Measurement

Brands Want To Close The Loop On Outcomes: Wenda Millard
3 Jan 2021
Open Marketplace Supports Growth in Addressable Ads: DISH Media’s Tim Myers
21 Dec 2020
Marketers Seek Video Metrics for Cross-Platform Consumption: Amplifi’s Cara Lewis
15 Dec 2020
Measuring Savings On Brands’ Ad Agenda: Matterkind’s Hall
15 Dec 2020
Samsung Ads Combines Linear & Streaming Ad Outcome Measurement
15 Dec 2020
TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer
14 Dec 2020
Creative Planning Is AI’s ‘Next Frontier’: IAB Tech Lab’s Richardson
14 Dec 2020
Streaming Audio Drives Shift in Measuring Car Dealer Visits: Force Marketing’s Jeff Brown
14 Dec 2020
PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham
14 Dec 2020
In 2021, Kinesso’s Bernard Wants To Show Brands Proof Of Addressable Impact
13 Dec 2020
Addressable TV Can Overcome Challenges: Horizon Next’s Wallach-Baker
10 Dec 2020
iSpot.tv’s Demographic Upgrade Aligns TV & CTV
10 Dec 2020
How COVID-19 Has Reset Targeting Toward Outcomes: PMX’s Bianchi
9 Dec 2020
Nielsen’s New Roadmap For Unifying Media Measurement Explained
9 Dec 2020
Outcomes Start At The Top Of The Funnel: Havas Media’s Sedlarcik
8 Dec 2020
The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
7 Dec 2020
How New York Interconnect Serves The Big Apple On A Plate
6 Dec 2020
Fraud Follows The Money To TV: DoubleVerify’s Woolway
4 Dec 2020
Local TV Shines As Viewers Seek Pandemic News: Carat’s Martha Matthews
3 Dec 2020
Interactive Audio Ads Ready For Tech Platforms: Progress Partners’ MacShane
2 Dec 2020