Measurement

Playlists & Series

Audience-Based Buying is Ready for Primetime, VAB CEO Sean Cunningham
12 Jul 2021
Unified Audience Measurement Starts With Identity: Nielsen’s Karthik Rao & GroupM’s Matt Sweeney
8 Jul 2021
Immersive Ad Experiences Promise Optimized Results: Dentsu’s Sarah Stringer
7 Jul 2021
TV Measurement Is Evolving As Viewing Habits Change: Execs From Nielsen, Forrester, Comcast, Wavemaker, Essence and GroupM
30 Jun 2021
Panel Data Provide More Complete Picture of Consumer Habits: Nielsen’s Kimberly Gilberti
22 Jun 2021
#BeetCast: Investing in Diversity Needs More Inclusive Planning and Measurement, Spark Foundry’s Jason Smith
21 Jun 2021
SMI Releases Pricing Intelligence Tools for Unified View of CPMs
10 Jun 2021
CTV Offers Faster Data Insights Than Linear TV: App Science’s Helen Lum
9 Jun 2021
Audience Measurement Should Bolster Value of TV Content: NBCUniversal’s Kelly Abcarian
7 Jun 2021
Advertising Is Moving to “Outcomes, not Outputs,” 4A’s CEO Marla Kaplowitz
1 Jun 2021
Mobile, TV Data Provide Holistic Audience Insights: Omnicom Media Group’s Kelly Metz
27 May 2021
Alcohol Brands Tap CTV To Find Lost Linear Viewers: Constellation’s D’Souza
25 May 2021
Mobile Data Help to Avoid Ad Duplication: GSD&M’s Dave Kersey
25 May 2021
Location Data Offer Insights on Power of CTV Ads: Foursquare’s Glen Straub
20 May 2021
Outcomes Are Backbone of Healthcare Targeting: DeepIntent’s Jen Werther
12 May 2021
Brands, DTC Marketers All Benefit From TV Ads: A+E’s Peter Olsen
6 May 2021
Data-Driven Marketing Boosts Campaign ROI: InStep Health’s Dan Wilmer
29 Apr 2021
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
28 Apr 2021
Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes
22 Apr 2021
AVOD Offers Data-Driven Ad Targeting to Brands: Haworth’s Randi Leonard
20 Apr 2021