Measurement

Roku’s Louqman Parampath Discusses Audience Guarantees for Streaming Video Ads
28 Feb 2022
VideoAmp Deal Gives Marketers More Choice with Audience Measurement: Comcast’s Claudio Marcus
28 Feb 2022
Incremental CPMs Make Ad Campaigns More Efficient: Samba TV’s Avi Brown
25 Feb 2022
Vizio’s TransUnion Data Deal Supports Ad-Frequency Control: Oz Lang
23 Feb 2022
Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson
23 Feb 2022
Multi-Currency Era Needs ‘Total TV’ Approach: Ampersand’s Rosen
22 Feb 2022
Olympics Spur High Completion Rates for TV Ads: iSpot.tv CEO Sean Muller
21 Feb 2022
Embrace TV’s Multi-Currency Future: Ampersand’s Pangis
17 Feb 2022
Undercounted Ads Are Costly for Media Companies: VAB’s Sean Cunningham
17 Feb 2022
‘We’re Looking Forward to a Multicurrency Upfront’: CBS’s Radha Subramanyam
16 Feb 2022
Tinuiti’s Ahene Sees Retail Networks, Measurement & Metaverse Driving Media
15 Feb 2022
Embracing Unknowns, InfoSum’s Cestaro Opens Up For Connection
14 Feb 2022
VAB’s Sean Cunningham Expects More TV Measurement Currencies to Flourish
14 Feb 2022
CTV’s Smarts Must Be Matched With Measurement: Samsung Ads’ Wiltshire
9 Feb 2022
Marketers Are Demanding More Actionable Metrics for TV: Samba TV’s Cole Strain
8 Feb 2022
Consumer Attention Is Key to Better Campaign Outcomes: OMD’s Chrissie Hanson
8 Feb 2022
TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement
7 Feb 2022
How Data Is Redefining TV Ads: TransUnion, Univision, TVSquared Execs Discuss
2 Feb 2022
Data, ‘A Great Equalizer’, Redefines Premium Media: TransUnion’s Swanston
31 Jan 2022
LG Ads’ Matta Guarantees Outcomes From CTV Ads
27 Jan 2022