Measurement

Undercounted Ads Are Costly for Media Companies: VAB’s Sean Cunningham
17 Feb 2022
‘We’re Looking Forward to a Multicurrency Upfront’: CBS’s Radha Subramanyam
16 Feb 2022
Tinuiti’s Ahene Sees Retail Networks, Measurement & Metaverse Driving Media
15 Feb 2022
VAB’s Sean Cunningham Expects More TV Measurement Currencies to Flourish
14 Feb 2022
How Retail Media Networks Win-Win-Win: McKinsey’s Huang
10 Feb 2022
CTV’s Smarts Must Be Matched With Measurement: Samsung Ads’ Wiltshire
9 Feb 2022
Marketers Are Demanding More Actionable Metrics for TV: Samba TV’s Cole Strain
8 Feb 2022
Consumer Attention Is Key to Better Campaign Outcomes: OMD’s Chrissie Hanson
8 Feb 2022
TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement
7 Feb 2022
Rapid Shifts in Consumer Behavior Spur Ad Transformation: Cadillac’s Melissa Grady & Carat US’s Michael Law Chat with Project X’s Jon Watts
3 Feb 2022
Discovery’s Coteman Gears Up For Cross-Platform Launch
3 Feb 2022
Unpacking Identity: TransUnion’s Spiegel Reclaims A ‘Generic’ Trend
2 Feb 2022
How Data Is Redefining TV Ads: TransUnion, Univision, TVSquared Execs Discuss
2 Feb 2022
Brand Storytelling Is a Multi-Platform Effort: Wendy’s Jimmy Bennett
1 Feb 2022
Data, ‘A Great Equalizer’, Redefines Premium Media: TransUnion’s Swanston
31 Jan 2022
LG Ads’ Matta Guarantees Outcomes From CTV Ads
27 Jan 2022
P&G’s Austin Balances Rich Ads, Data Proportionality & Measurement Revolution
26 Jan 2022
CFlight Driving Collaboration Ahead Of UK Launch: ITV’s Olivia Abraham
26 Jan 2022
Cross-Platform Frequency Capping Relies on Solid Metrics: ViacomCBS’s Travis Scoles
25 Jan 2022
Mediaocean’s Goldman Sets Sail For 2022 Ad Growth
24 Jan 2022
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