Measurement

Retail Media Networks Are Poised to Grow with Upgraded Metrics, Data Tools: Joanna O’Connell
30 Mar 2023
Clean Rooms Are Worth It For L’Oréal
30 Mar 2023
How Attention Fuels Ads At The Gas Pump: GSTV’s McCaffery
30 Mar 2023
Clean Rooms Should Not Have Brick Walls: Havas’ Bregman
30 Mar 2023
IRIS.TV’s Garthwaite Re-Imagines Transparency For Streaming TV
29 Mar 2023
Adtech Is Another Means to an End for Marketing Goals: Camelot’s Sam Bloom
29 Mar 2023
‘Meaningful’ Technology Is Core of Our Agency Model: Havas’s Mike Bregman
28 Mar 2023
Havas Launching Attention Metric In Time For Upfronts
27 Mar 2023
Incrementality Drives Uber’s Advertising Journey
27 Mar 2023
Agencies Should Join In To Redefine Measurement: Samba TV’s Magel
27 Mar 2023
Paramount’s Travis Scoles: TV Needs to Embrace Complexity While Breaking Down Silos
23 Mar 2023
Addressable Advertising Offers Full-Funnel Reach on TV: WBD’s Steve Silvestri
23 Mar 2023
Alt Currencies Will Have Bigger Role in Upfront Sales: Paramount’s Colleen Fahey Rush
22 Mar 2023
Frequency-Capping of Ads Is Key Milestone: FreeWheel’s Alex Strickland
22 Mar 2023
Steuer’s Plea: ‘Collaborative Counting’ To Underpin TV
21 Mar 2023
Warner Bros. Discovery Amps Up Upfronts With VideoAmp, Comscore
20 Mar 2023
Why Gaming May Change All Aspects of Advertising and Media: dentsu’s Sarah Stringer
20 Mar 2023
Measuring Attention Shows Value of Advertising: dentsu’s Celeste Castle
20 Mar 2023
The Nexus Is CTV: Roku’s Fisher Re-Fashions The Funnel
16 Mar 2023
Converged Video Is Key to Reaching Consumers: GroupM’s Mike Fisher
15 Mar 2023
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