Measurement

Playlists & Series

Local TV Shines As Viewers Seek Pandemic News: Carat’s Martha Matthews
3 Dec 2020
CTV Starts In NYC: Experian’s Danaher On TV Targeting Data
2 Dec 2020
Video Outcomes Can Be Measured: 360i’s Rozen
2 Dec 2020
TV Needs an Impression-Based Currency for Pay-Per-Performance: Sinclair’s Rob Weisbord
1 Dec 2020
Keep Calm & Advertise On: VAB’s Cunningham
29 Nov 2020
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
24 Nov 2020
Tubi Extends Past “Programmatic First” as Business Builds
19 Nov 2020
GroupM’s Brown Wants Verified CTV Data
15 Nov 2020
Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster
13 Nov 2020
OTT Shows Key Strength in Impression-Based Targeting: Pinnacle’s Kate Diehl
12 Nov 2020
Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
10 Nov 2020
Digital Lessons Apply to CTV Media Buys: Coke’s Chris Price
5 Nov 2020
Indie Voters Are Now Paying Attention: Xandr’s Charlotte Lipman
22 Oct 2020
‘We’re Breaking Silos for Audience-Based Buying’: OpenAP’s David Levy
22 Oct 2020
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
21 Oct 2020
‘TV Will Never Be the Same’: Comscore’s Carol Hinnant
20 Oct 2020
The Evolution Of CTV Ad Measurement: InMobi’s Barthur
20 Oct 2020
Beyond Verified, OTT Needs Real Measurement: Essence’s Fisher
15 Oct 2020
L’Oreal’s “New Normal” Redefined by Targeting, eCommerce and CTV, Shenan Reed
13 Oct 2020
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
13 Oct 2020