Measurement

Media Currency Tests Are Shaping View on Upfronts: GroupM’s Bharad Ramesh
23 Feb 2023
Audience Drives Media Plans for Streaming: Mediahub’s Sean Corcoran
22 Feb 2023
Clean Rooms Need Connection: LiveRamp’s Clinger
21 Feb 2023
Uber’s New Formats Light Up Ad Screens, From Back Seat To Entrée
20 Feb 2023
Infillion’s Baker Sees ‘Attention’ Key To Measuring Consumer-First Ad Experiences
20 Feb 2023
Disclosure Contracts Can Avoid Influencer Crackdown Brand Blowback: IAB’s Tiffith
19 Feb 2023
This Time, It’s Different: Paramount Excited To Take Alt Currencies Beyond Ads
16 Feb 2023
OMD’s Osborn All-In On Wiping-Out Ad Industry’s Carbon Emissions
16 Feb 2023
CTV’s Advertising Power Is Emerging for Targeting: Paramount’s Julian Zilberbrand
14 Feb 2023
Simulmedia’s Morgan On 2023 Macro Media Shifts
13 Feb 2023
Take Control & Get Sustainable: Index Exchange’s Goode
13 Feb 2023
Measurement, Climate and Privacy Are Key Themes for Brands: IAB’s Sheryl Goldstein
9 Feb 2023
Identity, Context, Attention Support Healthy Media Market: dentsu’s Doug Rozen
8 Feb 2023
Paramount Sharing Operational Blueprint with Publishers and Agencies to Help Industry Accelerate Transition to New Currencies
7 Feb 2023
Beyond The 30: Roku Leans In To New Formats, Original Content
7 Feb 2023
Tatari’s Schonfeld Wants To Unlock Programmatic TV’s ‘Black Box’
7 Feb 2023
TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes
6 Feb 2023
For T-Mobile, The New Mobile Advertising Is In-Car
2 Feb 2023
Too Much Ad-Tech Robs Video Of Billions: Blockboard’s Wasserlauf
2 Feb 2023
Data Clean Rooms Take Significant Investment, But Offer Huge Potential: IAB’s Pam Zucker
2 Feb 2023
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