Measurement

Playlists & Series

Arrix Explains The DISH/Sling Distribution Map
10 Jan 2019
Comscore’s Hofstetter: Legacy Brands Need Direct-To-Consumers’ ‘Fresh Look’ At Marketing
10 Jan 2019
O’Connell Of Forrester Explores The Consumer-Marketer Divide
10 Jan 2019
Viewers Ready To Give More Data, At A Price: Janus’ Shimmel Tells Prohaska
9 Jan 2019
Blending IQ & EQ For TV Ad Sales: Turner’s Redniss & Furious’ Swartz Discuss
8 Jan 2019
Shimmel, Colella Probe The Future Of Advanced-TV Buying
7 Jan 2019
Tying Mobile Signals To Households With NinthDecimal’s Kilmer
4 Jan 2019
Comscore’s Hofstetter Calls for Industry”Re-Education” Around Premium Video Investment
4 Jan 2019
In Expanding CFlight Portfolio-Wide, NBCU Systems Set To Progress: EVP Vazirani
2 Jan 2019
Data Plus Math Seeks To Provide Fast, Low-Cost TV Attribution
2 Jan 2019
O’Grady Of NCS: All Marketers Heading To ‘Purchase-Driven Planning’
28 Dec 2018
Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer
21 Dec 2018
Ad Buyers Want To Understand SVOD Impact: Amplifi’s Zhang
20 Dec 2018
Quest For More Linear TV Scale Links 4C Insights With a4, MASS Exchange
19 Dec 2018
VideoAmp’s Prasad Discusses Beet Retreat 2018, Event-Level Forecasting
18 Dec 2018
NCC’s Seth Explains The Longitudinal Approach To Cross-Platform Measurement
17 Dec 2018
Standards Needed To Align TV, Video Currencies: Operative’s Brown
17 Dec 2018
Shrinking The TV Ad Feedback Loop With iSpot.tv’s Bareuther
16 Dec 2018
Comscore’s Hinnant On Data Matching And Being In The OpenAP Universe
16 Dec 2018
For Turner’s Levy, Viewers And Traditional TV Ecosystem Are Top Priorities
16 Dec 2018