Measurement

Big Blue’s Battle Against Bias: IBM Open-Sources Mitigation For Media
20 Jun 2022
GroupM Teams With iSpot.tv to Improve CTV Ad Viewability
15 Jun 2022
Converged TV Offers More Flexibility for Advertisers: Mediaocean’s Akhil Parekh
15 Jun 2022
Commerce Media Close the Loop Between Ads and Direct Sales: LUMA’s Conor McKenna
9 Jun 2022
CTV Will Anchor Campaigns As Programmatic Advertising Expands: Viant’s Dave Simon
7 Jun 2022
CTV Can Provide Greater Media Transparency for Advertisers: Dentsu’s Brad Stockton
1 Jun 2022
TV Metrics Have Reached Cross-Platform Turning Point: NBCU’s Kelly Abcarian
26 May 2022
Piccone’s Progress: Cross-Platform Means Full-Stack
25 May 2022
Media Transparency Underpins CTV Ad Outcomes: Beachfront’s Katie Long
24 May 2022
TVSquared’s Kinsella Aims To Unify TV With Innovid’s Support
24 May 2022
Digital Video Advertising Gives Framework for CTV: MiQ’s Moe Chughtai
23 May 2022
LUMA’s Kawaja Sees Media’s Perfect Storm Continue Despite Headwinds
18 May 2022
Only The Hispanic Graph Can Grow Your Business: TelevisaUnivision’s Donna Speciale
17 May 2022
Peacock Doubles Audience to 60 Million as Viewers Flock to Streaming Video: NBCUniversal’s Laura Molen
16 May 2022
How Retail Media Networks Are Evolving: Momentum Commerce’s Bowman
16 May 2022
Through The Looking Glass: VIZIO’s Norcross Fuels The Future
12 May 2022
Commerce Media Pull Brands Closer to Digital Shoppers: Criteo’s Brian Gleason
11 May 2022
Outcome Guarantees Remain Challenging for TV Advertising: Magna’s Molly Finnerty
10 May 2022
Prioritize Addressable: DISH’s Schweitzer Urges Buyers To Reboot
9 May 2022
Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
9 May 2022
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