Measurement

IAB & MRC Retail Media Guidelines Aim To Advance Shoppable Ads: IAB’s Bustos
25 Feb 2024
Snowflake Sees Emergent Data-Sharing Uses, M&A To Boost Interoperability
22 Feb 2024
IAB Study Uncovers New Need To Articulate The Role of Ads In The Open Internet
21 Feb 2024
Streaming Ads Are Driving Results for Brands: Carat’s Mike Law
20 Feb 2024
Samsung Ads Aims To Eliminate Linear, Streaming Ads Overlap: Samsung’s Evans
20 Feb 2024
Cutting Carbon Emissions Requires Group Effort for Ad Industry: Scope3’s Kaitlin Leary
13 Feb 2024
Activision Blizzard Thinks Advertisers Should Pay Attention To Gamers’ Attention
12 Feb 2024
Samsung Ads’ Richardson Says CTV Ads Offer Performance & Popularity
12 Feb 2024
‘The Earth Is Literally On Fire’: Sharethrough’s Maguire Is Eager For A Second Green Media Summit
8 Feb 2024
Advanced Advertising Is Big Step Toward Media Convergence: WBD’s Noah Levine
8 Feb 2024
Instacart’s Miller On Innovating The In-Aisle, Off-Platform Ad Experience
7 Feb 2024
Artificial Intelligence Provides Key Insights from Big Data: GroupM Nexus’s JiYoung Kim
6 Feb 2024
Preparing for a Cookieless Future: Matt Lattman, Discover Financial Services
6 Feb 2024
Marketers Have Multiple Data Signals to Supplant Cookies: Mindshare’s Brian DeCicco
5 Feb 2024
How MRI-Simmons Is Adapting To High-Velocity Consumer Data
5 Feb 2024
Advertisers Seek Consistency Among Streaming Services: BrightLine’s Mike Bologna
1 Feb 2024
Brand-Building Has Key Role Amid Retail Media Growth: Publicis’s Margaux Logan
1 Feb 2024
Analytical Tools Make Identity Graph More Powerful: TransUnion’s Matt Spiegel
1 Feb 2024
Cookieless Future Demands Strategies for Data Signals: OMD USA’s Chrissie Hanson
31 Jan 2024
Roku’s Piasecki Envisions a Unified Future for Streaming Advertising
31 Jan 2024
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