Measurement

SMI Releases Pricing Intelligence Tools for Unified View of CPMs
10 Jun 2021
CTV Offers Faster Data Insights Than Linear TV: App Science’s Helen Lum
9 Jun 2021
Audience Measurement Should Bolster Value of TV Content: NBCUniversal’s Kelly Abcarian
7 Jun 2021
CTV Data Provide More Insights for Ad Targeting: MBuy’s Michael Parent
2 Jun 2021
Advertising Is Moving to “Outcomes, not Outputs,” 4A’s CEO Marla Kaplowitz
1 Jun 2021
Mobile, TV Data Provide Holistic Audience Insights: Omnicom Media Group’s Kelly Metz
27 May 2021
Alcohol Brands Tap CTV To Find Lost Linear Viewers: Constellation’s D’Souza
25 May 2021
Mobile Data Help to Avoid Ad Duplication: GSD&M’s Dave Kersey
25 May 2021
Location Data Offer Insights on Power of CTV Ads: Foursquare’s Glen Straub
20 May 2021
Outcomes Are Backbone of Healthcare Targeting: DeepIntent’s Jen Werther
12 May 2021
Brands, DTC Marketers All Benefit From TV Ads: A+E’s Peter Olsen
6 May 2021
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
28 Apr 2021
Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes
22 Apr 2021
Addressable Can Address The Upfronts, Complexity Can Be Smoothed: Canoe’s Porter
19 Apr 2021
Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg
12 Apr 2021
TV is One of The Biggest Drivers of Organic Search, Kevin Krim, CEO of EDO
11 Apr 2021
AVOD Media Buys Complement Linear TV: Kantar’s Marco Parente
8 Apr 2021
Act Now Or Miss The Window: Addressable TV Research Is ‘Call To Arms’
8 Apr 2021
TV Data Initiative Aims To Solve Data Ad Targeting ‘Mess’
7 Apr 2021
Ad Buyers Want Unified Measurement: LiveRamp’s Prasad
5 Apr 2021