Measurement

Playlists & Series

Comcast, Dentsu, Disney, Effectv, Fox, Horizon, NBC, Mindshare, Nielsen, Omnicom, VAB & WarnerMedia Execs: Return of Live Sports Means New Opportunities for Marketers
19 Apr 2021
Tracey Scheppach-
The “Mother of Addressable TV” Calls for a Revolution: “Data Must Be Free” declares Tracey Scheppach
19 Apr 2021
Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg
12 Apr 2021
TV is One of The Biggest Drivers of Organic Search, Kevin Krim, CEO of EDO
11 Apr 2021
AVOD Media Buys Complement Linear TV: Kantar’s Marco Parente
8 Apr 2021
Act Now Or Miss The Window: Addressable TV Research Is ‘Call To Arms’
8 Apr 2021
TV Data Initiative Aims To Solve Data Ad Targeting ‘Mess’
7 Apr 2021
Ad Buyers Want Unified Measurement: LiveRamp’s Prasad
5 Apr 2021
Addressable Ads Promise Outcome-Based Metrics: Comscore’s Scott Worthem
1 Apr 2021
Optimization Lets Marketers Look Forward With Ad Spend: Univision’s Dan Aversano
30 Mar 2021
Ad-Spend Intelligence Gives Our Sales Teams Big Advantage: Fox’s Michael Falco
24 Mar 2021
Prove It: Why AVOD Ad Sellers Are Winning, Says TVSquared’s Kinsella
22 Mar 2021
‘Cross-Media Measurement Has Potential for Huge Change’: Mastercard’s Ben Jankowski
17 Mar 2021
Walmart’s Bernstein Eyes Attribution Beyond Transaction
17 Mar 2021
Beyond The Device Graph: ENGINE’s Schiller On Targeted Ads
16 Mar 2021
Streaming Weds TV’s Branding Power with the Performance and the Attribution of Digital, Roku’s Robbins
15 Mar 2021
Media Measurement Is Undergoing ‘Radical’ Change: Andy Brown
10 Mar 2021
Ad-Spend Data Provide Competitive Advantage: Mediabrands’ Chris Herlihey
7 Mar 2021
Ad Impressions, Not Ratings Points, Are Key to Future of Local TV: Meredith’s Doug Lowe
3 Mar 2021
Roku to Acquire Nielsen’s Advanced TV in a “Transformational” Moment for Television Advertising
1 Mar 2021