Measurement

De-risk Upfront Buys With New Currencies: Samba TV’s Navin
5 May 2022
Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative
4 May 2022
Amid Streaming’s Growth, Don’t Neglect Cable Households: Digitas’s Lindsey Carner Kroll
4 May 2022
Marketers Seek ROI Metrics From Retail Media: Dentsu’s Keith Camoosa
4 May 2022
Peacock Preens For Performance With New Ad Manager
3 May 2022
Addressable Ads Demand Big Data Approach to TV Ratings: Omnicom’s Ben Hovaness
3 May 2022
Finecast’s Progress: Taking Advanced TV Ads To 14 Markets
3 May 2022
The Recipe For A New Currency: Comscore’s Wilson
3 May 2022
Stream On: IAB NewFronts Goes Hybrid In CTV Boom
2 May 2022
Combining Local TV With CTV Is Promising for Media Buyers: GroupM’s Jen Soch
28 Apr 2022
Addressable Advertising Helps Break Down Audience Siloes: Comcast’s Larry Allen
28 Apr 2022
ISpot.tv Receives $325 Million Investment From Goldman Sachs to Expand TV Ad Measurement
27 Apr 2022
Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says
26 Apr 2022
Samsung Ads Offers ‘Total Media Solution’ for Cross-Platform Video Campaigns
26 Apr 2022
Viewer Attention Metrics & Contextual Ads Drive Results for Brands: Publicis’s Jason Tonelli
26 Apr 2022
Evolution To A Basket Of Currencies: Paramount’s Scoles
25 Apr 2022
Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins
25 Apr 2022
Agencies Need To Look Like Ad-Tech: Essence’s Fisher
25 Apr 2022
MediaMelon’s Subramanian Wants to Turn QoE Toward Video ROI
25 Apr 2022
Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
25 Apr 2022
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