Measurement

Attention Metrics, Clean Rooms Are Key Ad Tools: Havas’s Mike Bregman
11 Jul 2023
How Multi-Currency Happens: Comscore’s Gotch On Up-Skilling & Embracing Local Change
6 Jul 2023
Reliable Audience Data Support Media Diversity Goals: Spark Foundry’s Lisa Giacosa
5 Jul 2023
Quigley Simpson’s Marsden: Ad Fraud Remains “a Huge Problem”
30 Jun 2023
Advertisers Have Moral & Business Reasons To Support News, Paskalis Says
29 Jun 2023
Trust Is At The Core Of Data-Driven Strategy: Tripadvisor’s Maguire
29 Jun 2023
Sustainability Is Possible With Ad Industry’s Ingenuity: Ad Net Zero’s John Osborn
29 Jun 2023
Sustainability Isn’t the Enemy of Advertising Strategies: UM’s Martin Bryan
29 Jun 2023
NBCUniversal & Blockgraph Team-Up To Enhance First-Party Data For TV Ads
28 Jun 2023
Data Collaboration Will Move Retail Media Forward: Habu’s Flanagan
28 Jun 2023
Retailers Have Growing Role in Media Mix of Brands: Unilever’s Aaron Sobol
28 Jun 2023
AI Can Activate CTV: Teads’ Pintarelli
27 Jun 2023
Yahoo CRO Talks Data-Driven Strategy, Connected TV
26 Jun 2023
Retail Media Framework Will Drive Ad Growth: Albertsons’ Kristi Argyilan
26 Jun 2023
Pagliuca On Partnership: Omnicom Teams Up In Cannes
23 Jun 2023
Attention & Creativity Under The Microscope: Yahoo’s Ordemann
21 Jun 2023
Uber Plans Rollout of Full-Length Video Ads Across Multiple Customer Touchpoints
16 Jun 2023
Cannella Media’s Medved: We’re in a Perfect Storm of Media Fragmentation
16 Jun 2023
Creating a Great Multiplatform Experience Helps Everyone: FreeWheel’s Mark McKee
13 Jun 2023
Morning Brew’s Barwick: Brands Need To Ask Tough Questions As Regulation Heats Up
13 Jun 2023
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