Measurement

Playlists & Series

Fox Networks’ Noah Levine On The Virtues And Challenges Of TV Viewing Data
28 Mar 2018
‘Nutrition Label’ For Ad Data Will Spotlight Sources: CIMM’s Clarke
28 Mar 2018
Consumer Privacy At The Heart Of Audience De-Duplication: 4C Insights’ Lance Neuhauser
27 Mar 2018
OpenAP Targeting Consortium Looking Beyond Traditional Measurement Data Sources, Fox’s Nicole Ruby
25 Mar 2018
FreeWheel’s Marcus On Using Voice Assistants To Understand Viewers
21 Mar 2018
Identity Resolution The ‘Underpinning Of Future Success’: MediaLink’s Spiegel
20 Mar 2018
Alphonso’s Chordia Brings TV Ad Analytics To Europe, UK First
16 Mar 2018
Integrated, Census-Level ACR Data Key To Determining Reach And Frequency
15 Mar 2018
ESPN Introducing Linear Optimization In The Quest For True Addressable Television
13 Mar 2018
IRI’s Mehta Helps Alphonso Follow TV Viewers To The Store
12 Mar 2018
TiVo Ramping Up TV Viewership Data ‘Quite Rapidly’ Via Service Provider Agreements
8 Mar 2018
As It Extends IdentityLink To TV, LiveRamp Looks To Make Addressable Campaigns Easier
7 Mar 2018
Alphonso And IRI Data Match Produces Scale For TV Attribution, Informs Digital Campaigns
7 Mar 2018
Forrester Survey Of ANA Members: Addressable TV At Inflection Point, Will Grow Rapidly
6 Mar 2018
Alphonso SVP T.S. Kelly Explains The Three Phases Of TV Ad Campaign Attribution
Alphonso SVP T.S. Kelly Explains The Three Phases Of TV Ad Campaign Attribution
13 Feb 2018
Roku Wants To Be ‘The Operating System Of Television’: Head Of Ad Research Dan Robbins
Roku Wants To Be ‘The Operating System Of Television’: Head Of Ad Research Dan Robbins
24 Jan 2018
Horizon Taps 4C Insights For Better TV Targeting, Gupta Says
18 Jan 2018
Major TV Networks’ Embrace Of Data-Optimized Campaigns ‘A Really Big Step’: Simulmedia’s Dave Morgan
17 Jan 2018
Cross-Platform Deal With comScore Has Broad Industry Potential: Adam Lowy of DISH MEDIA And Sling TV
16 Jan 2018
comScore Has Cross-Platform Addressable Partnership With DISH, Sling TV
12 Jan 2018