Measurement

Playlists & Series

Discovery, Sorenson Team Up For Addressable TV Pilot
26 Jul 2018
VideoAmp Expands Advanced TV Data Offering with Acquisition of IronGrid
20 Jul 2018
Connected TV Plays To Upper And Lower Funnel Metrics: MediaMath’s Fisher
19 Jul 2018
Marketing2020 Findings: Marketers Need ‘Business Owner’ Mindset
16 Jul 2018
Beyond The U.S., Nielsen’s Data Reach Extends To 54 Markets
15 Jul 2018
Fox’s Marchese On TV Future: Upfront Will Endure As ‘Dumb’ CPM Evolves
8 Jul 2018
Accountability Has Never Been Harder: Wavemaker’s Sullivan-Martin
8 Jul 2018
Nielsen’s O’Grady Sees ‘Collective Responsibility’ For Transparency
5 Jul 2018
Audience Panels Correct Big Data Errors: Nielsen’s Hohman
1 Jul 2018
Having Built Horizon On Integration, Koenigsberg Wants Even More
1 Jul 2018
ANA Pursues Global Support For CMO Masters Circle Initiative At Cannes
28 Jun 2018
GroupM’s Montgomery: Ads In Brand-Safe Environments Work Better
28 Jun 2018
Dentsu’s Doug Ray and GroupM’s Lyle Schwartz Explore the Emerging TV Ad Landscape with Rob Norman at the Beet Retreat
27 Jun 2018
On The Heels Of Cannes, true[X] Strikes A Deal With Essence
26 Jun 2018
Beet Retreat Panel Pinpoints Changes Needed To Advance Targeted TV
25 Jun 2018
Unilever’s Blockchain Goals: Clearer Ecosystem, Better Business Decisions
25 Jun 2018
Next Up For Nielsen: Measuring Podcasts
25 Jun 2018
Digital And Linear No Longer Two Separate Worlds: Wavemaker’s Richman
25 Jun 2018
Mars’ Jane Wakely: Accountability Means Growth
24 Jun 2018
ROI Measurement Proves ‘We’re An Investment, Not A Cost’: AT&T’s Carter
24 Jun 2018