Measurement

Playlists & Series

TV Ratings Need Inclusive, Comprehensive Viewer Data: Nielsen’s Deirdre Thomas
18 Apr 2022
Consumer Mindset Is Key to Effective Contextual Ads: MAGNA’s David Tucker
14 Apr 2022
‘We’re Focused on Next Generation of Media-Buying Tools’: Mediaocean’s Michael Tuminello
13 Apr 2022
Data-Driven Linear Combines Scale and Precision: OpenAP’s David Levy Chats With Xandr’s Mike Welch
13 Apr 2022
Addressable TV Needs More Investment in Measurement, Ad Creative: Paramount’s Julian Zilberbrand
13 Apr 2022
Connected Creative Is The Conduit: Innovid’s Hogue
12 Apr 2022
Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
12 Apr 2022
Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
11 Apr 2022
Media-Buying Strategies Are Growing More Unified: Amobee’s Valerie Bischak
11 Apr 2022
Contextual Ads, Attention Metrics Are Remaking Digital Media: Havas’s Jonathan Waite
5 Apr 2022
Innovation Is Transforming Media Measurement and Viewing Habits: CBS’s Radha Subramanyam
5 Apr 2022
Advertisers Will See Data-Powered Growth in Television: FreeWheel’s Jonathan Whitticom
4 Apr 2022
Weaning Off CPMs: Sabio’s Stimmel Goes Beyond ‘Blunt’ TV
31 Mar 2022
Three Keys For Alt.Currency Success: VideoAmp’s Ciancarelli
30 Mar 2022
‘Persuadable’ Audiences Are Most Compelling for Advertisers: 605’s Caroline Horner
29 Mar 2022
Data-Driven Linear TV Drives Key Results for Brands: Xandr’s Mark Mitchell
28 Mar 2022
TV Ratings Must Represent Multicultural Audiences: Univision’s Donna Speciale
28 Mar 2022
Solving Under-Valued Ads Takes Innovation: VideoAmp’s Goski
28 Mar 2022
Addressability, New Currencies Will Define 2022 Upfront: Magna’s Molly Finnerty
24 Mar 2022
Human Is The Answer: AppScience’s Lum On Media Measurement
24 Mar 2022