Measurement

Playlists & Series

Brands Seek Greater Transparency for CTV Ads: IRIS.TV’s Field Garthwaite
9 Nov 2021
Donna Speciale: “We’re Counting an Underreported Audience,” Univision has its “Hispanic Graph” and a New Alliance with Comscore
7 Nov 2021
The Post-Meter Future Is Multi-Currency: Samba TV’s Navin
2 Nov 2021
‘TV Is Never Going Back to Single Currency Provider’: VAB’s Sean Cunningham
27 Oct 2021
TV Measurement Needs to Track ‘Whole Viewing’: TVision’s Yan Liu
27 Oct 2021
Buyer Beware: Veracity Of Audience Data Segments Needs Fixing, Steuer Says
27 Oct 2021
TV Measurement Must Be More ‘Value-Based’: NBCUniversal’s Kelly Abcarian
26 Oct 2021
Measurement Must Get Better & More Flexible: Disney’s Valentino
25 Oct 2021
panel recordings advertising week new york 2021
Our Report from Advertising Week Where TV Measurement was Center Stage
25 Oct 2021
What’s Next For TV Ad Data? Views From Amobee, Canvas, Constellation, Molson Coors, Magna, OpenAP, Publicis & Disney Execs
13 Oct 2021
VideoAmp’s Inscape Extension Is The Collaboration We Need: Chakalos
13 Oct 2021
Buying CTV Ads Calls for Holistic Approach to Video: Dentsu’s Cara Lewis
6 Oct 2021
More Brands Are Investing in Full-Funnel Ad Strategies: LoopMe’s Simon Stone
4 Oct 2021
TV Measurement at a Crossroads: #BeetCast Podcast w/ Jon Watts Jo Kinsella and Jonathan Steuer
27 Sep 2021
Data Signals Validate Contextual Ad Targeting: PHD’s Joshua Palau
22 Sep 2021
Neustar A ‘Nice Fit’ At $3.1bn: TransUnion’s Spiegel On Building Out Identity Capabilities
16 Sep 2021
Changes & Challenges: Engine’s Davidson On Ads’ New Data Opportunity
16 Sep 2021
AI Has Bigger Role In Media Investment: Mars’s Ron Amram
9 Sep 2021
Outcomes-Based Metrics Are Evolving to Replace Cookies: Dentsu’s Peter Vandre
2 Sep 2021
‘Fear of Missing Out Is Not a Marketing Strategy’: Pearle Vision’s Doug Zarkin
25 Aug 2021