Measurement

Addressable TV Delivers Results for Linear and CTV Advertisers: WarnerMedia’s Jason Brown
20 Oct 2021
Snowflake’s Stratton Puts Ad Data Processes In The Cloud
19 Oct 2021
How CTV Optimizes Media: Views From Zenith, Tubi, Mars, JPMorgan Chase, Wavemaker, Univision & A+E Execs
19 Oct 2021
Addressability Is Efficacy: EDO’s Weiss On Targeting & Performance
18 Oct 2021
Tracey Scheppach-
The “Mother of Addressable TV” Calls for a Revolution: “Data Must Be Free” declares Tracey Scheppach
17 Oct 2021
Streaming Video Has Bigger Role in Media Mix: Icon Media’s Minnie Dimesa
14 Oct 2021
What’s Next For TV Ad Data? Views From Amobee, Canvas, Constellation, Molson Coors, Magna, OpenAP, Publicis & Disney Execs
13 Oct 2021
VideoAmp’s Inscape Extension Is The Collaboration We Need: Chakalos
13 Oct 2021
Buying CTV Ads Calls for Holistic Approach to Video: Dentsu’s Cara Lewis
6 Oct 2021
More Brands Are Investing in Full-Funnel Ad Strategies: LoopMe’s Simon Stone
4 Oct 2021
Nine Things We Learned From Our CTV Data Series presented by Sabio
28 Sep 2021
TV Measurement at a Crossroads: #BeetCast Podcast w/ Jon Watts Jo Kinsella and Jonathan Steuer
27 Sep 2021
Neustar A ‘Nice Fit’ At $3.1bn: TransUnion’s Spiegel On Building Out Identity Capabilities
16 Sep 2021
AI Has Bigger Role In Media Investment: Mars’s Ron Amram
9 Sep 2021
Outcomes-Based Metrics Are Evolving to Replace Cookies: Dentsu’s Peter Vandre
2 Sep 2021
‘Fear of Missing Out Is Not a Marketing Strategy’: Pearle Vision’s Doug Zarkin
25 Aug 2021
AI Helps In-Flight Optimization for Campaigns: VMLY&R’s Jennifer Kohl
23 Aug 2021
What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns
18 Aug 2021
‘We’re Moving From Outputs to Outcomes’: 4A’s Marla Kaplowitz
17 Aug 2021
Data Applications Aren’t Limited to Cross-Screen Currency: LiveRamp’s Christine Grammier
12 Aug 2021