Measurement

Marketers Can Expand Incremental Reach Among Cord-Cutters: TiVo’s Pete Mann
27 Dec 2022
Software Can Sooth Complexity In Modern TV Ads: Realytics
27 Dec 2022
TV Identity Can Be Solved Together In Small Spaces: Samsung Ads’ Bui
27 Dec 2022
The Joys Of TV Complexity: CBS’ Subramanyam
27 Dec 2022
Connecting Linear TV With Video Streaming Breaks Down Silos: Yahoo’s Beau Ordemann
27 Dec 2022
TV Measurement Has Advanced ‘Light Years’ as Data Grow: Tatari’s Philip Inghelbrecht
22 Dec 2022
RTL AdAlliance Rolling Up ‘Total Video’ Services
21 Dec 2022
How Reading Viewers’ Faces Can ‘Calibrate’ TV Measurement Data
21 Dec 2022
Automation Isn’t Automatic: MiQ’s Chughtai On Solving Programmatic Problems
21 Dec 2022
Advertisers Can Drive Lower-Funnel Results With CTV: MNTN’s Matt Collins
21 Dec 2022
Cross-Platform Media Metrics Should Avoid Undercounting Hispanics: TelevisaUnivision’s Dan Aversano
21 Dec 2022
Channel 4 Aims To Prove Off-Platform Works By Measuring New YouTube Footprint
20 Dec 2022
Next TV Upfront Will Bring More Measurement Choices: DatafuelX’s Howard Shimmel
20 Dec 2022
Measuring People’s Attention to Ads Offers Mid-Funnel Insights: OMD’s Chrissie Hanson
19 Dec 2022
OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite
19 Dec 2022
CTV Combines High-Quality Content With Performance Insights: Index Exchange’s Alex Gardner
19 Dec 2022
Leadership Meeting Sets Tone for Year in Media and Marketing: IAB’s David Cohen
16 Dec 2022
Channel 4 Draws Viewers From YouTube, Offers ‘Transactional’ TV Ads
16 Dec 2022
CTV Can Halt Ad Fraud With Lessons From Past: IAB Tech Lab’s Jill Wittkopp
15 Dec 2022
Do The JIC: TV4 Media’s Häger Presents Sweden’s Model For Media Measurement
15 Dec 2022
Beet.TV Daily Digest Beet.TV Mailing List

By subscribing, you accept the terms of our Privacy Policy.