Measurement

Advertisers Will See Data-Powered Growth in Television: FreeWheel’s Jonathan Whitticom
4 Apr 2022
Weaning Off CPMs: Sabio’s Stimmel Goes Beyond ‘Blunt’ TV
31 Mar 2022
Media Buyers Have More Technology to Hone Video Campaigns: Essence’s Mike Fisher
31 Mar 2022
Three Keys For Alt.Currency Success: VideoAmp’s Ciancarelli
30 Mar 2022
Data Insights Drive Improvements in Ad Revenue: Furious’s Ashley Swartz
30 Mar 2022
Political Campaigns Have New Tools for Cross-Platform Reach: FreeWheel’s Tess O’Brien
29 Mar 2022
‘Persuadable’ Audiences Are Most Compelling for Advertisers: 605’s Caroline Horner
29 Mar 2022
Data-Driven Linear TV Drives Key Results for Brands: Xandr’s Mark Mitchell
28 Mar 2022
TV Ratings Must Represent Multicultural Audiences: Univision’s Donna Speciale
28 Mar 2022
Solving Under-Valued Ads Takes Innovation: VideoAmp’s Goski
28 Mar 2022
Addressability, New Currencies Will Define 2022 Upfront: Magna’s Molly Finnerty
24 Mar 2022
Human Is The Answer: AppScience’s Lum On Media Measurement
24 Mar 2022
This Will Be The First ‘Multicurrency Upfront’: VAB’s Sean Cunningham
20 Mar 2022
Data Diversity On Univision’s Beet Retreat Agenda
14 Mar 2022
Beet Retreat Preview: Insights From Magnite’s Matt McLeggon, Sabio’s Jon Stimmel and VideoAmp’s Lisa Ciancarelli
14 Mar 2022
Beet Retreat Highlights Ways to Boost Campaign Outcomes: Sabio’s Jon Stimmel
8 Mar 2022
Brands Are Ready to Test New Measurement for Upfronts: Dentsu’s Cara Lewis Chats With Samba TV’s Kris Magel
8 Mar 2022
Beet Retreat’s ‘Brain Trust’ Will Reset The Rules Of TV: VideoAmp’s Ciancarelli
8 Mar 2022
Disney Deal Marks Next Stage in Innovation for Ad Metrics: Samba TV’s Ashwin Navin
2 Mar 2022
Data-Driven TV Can Unify The Market: Spectrum Reach’s Moran
1 Mar 2022