Measurement

GroupM’s Chan Relishes Hearing NewFronts & Podcast Upfronts Case Studies
12 May 2023
NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’
11 May 2023
WBD Ad Sales Adds 605, ABCS Insights, DISQO, EDO, LoopMe & Pilotly To New Measurement ‘Toolbox’
11 May 2023
Joint Industry Committee Helps to Set Standards to Media Companies to Compete: Paramount’s Travis Scoles
11 May 2023
Why Blockchain Tech “Can change media investment pretty dramatically”: Rivilla
11 May 2023
HJA’s Fischer Navigates The Challenges Of Cross-Platform TV Advertising
11 May 2023
Attention Can Drive Omnichannel Results: Teads’ Pintarelli
10 May 2023
No Turning Back: For Zapata, The Era Of Single-Currency Is Over
10 May 2023
Third-Party Datasets of U.S. Hispanics Are Often Inaccurate: TelevisaUnivision’s Dan Aversano
10 May 2023
Premium Longform TV: The Most Valuable Asset for Marketers
9 May 2023
Convergence of Ad Transactions Is Moving Forward: Paramount’s Michele Stone
8 May 2023
InnovidXP To Provide ‘Always-On’ Measurement Of Disney Ad Outcomes
4 May 2023
“Frequency is a Nightmare’ – Blockboard’s Timothy on How Blockchain Tech Can Fix CTV
4 May 2023
Trust Is Key Attribute for Effective Leadership: Teads’s Monique Pintarelli
3 May 2023
Disparate Audience Metrics Challenge Media Companies: Estrella’s Christina Chung
3 May 2023
Trust Will Drive CTV Ads To Higher Heights
3 May 2023
Demystifying Digital Is Key Step Local TV Ad Sales: Allen Media’s Michael Spiesman
1 May 2023
Rishad Tobaccowala: The Advertising Value Exchange “Sucks” for Consumers
27 Apr 2023
Collaboration Is Key to Advancing TV Ad Ecosystem: 605’s Sam Abiad
26 Apr 2023
Comscore Taps Purchase Data To Help Measure Ad Impact
26 Apr 2023
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