Measurement

Playlists & Series

Data Plus Math Will Measure FreeWheel Inventory In-Flight To Gauge Business Outcomes
17 Mar 2019
Reach, Frequency And Duration Across Media ‘Fundamental’ To Business Decisions: Nielsen’s Hogue
14 Mar 2019
Three Fundamentals For Customized Ads: Viacom’s Bevilacqua
13 Mar 2019
4INFO, TiVo Explain TV’s Growing Contribution To Discerning Consumer Identity
12 Mar 2019
Beyond The Last Click: Nielsen’s Krepsik
11 Mar 2019
AT&T Data Helps Fuel Turner’s Quest For Guaranteed Campaign Outcomes: SVP Aversano
10 Mar 2019
Comscore Raises Curtain On NBCU’s Outcome-Based Movie Campaign Guarantee
7 Mar 2019
For Dentsu Aegis Group’s Zhang, It’s All About More Attribution, Fewer Pixels
4 Mar 2019
Transparency, Speed Driving CTV And OTT Growth: Telaria’s Lowy
20 Feb 2019
Mapping Identity is the “Holy Grail” in the Advanced Television Universe — Coming into Focus on March 5 at Beet Forum
19 Feb 2019
Turner’s Rockwood: Better Cross-Screen Measurement Means Easier Transactions
13 Feb 2019
ARF Research Will Develop Cross-Platform Measurement, Attribution Standards: CRO Donato
13 Feb 2019
FreeWheel’s Marcus On The Impact Of Creative In Cross-Screen Campaigns
12 Feb 2019
CBS Wants Data to “Speak to Each Other,” Research Head Subramanyam
11 Feb 2019
Spark Foundry’s Giacosa Critiques Modern Day Marketing Mix Modeling
11 Feb 2019
Hulu Beta Testing New Attribution Offering And ‘Pause Ads’
23 Jan 2019
Holistic, Cross-Platform View Presages Measured Business Outcomes: Nielsen’s Clarken
21 Jan 2019
In OTT, What Is ROI? The Whole Value Chain Debates
20 Jan 2019
Data Is A Product: Turner, Tru Optik, NinthDecimal Execs Discuss
16 Jan 2019
Comscore Has Local TV Measurement Deals With Nexstar, Scripps And Gray
11 Jan 2019
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