Measurement

Playlists & Series

Attribution Is A House Of Cards: 605’s Levine
27 Feb 2020
Privacy Regulations Will Spur Data Sharing: VideoAmp’s Parkes
27 Feb 2020
Commmonality Is Key: Samba TV’s Ackerman
27 Feb 2020
Nielsen’s Addressable TV Beta Focusing On ‘Mechanics’
25 Feb 2020
Dentsu’s Maggie Zhang: ‘Measurement Is Not Just the Output’
25 Feb 2020
Interoperability Is Key: VideoAmp’s Levine
23 Feb 2020
Addressable Is More Than TV Targeting: DISH’s Arrix
20 Feb 2020
WarnerMedia’s David Porter: The Industry Is Collaborating to Overcome Complexities
19 Feb 2020
NBCU’s Dominick Vangeli: ‘Fragmentation Is at an All-Time High’
18 Feb 2020
Six Steps To Converged Ads: 4C’s Gupta
17 Feb 2020
Samsung Ad’s Denn: Brands Need to Be Where the Customers Are
14 Feb 2020
More Measurement Is Coming: Spectrum Reach’s Norris
13 Feb 2020
Linear TV Is Going Addressable & National: Comscore’s Hinnant
13 Feb 2020
The Value Of Deterministic Data: 605’s Levine
11 Feb 2020
Fragmentation Is The Real Challenge: LiveRamp’s Hoctor
10 Feb 2020
MAGNA Global’s Anson: ‘We Have to Come to a Common Currency’ for TV Measurement
10 Feb 2020
The Goal Is To Lessen The Ad’s Disruption: Hulu’s Davidov
9 Feb 2020
Turning Search Activity Into An Actionable Metric: EDO’s Scott Grunther
9 Feb 2020
Attention May Be The Most Important Metric Of All: TVision Insight’s McGuinness
9 Feb 2020
Samsung Ads’ Evans: Clients ‘Open the Doors’ by Measuring Streaming and Linear Together
6 Feb 2020