Measurement

Fox Networks’ Noah Levine On The Virtues And Challenges Of TV Viewing Data
28 Mar 2018
‘Nutrition Label’ For Ad Data Will Spotlight Sources: CIMM’s Clarke
28 Mar 2018
Consumer Privacy At The Heart Of Audience De-Duplication: 4C Insights’ Lance Neuhauser
27 Mar 2018
OpenAP Targeting Consortium Looking Beyond Traditional Measurement Data Sources, Fox’s Nicole Ruby
25 Mar 2018
FreeWheel’s Marcus On Using Voice Assistants To Understand Viewers
21 Mar 2018
Identity Resolution The ‘Underpinning Of Future Success’: MediaLink’s Spiegel
20 Mar 2018
Clypd Begins Decoupling Its Tech To Expand Clients: Burke
20 Mar 2018
Wavemaker’s Castree Explains Purchase Journey Planning, Endurance Of Mixed Trading Models
18 Mar 2018
Alphonso’s Chordia Brings TV Ad Analytics To Europe, UK First
16 Mar 2018
Integrated, Census-Level ACR Data Key To Determining Reach And Frequency
15 Mar 2018
ESPN Introducing Linear Optimization In The Quest For True Addressable Television
13 Mar 2018
IRI’s Mehta Helps Alphonso Follow TV Viewers To The Store
12 Mar 2018
With More Than 700 Users, OpenAP TV Audience Consortium Eyes Growth Roadmap
8 Mar 2018
TiVo Ramping Up TV Viewership Data ‘Quite Rapidly’ Via Service Provider Agreements
8 Mar 2018
As It Extends IdentityLink To TV, LiveRamp Looks To Make Addressable Campaigns Easier
7 Mar 2018
Alphonso And IRI Data Match Produces Scale For TV Attribution, Informs Digital Campaigns
7 Mar 2018
Forrester Survey Of ANA Members: Addressable TV At Inflection Point, Will Grow Rapidly
6 Mar 2018
Audience Delivery Across Platforms Will A Big Focus Of Upfront: Omnicom Media Group’s Jonathan Steuer
4 Mar 2018
TAG’s Zaneis Claims Certification Cuts Ad Fraud By 600%
26 Feb 2018
Beyond The Olympics, NBCUniversal Focusing On Ad Formats, Automated Buying: EVP Krishan Bhatia
Beyond The Olympics, NBCUniversal Focusing On Ad Formats, Automated Buying: EVP Krishan Bhatia
13 Feb 2018