Measurement

Playlists & Series

Inscape’s McAfee: OAR Consortium Offers Flexibility To Scale Addressable TV
20 Jun 2019
Addressability Is Finally Here: Nielsen’s Somaya
20 Jun 2019
How Panels Improve Big Data: Nielsen’s Hohman
19 Jun 2019
Touch Of Modern’s Hum On The Importance Of TV Attribution
16 Jun 2019
Creative Testing Unleashes Marketing Architects, Hultgren Says
14 Jun 2019
FreeWheel’s Marcus: How Smart TV’s Complement Cable Box Viewing Data
13 Jun 2019
Local TV Advertisers Find Results In Measurement: TVSquared’s Kinsella
7 Jun 2019
Tracking Incremental Reach Expands With ACR Data: FreeWheel’s Wallach
6 Jun 2019
Focus On The Outcome: WarnerMedia’s Riess
6 Jun 2019
Comcast’s Zapata: Data-Driven Outperforms Constricted TV Buys
4 Jun 2019
Nielsen Prepping Platform For Addressable TV, Ad Decisioning
4 Jun 2019
Shaped By DTC Brands, Ecosystem Embraces Television Ad Attribution: TVSquared’s Smeaton
3 Jun 2019
true[X] Extending Uplift Measurement To CTV, Publishing Partners: CEO Midha
2 Jun 2019
Omni-Channel Depends On Measurement: Xaxis’ Anderson
2 Jun 2019
Identity Resolution Needed To Enable Data-Driven TV: FreeWheel’s Manningham
30 May 2019
iSpot.tv’s Muller: Advertisers Leading The Way On TV Attribution
29 May 2019
Local TV Needs Better Measurement: Alphonso’s Chordia
29 May 2019
Industry On Track For Fully Deterministic Data Future: Matt Prohaska
28 May 2019
IAS CEO Utzschneider Aims At Differentiation, OTT & Platform Support
27 May 2019
WarnerMedia Teams with Xandr to Guarantee Advertising Outcomes, Donna Speciale
15 May 2019