Measurement

Playlists & Series

CTV Unlocks More Detailed Audience Insights: Samba TV’s Kris Magel
25 Aug 2021
AI Helps In-Flight Optimization for Campaigns: VMLY&R’s Jennifer Kohl
23 Aug 2021
What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns
18 Aug 2021
‘We’re Moving From Outputs to Outcomes’: 4A’s Marla Kaplowitz
17 Aug 2021
Data Applications Aren’t Limited to Cross-Screen Currency: LiveRamp’s Christine Grammier
12 Aug 2021
Measure Cross-Screen Impact, Not Just Delivery: Wavemaker’s Nancy Beekman
10 Aug 2021
Demand Grows for Outcomes-Based Ad Metrics: Roku’s Gaurav Shirole
9 Aug 2021
Cross-Screen Metrics Are Evolving With Ad Targeting: Roku’s Louqman Parampath & GroupM’s Matt Sweeney
5 Aug 2021
Outcomes Provide Deeper Insights on Campaigns: Connelly Partners’ Michelle Capasso
5 Aug 2021
Ad Metrics Are Evolving With Growth in Streaming Audiences: GroupM’s Bharad Ramesh
2 Aug 2021
How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study
29 Jul 2021
Cross-Screen Metrics Don’t Have to Be ‘Perfect’ to Be Effective: Wavemaker’s Rinaldi
28 Jul 2021
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
22 Jul 2021
Ad Attribution Is Gateway to Cross-Screen Measurement: Unilever’s Jennifer Gardner & GroupM’s Matt Sweeney
21 Jul 2021
‘There’s a New Paradigm for Brand Integrations on TV’: MediaScience’s Duane Varan
19 Jul 2021
#BeetCast: Roku Doubles Commitments over 2020 in a Robust UpFront
19 Jul 2021
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
16 Jul 2021
‘Programmatic CTV Marketplace Has Changed Dramatically’: PubMatic’s Nicole Scaglione
15 Jul 2021
Panel Data Provide More Complete Picture of Viewing Habits: Comcast’s Claudio Marcus
14 Jul 2021
Investors That Offer Strategic Advice Are Best Partners: DoubleVerify’s Mark Zagorski
13 Jul 2021