Measurement

Playlists & Series

‘We Need to Prove TV Can Do More’: 605’s Noah Levine
8 Jul 2020
Standard Media Index Has Roadmap for Growth As Tatta Joins
8 Jul 2020
Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement
9 Jun 2020
Comscore & LiveRamp Partner For ‘Reliable TV Information’: Livek
1 Jun 2020
Univision Joins Nielsen’s Addressable TV Beta
7 May 2020
Why the TV Advertising Industry Will Embrace Consolidated Measurement: #BeetU, Session 4
5 May 2020
Why True Cross-Platform Measurement Is Still Elusive: #BeetU, Session 3
28 Apr 2020
Video Ads Are Coming Back: Innovid’s Chalozin
27 Apr 2020
Opportunities To Be Found In TV’s Lockdown: Thinkbox’s Hill
24 Apr 2020
Context & Audiences, Targeting In Tandem: Comscore’s Gantz
21 Apr 2020
Publishers Can Navigate The Pandemic With Context: Nielsen’s Wilson
16 Apr 2020
Pumping it Up: Workout Videos are Fast Growing Genre, Comscore
13 Apr 2020
Cross-Platform, From Measurement To Measurability: VideoAmp’s Chasin
8 Apr 2020
Brand Marketers Are Focused on Reach During Pandemic, LiveRamp’s Grammier
6 Apr 2020
VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes
2 Apr 2020
TV Viewership is Up as Ad Engagement is Down: EDO’s Kevin Krim
31 Mar 2020
Measurement Needs Evolution, Not Revolution: iSpot.tv’S Muller
29 Mar 2020
The Quest For Common Measurement: Amobee’s Schleider
27 Mar 2020
A+E Networks Seeks TV Attribution Next-Gen: Heftman
24 Mar 2020
EDO’s Scott Grunther: Don’t Ignore Insights at the Middle of the Funnel
23 Mar 2020