Measurement

Playlists & Series

New IAB Report Details Complexities Of Digital Video Landscape
10 May 2018
Initiative’s Gilbert: As Live Content Grows, Digital Mirrors Linear TV
10 May 2018
Meredith Creating Unified Identity Database
1 May 2018
Meredith Will Offer Video Advertising ROI Guarantees In NewFronts
1 May 2018
Addressable Adds Transparency To Television, Says one2one Media’s Power
30 Apr 2018
At Meredith Corporation, Data Is Powerless Without The ‘So What?’
30 Apr 2018
Mass Or Precision Targeted, Data Is Key: Mindshare’s Peterson
26 Apr 2018
Test, Learn, Scale Is Jack Link’s Approach To Television Targeting
25 Apr 2018
VideoAmp’s Prasad On The Evolution Of Programmatic TV
24 Apr 2018
Progress Of OpenAP, NCC Media Helps Solve Fragmentation: MAGNA’s Anson
24 Apr 2018
Alphonso’s Upadhyay Brings Planning & Attribution To Local TV Ads
23 Apr 2018
GroupM’s Schwartz: Addressable TV A Growing Complement To Mass Reach
23 Apr 2018
Oceans Of Ad Data Failing To Drive Business Growth: ANA’s Liodice
17 Apr 2018
Blockchain Tokens May Solve Ad-Tech Challenges? Omnicom’s Steuer Thinks So
12 Apr 2018
Essence’s Jason Harrison On Balancing Narrow Targeting And Broad Exposure
11 Apr 2018
NBCUniversal’s “CFlight” Will Prove Missing 15% Of Viewing: Molen
11 Apr 2018
GroupM’s Irwin Gotlieb Predicted A Future Of Performance, Outcomes And Data Granularity
GroupM’s Irwin Gotlieb Predicted A Future Of Performance, Outcomes And Data Granularity
8 Apr 2018
Is ACR The Future Of TV Currency? Sequent’s Spaeth Thinks So
3 Apr 2018
Inscape’s Neumeier On The Privacy Of Smart TV Viewers’ Behavior
3 Apr 2018
Mediaocean’s Bill Wise: Convergence Is A Planning & Measurement Problem
1 Apr 2018