Measurement

Marketers Are Ready for Pilots of Addressable Ads: Discovery’s Sam Garfield
18 Oct 2020
Beyond Verified, OTT Needs Real Measurement: Essence’s Fisher
15 Oct 2020
Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley
14 Oct 2020
L’Oreal’s “New Normal” Redefined by Targeting, eCommerce and CTV, Shenan Reed
13 Oct 2020
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
13 Oct 2020
Reflecting on his Mexican Heritage, Marc Pritchard’s Commitment to Equality is Personal
11 Oct 2020
‘We’ve Come a Long Way in Identity Resolution’: Kinesso’s Lauren Bernard
8 Oct 2020
Fragmentation Drives Urgency for Improved Media Metrics: CIMM’s Jane Clarke
7 Oct 2020
Connected TV Can Learn Measurement From Mobile: DoubleVerify’s McLaughlin
7 Oct 2020
How TV Measurement Is Evolving: Tremor’s Guenel
4 Oct 2020
Omnichannel Media Underpins Identity-Driven Future: TransUnion’s Matt Spiegel
4 Oct 2020
TransUnion to Acquire Tru Optik To Bolster Connected Identity Matching
1 Oct 2020
TV Viewability Is Not Guaranteed: DoubleVerify CEO Zagorski
29 Sep 2020
Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani
25 Sep 2020
TV Measurement and Streaming Take the Stage at Virtual Industry Confab
24 Sep 2020
Consumer Focus Drives Omnichannel Strategy: Forrester’s Jim Nail
21 Sep 2020
We Will Overcome Ad Identity Challenges: Oracle’s Langel
17 Sep 2020
Apple’s IDFA Change Forces App Makers To Re-Think User Journey: AppsFlyer’s Quinn
14 Sep 2020
‘Bumpy Road Ahead’ To Apple’s IDFA Change: Forrester’s Liu
9 Sep 2020
Apple’s IDFA Change Will Hurt Consumers & Apps: IAB’s Mitchell
8 Sep 2020