Measurement

WarnerMedia Teams with Xandr to Guarantee Advertising Outcomes, Donna Speciale
15 May 2019
TEGNA’s Daigle Explains Data And Analytics Partnership With Alphonso
14 May 2019
Tubi Teams With Samba TV For Measurement, Adds New Advertising Formats
7 May 2019
TV Viewing Gaps Require Layering On A Multitude Of Data: MODI’s Winkler
3 May 2019
Comcast’s Sky Adopts NBCU’s CFlight To Measure Cross-Screen Viewing
1 May 2019
VideoAmp Raises $70 Million in New Funding Round
1 May 2019
OTT Mobilizes Buyer Behavior: Havas’ Mann
30 Apr 2019
Fox’s Levine Joins 605, Sees A ‘Multi-Currency’ Future
28 Apr 2019
NBCU & Viacom Launch OpenAP Version 2.0
25 Apr 2019
Finding OTT’s Ad Value Amid The SVOD Boom: UM Worldwide’s Stimmel
24 Apr 2019
Balancing Ad Investments, Frequency Across Linear & OTT: Horizon’s Samantha Rose
24 Apr 2019
Xandr Media’s Brown On Incremental Outcomes Boost Across TV Screens
22 Apr 2019
Regardless Of The Source, Unwatched Video Isn’t Viable: IRIS.TV’s Harrison
21 Apr 2019
Connected TV Is Huge, Now Connect The Dots: Nielsen’s Ferguson
18 Apr 2019
Why Scale Matters For OTT Ads: Tru Optik’s Wiesenfeld
17 Apr 2019
Comscore Offers New Metrics, ‘Personas’ For Targeting: EVP Psacharopoulos
3 Apr 2019
TV Is A Performance Channel, Too: TVSquared’s Kinsella
1 Apr 2019
605 Doubles National TV Audience Footprint With Inscape Licensing Deal
31 Mar 2019
Comcast Spotlight Enhances Local TV Attribution Via Website Tagging
27 Mar 2019
VAB Projects $2.1 Billion In 2019 Addressable TV Spend: ‘It’s Mature’ Says CEO Cunningham
26 Mar 2019