Measurement

Media Interoperability Will Unlock More Revenue Growth: Comcast Advertising’s James Rooke
3 Aug 2022
App Behavior Creates Audience Segments: T-Mobile’s Zhu
3 Aug 2022
The Quest For The Leading Indicator: Hilton’s CMO Wants Proof Of Attention
2 Aug 2022
Measurement’s New Wave Must Count Minorities Better: Univision’s Ruiz
2 Aug 2022
Media Measurement Is Vital for Advertising Growth: PHD’s Catherine Sullivan
1 Aug 2022
High-Quality Content Makes Advertising More Effective: UM Worldwide’s Joshua Lowcock
1 Aug 2022
Dynamic Creative & The Quest For Attention
1 Aug 2022
Don’t Forget TV Households That Are Undercounted: CBS’s Radha Subramanyam
28 Jul 2022
Attention Is Everything: WMX’s Moran On Attracting Younger Audiences
27 Jul 2022
Marketers Are Gaining More Tools for Ad Measurement: Omnicom’s Ben Hovaness
27 Jul 2022
Show Me The Money: Spark Foundry’s Giacosa Wants Answers To CTV Ad Fraud
26 Jul 2022
Measuring Attention to Ads Has Most Meaning in Sales Results: Carat’s Michael Law
26 Jul 2022
Ad Spending for Streaming Media Is Reaching Broad Scale: OMD’s George Manas
25 Jul 2022
DIRECTV Advertising’s Rosenfeld Sees Alt Currency’s Long Heritage, Live TV Remaining Strong
25 Jul 2022
The Road To Alt Currencies: Comscore’s Hinnant
25 Jul 2022
Accessibility Focus Needed In Diversity Drive: Infillion’s Rossi
21 Jul 2022
Advertisers Will Benefit From Evolution in Media Measurement: Paramount’s Travis Scoles
20 Jul 2022
Content, Context & Culture Provide Key Insights to Brands: OMD’s Caitriona Henry
20 Jul 2022
Content Ratings Must Be Key Part of Media Measurement: Omnicom’s Kelly Metz
19 Jul 2022
Brands Have More Power to Engage Diverse Audiences as Media Choices Multiply: dentsu Media’s Mark Prince
19 Jul 2022
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