Measurement

Data Assets Support Identifiers for Ad Campaigns: Experian’s Ali Mack
4 Jan 2024
Supply Path Optimization Works Best With Key Audience Data: Yahoo’s Mallory Armstrong
3 Jan 2024
TiVo Launching On TVs & Cars To Capture Audience Data
2 Jan 2024
Not All JICs Are Equal: Roku’s Chaibi Sees Global Measurement Diversity
28 Dec 2023
Dentsu Plans Broadcaster Partnerships, Attention Focus In 2024
27 Dec 2023
TransUnion Offers The Full Stack As Curiosity Drives Demand
27 Dec 2023
Creative Optimization Boosts Attention to Ads: GroupM Nexus’s Nicola Lewis
21 Dec 2023
Streaming Ad Market Needs Greater Transparency: Horizon Media’s Samantha Rose
20 Dec 2023
Excellence Can Level TV’s Playing Field With Tech Firms: Comcast Advertising’s Rooke
19 Dec 2023
From Chaos To Clarity & Scale: InfoSum’s Wetzel Sees Brands Benefitting From Clean Rooms For TV Ads
19 Dec 2023
Transparency Will Help CTV Ad Marketplace to Grow: OpenX’s Andy Hammond
19 Dec 2023
Embracing Change: The Future of Advanced Advertising is Transparent, Adaptable and Exciting: Paramount’s Scoles
19 Dec 2023
TV Ad Spend Under Pressure In 2024, But Brands Should Make Their Own Choices: Brian Wieser
18 Dec 2023
Rakuten Advertising Plans CTVision+ Expansion Across Europe
18 Dec 2023
Every Second Counts: Why TV Owners Should Measure Ad CPMs Per Second
14 Dec 2023
FreeWheel & VAB Checklist Aims To Smoothe Path To Premium TV Ads
14 Dec 2023
TV Taxonomy Upgrades Essential To Improve Programmatic Buyability: Index Exchange’s Goode
14 Dec 2023
CTV Viewer Metrics Differ From Cookie Tracking on Open Web: EDO’s Kevin Krim
14 Dec 2023
Nielsen Sees Importance Of Co-Viewing Data, Sticks With C3 & C7
11 Dec 2023
Solving Measurement & Satisfying Performance In A World Of Over-Supply: Moloco’s Richardson
7 Dec 2023
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