Measurement

Nielsen Ups Karthik Rao To CEO Amid ‘Dramatic Change’ For Media Measurement
15 Sep 2023
Retail Media Summit Highlights: Criteo, Habu, PepsiCo, Uber Execs On The Collision Of Commerce & Content
14 Sep 2023
iSpot.tv Acquires 605 to Expand Technology & Data Offering for TV Ads
13 Sep 2023
Ideal Media Plan Includes Ad Addressability: GroupM’s Jessica Brown
11 Sep 2023
Audio Creates Highest Level Of Attention: Dentsu’s Lewis
7 Sep 2023
We’re Building Next Generation of Ad-Performance Expertise: GroupM Nexus’s JiYoung Kim
5 Sep 2023
Publishers Are Lighting-Up Measurement Solutions: Innovid’s Panoff
24 Aug 2023
Ad Overexposure on Connected TV Harms Brands & Streaming Platforms: Magna’s Kara Manatt
22 Aug 2023
‘Addressable Television Is More Than Just Hyper-Targeting: Kevin Arrix, SVP, DISH Media
22 Aug 2023
Media Context Has Key Role in People’s Attention to Ads: Fireside Chat with OMD’s Chrissie Hanson and Teads’s Monique Pintarelli
21 Aug 2023
‘Digital Ads Must Go Green’: A Sustainable Future for Advertising With Anthony Katsur
21 Aug 2023
‘Clean Rooms are Driving Data-Driven Advertising’: Matt Kilmartin, CEO, Habu
21 Aug 2023
Measuring Max: WBD’s Zapata & LoopMe’s Cukierman On Proving Ad Effectiveness
17 Aug 2023
‘Signal Loss is Driving Innovation’: Teads President Monique Pintarelli
16 Aug 2023
Transparency Deficit and Cross-Platform Measurement: Advertising’s Twin Challenges
16 Aug 2023
Out Of Home Advertising Is Hotter Than Ever: OAAA’s Anna Bager
16 Aug 2023
Focus On Function: LiveRamp’s Clinger Cautions Against Becoming Wedded to Clean Rooms
16 Aug 2023
TV Ad Strategies Embrace Cross-Platform Viewing: Paramount’s Travis Scoles
15 Aug 2023
Our Rebrand Reflects Disintermediation Trends: Nexxen’s Kara Puccinelli
15 Aug 2023
Raise Standards to Capitalize On CTV’s Growth: Index Exchange’s Alex Gardner
14 Aug 2023
Beet.TV Daily Digest Beet.TV Mailing List

By subscribing, you accept the terms of our Privacy Policy.