Measurement

Addressable Is More Than TV Targeting: DISH’s Arrix
20 Feb 2020
Furious’s Swartz on Confronting the Challenges of Addressable
20 Feb 2020
Tru Optik Draws A Line From TV To Smart Speakers: Swanston
19 Feb 2020
WarnerMedia’s David Porter: The Industry Is Collaborating to Overcome Complexities
19 Feb 2020
Furious’s Swartz: Sellers Must Focus on Portfolio Optimization
17 Feb 2020
Six Steps To Converged Ads: 4C’s Gupta
17 Feb 2020
Balancing ACR & CCPA: Samba TV’s Ackerman
17 Feb 2020
Addressable Was The Word At Beet Retreat: TV[R]EV’s Wolk
14 Feb 2020
Samsung Ad’s Denn: Brands Need to Be Where the Customers Are
14 Feb 2020
More Measurement Is Coming: Spectrum Reach’s Norris
13 Feb 2020
Linear TV Is Going Addressable & National: Comscore’s Hinnant
13 Feb 2020
The Value Of Deterministic Data: 605’s Levine
11 Feb 2020
Fragmentation Is The Real Challenge: LiveRamp’s Hoctor
10 Feb 2020
MAGNA Global’s Anson: ‘We Have to Come to a Common Currency’ for TV Measurement
10 Feb 2020
The Goal Is To Lessen The Ad’s Disruption: Hulu’s Davidov
9 Feb 2020
Turning Search Activity Into An Actionable Metric: EDO’s Scott Grunther
9 Feb 2020
Attention May Be The Most Important Metric Of All: TVision Insight’s McGuinness
9 Feb 2020
Overcoming Concern On Viewer Data Sharing: 605’s Horner
9 Feb 2020
Samsung Ads’ Evans: Clients ‘Open the Doors’ by Measuring Streaming and Linear Together
6 Feb 2020
Missing Currency Makes Attribution Expensive: Spark Foundry’s Giacosa
6 Feb 2020