Measurement

Data Plus Math’s LiveRamp Sale ‘Closes The Loop’
24 Jun 2019
Wavemaker’s Richman Reviews Outcomes, Values And DTC Brands
21 Jun 2019
Addressability Is Finally Here: Nielsen’s Somaya
20 Jun 2019
How Panels Improve Big Data: Nielsen’s Hohman
19 Jun 2019
TV Serves Brand & Performance: Marketing Architects’ Hengel
18 Jun 2019
Touch Of Modern’s Hum On The Importance Of TV Attribution
16 Jun 2019
Creative Testing Unleashes Marketing Architects, Hultgren Says
14 Jun 2019
‘More Than A Bike’: How Video Drives Peloton
14 Jun 2019
FreeWheel’s Marcus: How Smart TV’s Complement Cable Box Viewing Data
13 Jun 2019
Local TV Advertisers Find Results In Measurement: TVSquared’s Kinsella
7 Jun 2019
Tracking Incremental Reach Expands With ACR Data: FreeWheel’s Wallach
6 Jun 2019
Focus On The Outcome: WarnerMedia’s Riess
6 Jun 2019
Comcast’s Zapata: Data-Driven Outperforms Constricted TV Buys
4 Jun 2019
Nielsen Prepping Platform For Addressable TV, Ad Decisioning
4 Jun 2019
Shaped By DTC Brands, Ecosystem Embraces Television Ad Attribution: TVSquared’s Smeaton
3 Jun 2019
true[X] Extending Uplift Measurement To CTV, Publishing Partners: CEO Midha
2 Jun 2019
Omni-Channel Depends On Measurement: Xaxis’ Anderson
2 Jun 2019
iSpot.tv’s Muller: Advertisers Leading The Way On TV Attribution
29 May 2019
Local TV Needs Better Measurement: Alphonso’s Chordia
29 May 2019
IAS CEO Utzschneider Aims At Differentiation, OTT & Platform Support
27 May 2019