Measurement

Unified Datasets Help to Improve CTV Audience Insights: Experian’s Kim Gilberti
6 Dec 2023
Burn The Churn: Adobe’s Tips On Streaming TV Subscriber Retention
5 Dec 2023
Ad Demand Is Soft While Streaming Inventory Grows: OMD’s Kelly Metz
4 Dec 2023
Data Underpin Brand-Safety, Ad Viewability Goals: PepsiCo’s Zach Lain
29 Nov 2023
Tubi’s Secret: Deep, Broad Library With Innovation & Cultural Relevance
28 Nov 2023
‘Open Ecosystem Must Work Together to Compete with Walled Gardens’: Magnite SVP
21 Nov 2023
Cleaning Up CTV: OpenX Aims To Make Biddable TV Trustworthy
20 Nov 2023
Best Buy Ads Goes Off-Site & Closed-Loop In Shoppable Media Journey
14 Nov 2023
Dig Into Detail: Experian’s Gilberti Urges Brands To Educate Themselves On CTV Data Journey
9 Nov 2023
Beet Retreat Preview with OpenX’s Geoff Wolinetz: CTV’s Future Is in Programmatic Ads
7 Nov 2023
Connected Television, Retail Media Are Key Growth Areas: Simpili.fi’s Frost Prioleau
7 Nov 2023
How To Solve Programmatic Ads’ $20 Billion Transparency Problem
6 Nov 2023
Shopper & TV Data Can Help Retail Media Rise Above Challenges: Roku’s Friedman
2 Nov 2023
Data-Driven Advertising Can Hit All Parts of Purchase Funnel: PMX’s Jay Askinasi
2 Nov 2023
Outcomes Are Evolving: Affinity Solutions’ Stephanie Geno
1 Nov 2023
A GPS For Media: Comscore’s Ruthruff Believes In Measurement ‘Triangulation’
1 Nov 2023
‘There’s Momentum Toward Alternative Currencies’: GroupM’s Bharad Ramesh
31 Oct 2023
HP’s Decker On Retail Media Challenges & Opportunities
29 Oct 2023
Cutting Carbon Emissions of Ad Business Is Group Effort: Sharethrough’s Frank Maguire
27 Oct 2023
Addressable TV Is Growing Up: Ampersand’s Anastasia Dukes-Asuen
27 Oct 2023
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