Time Low’: OpenSlate’s Lynda Clarizio
22 Nov 2021
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