Measurement

Accountability Is Knowing Who Consumers Really Are: IRI’s Mehta
11 Jul 2018
Nissan’s Witherspoon Drives Cannes FreeWheel Discussion On Television’s Future
10 Jul 2018
Havas’ Ankeney: It’s All About Meaningful Data
9 Jul 2018
Fox’s Marchese On TV Future: Upfront Will Endure As ‘Dumb’ CPM Evolves
8 Jul 2018
Accountability Has Never Been Harder: Wavemaker’s Sullivan-Martin
8 Jul 2018
Nielsen’s O’Grady Sees ‘Collective Responsibility’ For Transparency
5 Jul 2018
Audience Panels Correct Big Data Errors: Nielsen’s Hohman
1 Jul 2018
Having Built Horizon On Integration, Koenigsberg Wants Even More
1 Jul 2018
FreeWheel Advertisers Seeks To Remedy ‘Labor And Intricacies’ Of Cross-Screen Buys
29 Jun 2018
ANA Pursues Global Support For CMO Masters Circle Initiative At Cannes
28 Jun 2018
GroupM’s Montgomery: Ads In Brand-Safe Environments Work Better
28 Jun 2018
On The Heels Of Cannes, true[X] Strikes A Deal With Essence
26 Jun 2018
Beet Retreat In The City: TiVo’s Horstman Distills Roles Of Advanced TV Players
26 Jun 2018
Next Up For Nielsen: Measuring Podcasts
25 Jun 2018
Digital And Linear No Longer Two Separate Worlds: Wavemaker’s Richman
25 Jun 2018
Mars’ Jane Wakely: Accountability Means Growth
24 Jun 2018
ROI Measurement Proves ‘We’re An Investment, Not A Cost’: AT&T’s Carter
24 Jun 2018
Mediaocean’s Sampath Explains The Role Of Blockchain In Media Transactions
22 Jun 2018
In A Cross-Platform World, You Need A Host Of Partners: NBCU’s Colella
21 Jun 2018
Transparency, Interoperability, Faster Reconciliation Focus Of Mediaocean/IBM Blockchain
21 Jun 2018