Measurement

Getting Media Channels to Work Together for Marketers Is Key Priority: Yahoo’s Beau Ordemann
8 Dec 2021
Video Headwinds Bring Agency, Measurement Changes: Samba TV’s Belaidi
7 Dec 2021
Univision’s Lin Can Tie TV Ad Outcomes To Search Behavior
2 Dec 2021
EDO’s Krim Helps Univision Advertisers Predict The Future
1 Dec 2021
Effectv’s Brauer Melds Different Data To Create Better Ad Outcomes
1 Dec 2021
Next in Measurement Currency: “Empathy at Scale” Mindshare’s Data Chief Shane McAndrew, on the #BeetCast
29 Nov 2021
How OMG’s Pagliuca Is Pushing CTV Industry To Grow Up
23 Nov 2021
Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’
22 Nov 2021
Digital Ad Metrics Have Hit ‘All-Time Low’: OpenSlate’s Lynda Clarizio
22 Nov 2021
WarnerMedia Issues RFI for Audience Measurement Amid Shift in Viewer Habits
16 Nov 2021
Donna Speciale: “We’re Counting an Underreported Audience,” Univision has its “Hispanic Graph” and a New Alliance with Comscore
7 Nov 2021
The Post-Meter Future Is Multi-Currency: Samba TV’s Navin
2 Nov 2021
‘TV Is Never Going Back to Single Currency Provider’: VAB’s Sean Cunningham
27 Oct 2021
TV Measurement Needs to Track ‘Whole Viewing’: TVision’s Yan Liu
27 Oct 2021
Buyer Beware: Veracity Of Audience Data Segments Needs Fixing, Steuer Says
27 Oct 2021
TV Measurement Must Be More ‘Value-Based’: NBCUniversal’s Kelly Abcarian
26 Oct 2021
Agency Data Is Now A Panel-Beater: Epsilon’s Sirkin
26 Oct 2021
Measurement Must Get Better & More Flexible: Disney’s Valentino
25 Oct 2021
panel recordings advertising week new york 2021
Our Report from Advertising Week Where TV Measurement was Center Stage
25 Oct 2021
Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
20 Oct 2021