Measurement

On The Frontline Of The CTV Ad Fraud War: HUMAN’s Hassan
13 Oct 2022
Amazon’s Thursday Football Drives High Website Footfall: EDO’s Krim
12 Oct 2022
TV Advertising Will Benefit from Interoperable Viewership Metrics: Fox’s Darren Sherriff
3 Oct 2022
Investments in Ad Ecosystem Will Get Results: VAB’s Sean Cunningham
29 Sep 2022
OpenID Helps Unify TV Ad Buying with FreeWheel, Magnite and Xandr Integration: OpenAP’s Chris LoRusso
27 Sep 2022
Streaming Video, Linear TV Complement Each Other for Best Reach: Comcast’s James Rooke
26 Sep 2022
Tools Needed To Tackle CTV Ad Supply Constraint: LiveRamp’s Prasad
26 Sep 2022
Solving Measurement Starts At Home: Blockgraph’s Manningham
22 Sep 2022
Consumer Identifiers Are Key to Holistic View of TV Audiences: Paramount’s Travis Scoles
21 Sep 2022
OpenAP Leans Into Demographic Data: Breedlove
19 Sep 2022
Partnership With Fox Stations Supports Advanced Ads: Comscore’s Carol Hinnant
15 Sep 2022
GroupM’s Gerber Is Turned Off By CTV’s ‘Continuous Play’ Problem
14 Sep 2022
CTV Ad Buyers Deserve An Upgrade: Oracle’s De Rivera
11 Sep 2022
Advertisers Can Attain 100% Incremental Reach on CTV: Simpli.fi’s James Moore
6 Sep 2022
Experience Is Critical: Highlights From ‘Transforming CTV’
22 Aug 2022
Lean Enough To Measure-Up: EDO’s Krim Finances The Future Of Media Analytics
16 Aug 2022
More CTV Equals Better Reach At Optimal Frequency: iSpot’s Muller Reveals NBC Findings
11 Aug 2022
Attention Metrics Offer Improved Consumer Insights for Advertisers: dentsu X’s Leah Meranus
9 Aug 2022
Europe’s EGTA Hopes for Nielsen ONE, as ‘Gold Standard’ Measurement’
9 Aug 2022
Deficient Metrics Drive Vicious Circle in Lower Ad Spending on Diverse Media: AIMM’s Lisette Arsuaga
4 Aug 2022
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