Measurement

Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Media’s Kemal Bokhari
18 Jan 2023
Customizable Ad Currencies Will Be Hallmarks of TV’s Future: Hershey’s Vinny Rinaldi
17 Jan 2023
Media Measurement Needs to Diversify Beyond Ad Currencies: Innovid’s Jessica Hogue
17 Jan 2023
Business Outcomes Underlie Accurate Media Measurement: Dentsu’s Cara Lewis
13 Jan 2023
2023 Is ‘Year of Reckoning’ for Ad-Related Data and Technology: Havas’s Mike Bregman
12 Jan 2023
CTV Ad Transparency Will Spur More Media Spending: Innovid’s Tal Chalozin
11 Jan 2023
Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAP’s David Levy
10 Jan 2023
Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicom’s Megan Pagliuca
10 Jan 2023
TV Advertising Leaders Chart Road to 2025 at Beet Retreat
9 Jan 2023
Moving Beyond 2022 Challenges Through Conversation: Index Exchange’s Goode
9 Jan 2023
Email Helps CTV Advertisers Engage With Consumers: Stirista’s Hamid Qayyum
9 Jan 2023
Attention Metrics Add New Dimension to Media Measurement: dentsu’s Brad Stockton
5 Jan 2023
Consolidation of Media Inventories Improves Ad Buying: Magnite’s Mike Laband
5 Jan 2023
Vevo Re-Invents Music TV With Huge Streaming Footprint
4 Jan 2023
Audience Identifiers Help Overcome Media Fragmentation: Blockgraph’s Aleck Schleider
4 Jan 2023
Convergence Without Collision: Simulmedia’s Morgan Bets Netflix Ad Sales Will Reach $2 Billion
3 Jan 2023
Restoring Reach And Fixing Frequency For Video Ads: GroupM’s Thomas
29 Dec 2022
Programmatic Can Stop CTV Over-Reach: Samba TV’s Coon
29 Dec 2022
Contextual Data Provide Deeper Audience Insights for Brands: Nielsen’s Stacie de Armas
29 Dec 2022
Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness
27 Dec 2022
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