Measurement

Measure Cross-Screen Impact, Not Just Delivery: Wavemaker’s Nancy Beekman
10 Aug 2021
Demand Grows for Outcomes-Based Ad Metrics: Roku’s Gaurav Shirole
9 Aug 2021
Cross-Screen Metrics Are Evolving With Ad Targeting: Roku’s Louqman Parampath & GroupM’s Matt Sweeney
5 Aug 2021
Outcomes Provide Deeper Insights on Campaigns: Connelly Partners’ Michelle Capasso
5 Aug 2021
Ad Metrics Are Evolving With Growth in Streaming Audiences: GroupM’s Bharad Ramesh
2 Aug 2021
How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study
29 Jul 2021
Cross-Screen Metrics Don’t Have to Be ‘Perfect’ to Be Effective: Wavemaker’s Rinaldi
28 Jul 2021
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
22 Jul 2021
Ad Attribution Is Gateway to Cross-Screen Measurement: Unilever’s Jennifer Gardner & GroupM’s Matt Sweeney
21 Jul 2021
‘There’s a New Paradigm for Brand Integrations on TV’: MediaScience’s Duane Varan
19 Jul 2021
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
16 Jul 2021
Panel Data Provide More Complete Picture of Viewing Habits: Comcast’s Claudio Marcus
14 Jul 2021
Investors That Offer Strategic Advice Are Best Partners: DoubleVerify’s Mark Zagorski
13 Jul 2021
Unified Audience Measurement Starts With Identity: Nielsen’s Karthik Rao & GroupM’s Matt Sweeney
8 Jul 2021
Immersive Ad Experiences Promise Optimized Results: Dentsu’s Sarah Stringer
7 Jul 2021
TV Measurement Is Evolving As Viewing Habits Change: Execs From Nielsen, Forrester, Comcast, Wavemaker, Essence and GroupM
30 Jun 2021
Making Media Responsible: Rallying Around Essential Conversations on June 23, Kirk McDonald Explains
22 Jun 2021
Panel Data Provide More Complete Picture of Consumer Habits: Nielsen’s Kimberly Gilberti
22 Jun 2021
#BeetCast: Investing in Diversity Needs More Inclusive Planning and Measurement, Spark Foundry’s Jason Smith
21 Jun 2021
Ad Fraud, Viewability Are Still Key Concerns for Advertisers: Essence’s Adam Gerber
17 Jun 2021