Measurement

Playlists & Series

Canadian Research Shows Misconceptions, Attributes Of TV Viewing: Viacom’s Kurz
3 Oct 2018
Criteo’s Spilman: Xandr’s Relevance Is ‘Right Time, Right Message’
1 Oct 2018
TV Is On Top, Digital Saturates Quickly: Ebiquity’s Campbell
1 Oct 2018
Innovid Goes Self-Serve, Fully-Measured With iTV Ads
28 Sep 2018
Zenith’s Bonori On How Machine Learning Helps Drive Real-Time Marketing
27 Sep 2018
Adjust: A ‘Fluid Data System’ Built On App Ad Campaign Activity
25 Sep 2018
AppsFlyer’s Jeger On ‘Pain Points’ Of App Marketing: User Engagement, Retention
25 Sep 2018
Time A Key Component Of Video Viewability: IAS’ Knoll
25 Sep 2018
A ‘Resurgent’ comScore Plans Currency, Planning Solutions: CEO Wiener
19 Sep 2018
With Datorama Acquisition, Integration Rolls On At Salesforce
18 Sep 2018
Trade Desk’s Forbes Calls For Unified UK TV Metrics
17 Sep 2018
PubMatic’s Klimenko On Three Mid-2018 Mobile Trends
17 Sep 2018
mParticle’s Katz On The Challenge Of Unifying Data
11 Sep 2018
dataxu, Sorenson Integration Reduces Addressable TV Speed Barriers
10 Sep 2018
CDPs Are The CRM For B2C: mParticle’s Katz
6 Sep 2018
Revenue Analytics’ Cross On WideOrbit ‘Marriage’ & Predictive Analytics
27 Aug 2018
Units Or Impressions, Ads Should Be Planned Holistically: Essence’s Gerber
21 Aug 2018
New Nielsen Gracenote Solution Yields Mobile Video Viewing Behavior Data
16 Aug 2018
BrightLine’s Aksman On Making Commercials ‘Smarter’, Data Link With Cuebiq
13 Aug 2018
Hulu Hopes comScore’s Campaign Ratings Quantify Shared Viewing
7 Aug 2018