Measurement

Upfronts Will Expand Programmatic Ad Inventories: GroupM’s Esra Bacher
21 Mar 2022
This Will Be The First ‘Multicurrency Upfront’: VAB’s Sean Cunningham
20 Mar 2022
GumGum’s Phil Schraeder on Contextual and Creative: The Answer to Attention Gap
16 Mar 2022
Data Diversity On Univision’s Beet Retreat Agenda
14 Mar 2022
Beet Retreat Preview: Insights From Magnite’s Matt McLeggon, Sabio’s Jon Stimmel and VideoAmp’s Lisa Ciancarelli
14 Mar 2022
Better Together: Infillion’s Carone Sees Power In Partnership
10 Mar 2022
Beet Retreat Highlights Ways to Boost Campaign Outcomes: Sabio’s Jon Stimmel
8 Mar 2022
All Boats Rise At The Beet Retreat: Magnite’s McLeggon
8 Mar 2022
Brands Are Ready to Test New Measurement for Upfronts: Dentsu’s Cara Lewis Chats With Samba TV’s Kris Magel
8 Mar 2022
Beet Retreat’s ‘Brain Trust’ Will Reset The Rules Of TV: VideoAmp’s Ciancarelli
8 Mar 2022
Retail Media Networks Are Growing as Advertising Drives Online Shopping
8 Mar 2022
Disney Deal Marks Next Stage in Innovation for Ad Metrics: Samba TV’s Ashwin Navin
2 Mar 2022
Data-Driven TV Can Unify The Market: Spectrum Reach’s Moran
1 Mar 2022
Roku’s Louqman Parampath Discusses Audience Guarantees for Streaming Video Ads
28 Feb 2022
VideoAmp Deal Gives Marketers More Choice with Audience Measurement: Comcast’s Claudio Marcus
28 Feb 2022
Incremental CPMs Make Ad Campaigns More Efficient: Samba TV’s Avi Brown
25 Feb 2022
Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson
23 Feb 2022
Multi-Currency Era Needs ‘Total TV’ Approach: Ampersand’s Rosen
22 Feb 2022
Olympics Spur High Completion Rates for TV Ads: iSpot.tv CEO Sean Muller
21 Feb 2022
Embrace TV’s Multi-Currency Future: Ampersand’s Pangis
17 Feb 2022
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