Measurement

Playlists & Series

How Blockgraph Works: Schleider Combines ISP & TV Data
9 Jan 2022
WarnerMedia Picks iSpot.TV, VideoAmp, Comscore For Cross-Screen TV Measurement
7 Jan 2022
‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement
6 Jan 2022
Data Clean Rooms Will Strengthen Ad Targeting: Disney’s Laura Nelson
5 Jan 2022
In-Game Ads Reach Highly Engaged Audience: Frameplay’s Cary Tilds
5 Jan 2022
NBC’s ‘Big Leap Forward’: ‘NBCUnified’ Data On 200M+ Consumers
5 Jan 2022
UK’s Cross-Media Initiative ‘Origin’ In The Build Phase: ISBA’s Taylor
4 Jan 2022
Measurement Standards Will Help Support Ad Spending: ViacomCBS’s Travis Scoles
4 Jan 2022
Cross-Media Currency Is Within Reach: Havas’s Diana Bernstein
3 Jan 2022
Forward-Looking Brands Are Focused on Ad Outcomes: Publicis’s Nicole Whitesel
2 Jan 2022
A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement
2 Jan 2022
From Quality To Quantity: How Conviva Became A Video Measurement Powerhouse
28 Dec 2021
Multi-Variant CTV Ads Create A Solvable Headache: Peach’s Regensburger
28 Dec 2021
‘Cross-Platform Measurement Is Ready’: NBCUniversal’s Kelly Abcarian
22 Dec 2021
Media Buyers, Sellers Are ‘Frustrated with Status Quo’ of Measurement: VideoAmp’s Michael Parkes
21 Dec 2021
A Currency For Every Category: Samba TV’s Navin
20 Dec 2021
ACR Data See Through Walled Gardens: LG Ads’ Justin Fromm
20 Dec 2021
Voices from the #BeetRetreat: Ashwin Navin, Howard Shimmel, Mike Fisher, Field Garthwaite, Tracey Scheppach and Kelly Abcarian
19 Dec 2021
TV Market Needs Next-Generation Standards: Comcast’s Pooja Midha
16 Dec 2021
Of Cats & Context: Consumers Define Their Own ‘Premium’, ENGINE’s Schiller Says
16 Dec 2021