Measurement

ISpot.tv Receives $325 Million Investment From Goldman Sachs to Expand TV Ad Measurement
27 Apr 2022
Viewer Attention Metrics & Contextual Ads Drive Results for Brands: Publicis’s Jason Tonelli
26 Apr 2022
Evolution To A Basket Of Currencies: Paramount’s Scoles
25 Apr 2022
Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins
25 Apr 2022
MediaMelon’s Subramanian Wants to Turn QoE Toward Video ROI
25 Apr 2022
How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
21 Apr 2022
The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’
20 Apr 2022
Deterministic Data Can Drive New Currencies: Conviva’s Shears
19 Apr 2022
Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy
19 Apr 2022
Consumer Engagement Guides Cross-Platform Strategies: GSD&M’s Dave Kersey
18 Apr 2022
TV Ratings Need Inclusive, Comprehensive Viewer Data: Nielsen’s Deirdre Thomas
18 Apr 2022
Addressable TV Needs More Investment in Measurement, Ad Creative: Paramount’s Julian Zilberbrand
13 Apr 2022
Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
12 Apr 2022
Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
11 Apr 2022
Media-Buying Strategies Are Growing More Unified: Amobee’s Valerie Bischak
11 Apr 2022
Addressable TV Is Bringing Precision Ad Targeting at Scale: WarnerMedia’s Amy McGovern
7 Apr 2022
Keep an Eye on Audience Identifers, CTV Growth: Omnicom’s Ben Hovaness
7 Apr 2022
With $80M in New Funding, EDO Uses AI To Take TV Performance Data Upstream
6 Apr 2022
Contextual Ads, Attention Metrics Are Remaking Digital Media: Havas’s Jonathan Waite
5 Apr 2022
Innovation Is Transforming Media Measurement and Viewing Habits: CBS’s Radha Subramanyam
5 Apr 2022