Measurement

Xandr Teams With 605, Comscore, EDO, Samba TV, TVision & VideoAmp on Alternate Media Currencies
21 Apr 2022
Digital Technologies Are Transforming Out-of-Home Advertising: OAAA’s Anna Bager
21 Apr 2022
How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
21 Apr 2022
The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’
20 Apr 2022
Deterministic Data Can Drive New Currencies: Conviva’s Shears
19 Apr 2022
Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy
19 Apr 2022
Balancing Enablement & Standards: SpringServe’s Hirsch on CTV Commodization
19 Apr 2022
Consumer Engagement Guides Cross-Platform Strategies: GSD&M’s Dave Kersey
18 Apr 2022
CTV Gives Political Campaigns Broader Reach Among Voters: Scripps’ Ken Ripley
18 Apr 2022
TV Ratings Need Inclusive, Comprehensive Viewer Data: Nielsen’s Deirdre Thomas
18 Apr 2022
How Tags & Tools Can Save The TV Experience, Beachfront’s Tom St. John
14 Apr 2022
‘We’re Focused on Next Generation of Media-Buying Tools’: Mediaocean’s Michael Tuminello
13 Apr 2022
Data-Driven Linear Combines Scale and Precision: OpenAP’s David Levy Chats With Xandr’s Mike Welch
13 Apr 2022
Addressable TV Needs More Investment in Measurement, Ad Creative: Paramount’s Julian Zilberbrand
13 Apr 2022
Connected Creative Is The Conduit: Innovid’s Hogue
12 Apr 2022
Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
12 Apr 2022
Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
11 Apr 2022
From CTV to DOOH: SpringServe’s Signore on the Synergy of Signage
11 Apr 2022
Media-Buying Strategies Are Growing More Unified: Amobee’s Valerie Bischak
11 Apr 2022
VideoAmp Renews Data Deal With TiVo, Whose Fariba Zamaniyan Says, ‘We’re Not a Walled Garden’
7 Apr 2022
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