Measurement

Playlists & Series

Nielsen Seeks Scale For Addressable TV Tech
19 Dec 2019
Samba TV Ready For Big European Splash In 2020
16 Dec 2019
Samsung Ads’ Banchek: ‘We’re Solving for Real Business Problems’
15 Dec 2019
Can AdSmart Be A Global Standard? Sky’s New Man Sangani Thinks So
13 Dec 2019
Nielsen’s O’Grady Relishes Simpler Overseas Ecology
13 Dec 2019
Samsung’s Oh Finds ‘Unfindables’ & Heavy Gamers With ACR
11 Dec 2019
West’s Last Acts At Sky: More Transparency & Industry Collaboration
11 Dec 2019
From ‘Negative Reach’ To Positive Results: PHD’s Koziarski
9 Dec 2019
Samsung Ads Going Big at CES: “We’re Not in the Test Phase Anymore”
8 Dec 2019
Viewing Habits Are More Nuanced Than You Think: Samsung Ads’ Scott
8 Dec 2019
Samsung Ads’ Scott Takes Outcome Promise To CES
5 Dec 2019
At The Limits Of Attribution & Determinism: 605, WarnerMedia & Discovery Discuss
1 Dec 2019
Break The Silos: Horizon’s McElhinney On The Evolving Agency World
25 Nov 2019
TV Ad Attribution Can Go Beyond Outcomes: 605’s Levine
25 Nov 2019
A+E Network’s Taylor: ‘Attribution Exists in a Way It Didn’t 5 Years Ago’
21 Nov 2019
Discovery’s Sam Garfield: The Full Force of TV Is Full-Funnel Attribution
19 Nov 2019
TV Can Go Deterministic: 605’s Levine
12 Nov 2019
Forrester Analysts Joanna O’Connell and Jim Nail: Digital and Linear TV Is Still Divided
7 Nov 2019
Effectv, The New Comcast Spotlight, Focuses On Outcomes: Weaver
5 Nov 2019
Publicis’ Nicole Whitesel: TV Measurement Is Like a ‘Game of Thrones’ Scenario
4 Nov 2019