Measurement

Frequency-Capping of Ads Is Possible on CTV Platforms: Publica’s Ben Antier
11 Jan 2022
Discovery Acquires 10% Stake in TV Ad-Targeting Group OpenAP
10 Jan 2022
What Is Attention Worth? Dentsu’s Rozen Cracks The Code With EACPM
10 Jan 2022
WarnerMedia Picks iSpot.TV, VideoAmp, Comscore For Cross-Screen TV Measurement
7 Jan 2022
‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement
6 Jan 2022
In-Game Ads Reach Highly Engaged Audience: Frameplay’s Cary Tilds
5 Jan 2022
UK’s Cross-Media Initiative ‘Origin’ In The Build Phase: ISBA’s Taylor
4 Jan 2022
Measurement Standards Will Help Support Ad Spending: ViacomCBS’s Travis Scoles
4 Jan 2022
Cross-Media Currency Is Within Reach: Havas’s Diana Bernstein
3 Jan 2022
DTC Brands Embrace CTV for Ad Campaigns: NBCUniversal’s Scott Berger
3 Jan 2022
Forward-Looking Brands Are Focused on Ad Outcomes: Publicis’s Nicole Whitesel
2 Jan 2022
A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement
2 Jan 2022
Addressability Is Going Up The Funnel: Ampersand’s Barnet
29 Dec 2021
From Quality To Quantity: How Conviva Became A Video Measurement Powerhouse
28 Dec 2021
Multi-Variant CTV Ads Create A Solvable Headache: Peach’s Regensburger
28 Dec 2021
Europe Is Forming New Alliances To Control Its TV Ad Data Destiny: RTL’s Coruble
28 Dec 2021
Voices from the #BeetRetreat: David Levy, Dave Clark, Kelly Metz, Denise Colella, Zach Rodgers and Jon Watts
27 Dec 2021
‘Cross-Platform Measurement Is Ready’: NBCUniversal’s Kelly Abcarian
22 Dec 2021
Media Buyers, Sellers Are ‘Frustrated with Status Quo’ of Measurement: VideoAmp’s Michael Parkes
21 Dec 2021
CTV Propels Need for ‘Creative Agility’ in Ads: Origin’s Fred Godfrey
21 Dec 2021
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