Measurement

Playlists & Series

Reach Plus Frequency Equals ‘Nirvana’: Nielsen Catalina’s O’Grady
Reach Plus Frequency Equals ‘Nirvana’: Nielsen Catalina’s O’Grady
28 Nov 2017
Cross-Screen Measurement Will Tempt OTT Spenders: one2one’s Power
Cross-Screen Measurement Will Tempt OTT Spenders: one2one’s Power
27 Nov 2017
Videology’s Ferber On 4x Ad Impact And Brands’ Cross-Platform Surge
Videology’s Ferber On 4x Ad Impact And Brands’ Cross-Platform Surge
27 Nov 2017
OTT TV Ads Should Have Higher Prices: IAB’s Bager
OTT TV Ads Should Have Higher Prices: IAB’s Bager
27 Nov 2017
Follow Ads From TV To Web: TVSquared’s O’Reilly
Follow Ads From TV To Web: TVSquared’s O’Reilly
8 Nov 2017
Inscape’s Jodie McAfee: Automatic Content Recognition Yields Household-Level Data At Scale
Inscape’s Jodie McAfee: Automatic Content Recognition Yields Household-Level Data At Scale
2 Nov 2017
OpenAP Audience Buying Consortium ‘A Tipping Point’: comScore’s Cathy Hetzel
OpenAP Audience Buying Consortium ‘A Tipping Point’: comScore’s Cathy Hetzel
29 Oct 2017
Turner’s Howard Shimmel On Audience Buying And The OpenAP Road Map
Turner’s Howard Shimmel On Audience Buying And The OpenAP Road Map
26 Oct 2017
Advanced TV Targeting Can Produce ‘Value Differential’ For Advertisers: GroupM’s Lyle Schwartz
Advanced TV Targeting Can Produce ‘Value Differential’ For Advertisers: GroupM’s Lyle Schwartz
24 Oct 2017
Nielsen Enables Easier Measurement Of Netflix Consumption: Abcarian
19 Oct 2017
Nielsen’s Maran Sees Brands Striving For Long-Term Measurement
Nielsen’s Maran Sees Brands Striving For Long-Term Measurement
15 Oct 2017
‘Measurement Is Everything’: MediaCom Chicago’s Art Zambianchi
‘Measurement Is Everything’: MediaCom Chicago’s Art Zambianchi
15 Oct 2017
Beyond A Clean Supply Chain: Advertisers Focusing On Effectiveness, Says comScore’s Aaron Fetters
Beyond A Clean Supply Chain: Advertisers Focusing On Effectiveness, Says comScore’s Aaron Fetters
8 Oct 2017
Ad Viewability, Verification Drive Creative Reset For P&G: Chief Brand Officer Marc Pritchard
Ad Viewability, Verification Drive Creative Reset For P&G: Chief Brand Officer Marc Pritchard
5 Oct 2017
P&G’s Marc Pritchard: Objectives Were Met Despite $100 Million In Digital Ad Cuts
P&G’s Marc Pritchard: Objectives Were Met Despite $100 Million In Digital Ad Cuts
5 Oct 2017
Post Merger, Tivo Readies Robust TV Analytics Offering
Post Merger, Tivo Readies Robust TV Analytics Offering
5 Oct 2017
Viacom’s Zilberbrand: Data Has Boosted Our TV Ratings
Viacom’s Zilberbrand: Data Has Boosted Our TV Ratings
4 Oct 2017
100% Digital Ad Viewability ‘Very Hard To Deliver,’ Says Hemnet Service’s Peter Brodersen
100% Digital Ad Viewability ‘Very Hard To Deliver,’ Says Hemnet Service’s Peter Brodersen
2 Oct 2017
MittMedia’s Fredrik Strauss On Solving Viewability And The Value Of Multiple Partners
MittMedia’s Fredrik Strauss On Solving Viewability And The Value Of Multiple Partners
2 Oct 2017
Target Will Be First To Use NBCUniversal’s New Self-Serve Ad Placement API
Target Will Be First To Use NBCUniversal’s New Self-Serve Ad Placement API
26 Sep 2017
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