Measurement

Discovery’s Sam Garfield: The Full Force of TV Is Full-Funnel Attribution
19 Nov 2019
Fireside Chat: The Future of Advanced TV Relies on Understanding Audiences
14 Nov 2019
TV Can Go Deterministic: 605’s Levine
12 Nov 2019
Publicis’ Nicole Whitesel: TV Measurement Is Like a ‘Game of Thrones’ Scenario
4 Nov 2019
The Industry Has to Come Together to Solve Fragmentation and Friction in TV: Zenith Media’s Vendetti
3 Nov 2019
Under LiveRamp, Data + Math Eyes International Expansion: Hoctor
30 Oct 2019
The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott
23 Oct 2019
Ampersand Calls On TVSquared To Measure TV Ad Outcomes
21 Oct 2019
Advanced Advertising on Linear TV Coming Into Focus, FreeWheel’s Dave Clark
18 Oct 2019
Marketers Need to React in Real Time: MillerCoors’ Feinberg
17 Oct 2019
PSA for Children of Puerto Rico Reaches 3.5 Million U.S. TV Home, Nielsen
10 Oct 2019
Impressions Come Easily: Graham’s Barr On TV Ads’ Transition
10 Oct 2019
New TV Ads Currency Gives Parity With Streaming: Rob Hubbard
10 Oct 2019
Cardlytics Banks On Purchase Data To Measure Ads
9 Oct 2019
Viewers Like Ads, But Not Too Often: Xandr Research
8 Oct 2019
AI To Predict Ad Success From The Storyboard: 605’s Shirole
7 Oct 2019
Pearle Vision CMO Zarkin: Marketing Can’t Be Everything to Everybody
6 Oct 2019
Employees Want to Work for Companies Driving Change: Citi’s Breithaupt
6 Oct 2019
Hippo Builds Insurance Brand With Local Knowledge: Collins
6 Oct 2019
‘The Puddle Of Confusion’: ANA’s Liodice Wants CMOs To Re-Focus
6 Oct 2019