Measurement

P&G’s Austin Balances Rich Ads, Data Proportionality & Measurement Revolution
26 Jan 2022
CFlight Driving Collaboration Ahead Of UK Launch: ITV’s Olivia Abraham
26 Jan 2022
Advertising Needs to Perform at Every Level of Purchase Funnel: PHD’s Catherine Sullivan
25 Jan 2022
Cross-Platform Frequency Capping Relies on Solid Metrics: ViacomCBS’s Travis Scoles
25 Jan 2022
Mediaocean’s Goldman Sets Sail For 2022 Ad Growth
24 Jan 2022
Discussions About Ad Currency Are Encouraging: Digitas’ Megan Jones
24 Jan 2022
Media Companies Will Reinvent Themselves with Technology: Progress Partners’ Domenic Venuto
19 Jan 2022
OTT Ad Rates Booming On Buyer Maturation, Effectiveness & Scarcity: SMI’s Tatta
18 Jan 2022
NBCUniversal Joins Alt-Currency Movement, Taps iSpot.tv For Next Upfront
13 Jan 2022
The New Laws Of The Attention Economy: OMD’s Hanson
12 Jan 2022
TV Ad Metrics Have More Room to Branch Out: Horizon Media’s Alex Stone
12 Jan 2022
Nielsen’s Big Year: Alpha Launch & MRC Re-Accreditation
11 Jan 2022
‘True Interoperability’: Dentsu’s Stockton Taps VideoAmp To Measure ViacomCBS
11 Jan 2022
What Is Attention Worth? Dentsu’s Rozen Cracks The Code With EACPM
10 Jan 2022
WarnerMedia Picks iSpot.TV, VideoAmp, Comscore For Cross-Screen TV Measurement
7 Jan 2022
‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement
6 Jan 2022
Data Clean Rooms Will Strengthen Ad Targeting: Disney’s Laura Nelson
5 Jan 2022
UK’s Cross-Media Initiative ‘Origin’ In The Build Phase: ISBA’s Taylor
4 Jan 2022
Measurement Standards Will Help Support Ad Spending: ViacomCBS’s Travis Scoles
4 Jan 2022
Cross-Media Currency Is Within Reach: Havas’s Diana Bernstein
3 Jan 2022