Measurement

Holistic, Cross-Platform View Presages Measured Business Outcomes: Nielsen’s Clarken
21 Jan 2019
In OTT, What Is ROI? The Whole Value Chain Debates
20 Jan 2019
Data Is A Product: Turner, Tru Optik, NinthDecimal Execs Discuss
16 Jan 2019
Comscore Has Local TV Measurement Deals With Nexstar, Scripps And Gray
11 Jan 2019
Comscore’s Hofstetter: Legacy Brands Need Direct-To-Consumers’ ‘Fresh Look’ At Marketing
10 Jan 2019
Experian Reducing TV Audience Segment Pain Points
4 Jan 2019
Tying Mobile Signals To Households With NinthDecimal’s Kilmer
4 Jan 2019
Comscore’s Hofstetter Calls for Industry”Re-Education” Around Premium Video Investment
4 Jan 2019
In Expanding CFlight Portfolio-Wide, NBCU Systems Set To Progress: EVP Vazirani
2 Jan 2019
Data Plus Math Seeks To Provide Fast, Low-Cost TV Attribution
2 Jan 2019
O’Grady Of NCS: All Marketers Heading To ‘Purchase-Driven Planning’
28 Dec 2018
The Tension Between Cost Efficiency, ‘Proper Business Rationale’: A+E’s Heftman
24 Dec 2018
Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer
21 Dec 2018
Ad Buyers Want To Understand SVOD Impact: Amplifi’s Zhang
20 Dec 2018
VideoAmp’s Prasad Discusses Beet Retreat 2018, Event-Level Forecasting
18 Dec 2018
NCC’s Seth Explains The Longitudinal Approach To Cross-Platform Measurement
17 Dec 2018
Standards Needed To Align TV, Video Currencies: Operative’s Brown
17 Dec 2018
Shrinking The TV Ad Feedback Loop With iSpot.tv’s Bareuther
16 Dec 2018
Comscore’s Hinnant On Data Matching And Being In The OpenAP Universe
16 Dec 2018
For Turner’s Levy, Viewers And Traditional TV Ecosystem Are Top Priorities
16 Dec 2018