Measurement

Marketers Want Their Dollars To Work Harder: A+E’s Montenes
31 Oct 2018
New FreeWheel DRIVE Platform Unifies Measurement Across Total TV Reach
29 Oct 2018
Pepsico Derives Qualitative And Quantitative Input From #SeeHer GEM Metrics
28 Oct 2018
ANA’s Quinn On Taking #SeeHer Global, Importance Of Meredith’s Role
25 Oct 2018
#SeeHer Informs Georgia-Pacific Packaging, Attracts Female Talent: CMO Bergsma
25 Oct 2018
American Express Using #SeeHer GEM Data To Resonate Better With Women
25 Oct 2018
ANA’s #SeeHer Movement ‘Key Pillar Of Success’ For USAA, Says AVP Conyers
25 Oct 2018
High ANA #SeeHer Scores Correlate With Advertising Lift: Special K’s Crouch
23 Oct 2018
Meredith Corp. Brands To Become First Digital, Print Partners Of ANA’s #SeeHer Initiative
23 Oct 2018
#SeeHer Co-Founder Zalis: Gender Equality Score Is New Industry Standard
23 Oct 2018
ANA #SeeHer Initiative Makes Gender Equality, Diversity ‘Come To Light’: L’Oreal’s McHugh
23 Oct 2018
Roku’s Robbins Proves OTT Ad Value With Measurement Partners
22 Oct 2018
Commonality Of TV Audience Segments Will Ease Buying Friction: Nielsen’s Abcarian
17 Oct 2018
Brands Bring Own Data To Autonomous Ad Party: Nielsen’s Garbaccio
11 Oct 2018
Canadian Research Shows Misconceptions, Attributes Of TV Viewing: Viacom’s Kurz
3 Oct 2018
Criteo’s Spilman: Xandr’s Relevance Is ‘Right Time, Right Message’
1 Oct 2018
TV Is On Top, Digital Saturates Quickly: Ebiquity’s Campbell
1 Oct 2018
Innovid Goes Self-Serve, Fully-Measured With iTV Ads
28 Sep 2018
Zenith’s Bonori On How Machine Learning Helps Drive Real-Time Marketing
27 Sep 2018
Adjust: A ‘Fluid Data System’ Built On App Ad Campaign Activity
25 Sep 2018