Measurement

Nielsen’s O’Grady Relishes Simpler Overseas Ecology
13 Dec 2019
Diversity Inherent In Addressable TV: Finecast’s Harcus
13 Dec 2019
PCH’s Heather Macaulay: Audience Engagement and Profiles Drive Results
13 Dec 2019
Samsung’s Oh Finds ‘Unfindables’ & Heavy Gamers With ACR
11 Dec 2019
West’s Last Acts At Sky: More Transparency & Industry Collaboration
11 Dec 2019
Linear TV Will Light Up Addressable Ads: Cadent’s Krysczun
10 Dec 2019
From ‘Negative Reach’ To Positive Results: PHD’s Koziarski
9 Dec 2019
Samsung Ads Going Big at CES: “We’re Not in the Test Phase Anymore”
8 Dec 2019
Viewing Habits Are More Nuanced Than You Think: Samsung Ads’ Scott
8 Dec 2019
GroupM’s Norman: You Get Out What You Put In to Addressable TV
5 Dec 2019
Samsung Ads’ Scott Takes Outcome Promise To CES
5 Dec 2019
MAGNA’s Anson: OTT Is a Complement to Linear TV
3 Dec 2019
Don’t Forget To Feed The Funnel – How ‘Deterministic’ TV Can Build Brands, Too
2 Dec 2019
At The Limits Of Attribution & Determinism: 605, WarnerMedia & Discovery Discuss
1 Dec 2019
The Past, Present and Future of Deterministic Data and Addressable Advertising
26 Nov 2019
Break The Silos: Horizon’s McElhinney On The Evolving Agency World
25 Nov 2019
TV Ad Attribution Can Go Beyond Outcomes: 605’s Levine
25 Nov 2019
Horizon Media’s Campanelli: ‘First-Party Data Is the Holy Grail’
21 Nov 2019
A+E Network’s Taylor: ‘Attribution Exists in a Way It Didn’t 5 Years Ago’
21 Nov 2019
Data Organization Key To Unleashing Advanced TV Ad Sales: Viacom’s Zilberbrand
21 Nov 2019