Measurement

Addressable Ads Promise Outcome-Based Metrics: Comscore’s Scott Worthem
1 Apr 2021
Optimization Lets Marketers Look Forward With Ad Spend: Univision’s Dan Aversano
30 Mar 2021
Addressable TV Is Too Complex, Buyers Say. Verizon Media Wants To Change That
29 Mar 2021
Addressable Advertising Is Top Priority for TV: Dish Media’s Kevin Arrix
24 Mar 2021
Ad-Spend Intelligence Gives Our Sales Teams Big Advantage: Fox’s Michael Falco
24 Mar 2021
Prove It: Why AVOD Ad Sellers Are Winning, Says TVSquared’s Kinsella
22 Mar 2021
‘Cross-Media Measurement Has Potential for Huge Change’: Mastercard’s Ben Jankowski
17 Mar 2021
Walmart’s Bernstein Eyes Attribution Beyond Transaction
17 Mar 2021
In TV Transformation, Keep Digital’s Hard Edges: Premium Media 360’s DePascale
15 Mar 2021
Streaming Weds TV’s Branding Power with the Performance and the Attribution of Digital, Roku’s Robbins
15 Mar 2021
Streaming Podcasts vs Downloads: A Big Reset of the Medium, Driven by Spotify
15 Mar 2021
Media Measurement Is Undergoing ‘Radical’ Change: Andy Brown
10 Mar 2021
Ad-Spend Data Provide Competitive Advantage: Mediabrands’ Chris Herlihey
7 Mar 2021
Data-Driven Strategy Drives Results for Marketers: MediaHub’s Elizabeth Daly
3 Mar 2021
Ad Impressions, Not Ratings Points, Are Key to Future of Local TV: Meredith’s Doug Lowe
3 Mar 2021
Cookieless Future Renews Focus on Sustainable Media: MiQ’s Jason Furlano
2 Mar 2021
Roku to Acquire Nielsen’s Advanced TV in a “Transformational” Moment for Television Advertising
1 Mar 2021
Cross-Platform Measurement Gains Traction in Canada: SMI’s Darrick Li
28 Feb 2021
The Next Era of Digital Marketing: IBM’s Stipes on AI Advertising
28 Feb 2021
Data Collaboration Is Central to the Digital Future, Transunion’s Matt Spiegel
28 Feb 2021