Measurement

Addressable TV Is Bringing Precision Ad Targeting at Scale: WarnerMedia’s Amy McGovern
7 Apr 2022
Keep an Eye on Audience Identifers, CTV Growth: Omnicom’s Ben Hovaness
7 Apr 2022
With $80M in New Funding, EDO Uses AI To Take TV Performance Data Upstream
6 Apr 2022
Contextual Ads, Attention Metrics Are Remaking Digital Media: Havas’s Jonathan Waite
5 Apr 2022
Innovation Is Transforming Media Measurement and Viewing Habits: CBS’s Radha Subramanyam
5 Apr 2022
Building Local’s Toolbelt In TV’s Third Renaissance: MadHive’s Marino
4 Apr 2022
Advertisers Will See Data-Powered Growth in Television: FreeWheel’s Jonathan Whitticom
4 Apr 2022
Advanced TV Is Finally Here: A Moment in Time, in Focus, at the Beet Retreat in San Juan
31 Mar 2022
Weaning Off CPMs: Sabio’s Stimmel Goes Beyond ‘Blunt’ TV
31 Mar 2022
Political Campaigns Can’t Ignore CTV Audiences: i360’s Mark Positano
31 Mar 2022
Media Buyers Have More Technology to Hone Video Campaigns: Essence’s Mike Fisher
31 Mar 2022
Three Keys For Alt.Currency Success: VideoAmp’s Ciancarelli
30 Mar 2022
Data Insights Drive Improvements in Ad Revenue: Furious’s Ashley Swartz
30 Mar 2022
Political Campaigns Have New Tools for Cross-Platform Reach: FreeWheel’s Tess O’Brien
29 Mar 2022
‘Persuadable’ Audiences Are Most Compelling for Advertisers: 605’s Caroline Horner
29 Mar 2022
Data-Driven Linear TV Drives Key Results for Brands: Xandr’s Mark Mitchell
28 Mar 2022
TV Ratings Must Represent Multicultural Audiences: Univision’s Donna Speciale
28 Mar 2022
Solving Under-Valued Ads Takes Innovation: VideoAmp’s Goski
28 Mar 2022
Addressability, New Currencies Will Define 2022 Upfront: Magna’s Molly Finnerty
24 Mar 2022
Human Is The Answer: AppScience’s Lum On Media Measurement
24 Mar 2022
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