Measurement

Playlists & Series

Innovid Makes Big Data & Analytics Move with Roku Partnership, Chalozin explains
23 Sep 2019
For Horizon, Attribution Is The Next Frontier
17 Sep 2019
Neustar Plugs Attribution Gaps With TV & Walled Gardens: DeBlasio
17 Sep 2019
Performance TV Hikes Ad Prices Despite Audience Decline: SMI’s Fennessy
16 Sep 2019
‘Just Say Yes’?: TVSquared, NCC, FreeWheel Execs Debate Attribution Inertia
15 Sep 2019
Horizon’s Campanelli Wants Guaranteed Ad Results
12 Sep 2019
Discovery Takes On 605 For Scaled-Up TV Ad Attribution: Tatta
11 Sep 2019
The Misconceptions Of Addressable’s Youth: MODI Media’s Cestaro
6 Sep 2019
It’s About Time: Xandr’s Relevance Examines Consumer Attention
5 Sep 2019
Attribution Will Bring ‘Significant’ Ad Spend Back To Local TV: TVSquared’s Kinsella
5 Sep 2019
After Transparency, Attention Needs Addressing: PubMatic’s Linville
5 Sep 2019
ROI Is ‘Living The Lie’: Marchese & O’Connell Fret About Outcomes
4 Sep 2019
What’s Holding Back National Addressable? Nielsen, Cadent & Amobee Discuss
27 Aug 2019
Three Steps To Unlock Future TV Ads: GroupM’s Castree
22 Aug 2019
Audience Means Outcome: FreeWheel’s Wallach
22 Aug 2019
Samba TV’s Axwave Acquisition Adds Automatic TV Ad Detection
20 Aug 2019
Industry Must Distinguish Addressable From Data-Driven: DISH’s Robertson
15 Aug 2019
TV Measurement Can Restore Ad Spend Growth: NCC’s Ivins
15 Aug 2019
Mixing Advertisers’ Competing Metrics A Challenge For Publishers: Amobee’s Stacy Daft
14 Aug 2019
Do The Math: GroupM’s Castree Wants Measurement Agreements
13 Aug 2019