Measurement

AppsFlyer’s Jeger On ‘Pain Points’ Of App Marketing: User Engagement, Retention
25 Sep 2018
Time A Key Component Of Video Viewability: IAS’ Knoll
25 Sep 2018
Search Yields Consumer Intent, Lifetime Value: Reprise Digital’s Ellis
24 Sep 2018
Nielsen Catalina Explores MVPD Universe For Addressable TV
24 Sep 2018
A ‘Resurgent’ comScore Plans Currency, Planning Solutions: CEO Wiener
19 Sep 2018
Trade Desk’s Forbes Calls For Unified UK TV Metrics
17 Sep 2018
PubMatic’s Klimenko On Three Mid-2018 Mobile Trends
17 Sep 2018
Revenue Analytics’ Cross On WideOrbit ‘Marriage’ & Predictive Analytics
27 Aug 2018
Units Or Impressions, Ads Should Be Planned Holistically: Essence’s Gerber
21 Aug 2018
New Nielsen Gracenote Solution Yields Mobile Video Viewing Behavior Data
16 Aug 2018
Hulu Hopes comScore’s Campaign Ratings Quantify Shared Viewing
7 Aug 2018
Sorenson’s Offering Provides Addressable TV Diversity: one2one’s Bologna
2 Aug 2018
Assembly’s Villegas Traces The Arc Of Direct Response To Addressable TV
30 Jul 2018
Discovery, Sorenson Team Up For Addressable TV Pilot
26 Jul 2018
VideoAmp Expands Advanced TV Data Offering with Acquisition of IronGrid
20 Jul 2018
Focus On TV Ad Experiences: Cannes Panel With Forrester, Hulu, Twitter, BrightLine
18 Jul 2018
Marketing2020 Findings: Marketers Need ‘Business Owner’ Mindset
16 Jul 2018
Beyond The U.S., Nielsen’s Data Reach Extends To 54 Markets
15 Jul 2018
Challenges And Opportunities Of New Ad Formats: A FreeWheel Panel At Cannes
13 Jul 2018
Nielsen DMP Is ‘Connective Tissue’ In Addressable Link With Sony Crackle
11 Jul 2018