Measurement

Playlists & Series

VAB’s Sean Cunningham Expects More TV Measurement Currencies to Flourish
14 Feb 2022
CTV’s Smarts Must Be Matched With Measurement: Samsung Ads’ Wiltshire
9 Feb 2022
Marketers Are Demanding More Actionable Metrics for TV: Samba TV’s Cole Strain
8 Feb 2022
Consumer Attention Is Key to Better Campaign Outcomes: OMD’s Chrissie Hanson
8 Feb 2022
TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement
7 Feb 2022
Data, ‘A Great Equalizer’, Redefines Premium Media: TransUnion’s Swanston
31 Jan 2022
LG Ads’ Matta Guarantees Outcomes From CTV Ads
27 Jan 2022
P&G’s Austin Balances Rich Ads, Data Proportionality & Measurement Revolution
26 Jan 2022
CFlight Driving Collaboration Ahead Of UK Launch: ITV’s Olivia Abraham
26 Jan 2022
Advertising Needs to Perform at Every Level of Purchase Funnel: PHD’s Catherine Sullivan
25 Jan 2022
Cross-Platform Frequency Capping Relies on Solid Metrics: ViacomCBS’s Travis Scoles
25 Jan 2022
Discussions About Ad Currency Are Encouraging: Digitas’ Megan Jones
24 Jan 2022
How Data Latency Impacts Outcomes: TVSquared’s Hindlian
19 Jan 2022
OTT Ad Rates Booming On Buyer Maturation, Effectiveness & Scarcity: SMI’s Tatta
18 Jan 2022
NBCUniversal Joins Alt-Currency Movement, Taps iSpot.tv For Next Upfront
13 Jan 2022
The New Laws Of The Attention Economy: OMD’s Hanson
12 Jan 2022
TV Ad Metrics Have More Room to Branch Out: Horizon Media’s Alex Stone
12 Jan 2022
Nielsen’s Big Year: Alpha Launch & MRC Re-Accreditation
11 Jan 2022
‘True Interoperability’: Dentsu’s Stockton Taps VideoAmp To Measure ViacomCBS
11 Jan 2022
What Is Attention Worth? Dentsu’s Rozen Cracks The Code With EACPM
10 Jan 2022