Measurement

Data Collaboration Takes Center Stage in the Privacy-First Era, InfoSum’s Wetzel
28 May 2024
Retail Media Offers Relevance At Scale, Holiday Boom: Omnicom’s Baker
21 May 2024
Outcomes Are Best Barometer of TV Advertising: A+E’s Roseann Montenes
20 May 2024
Streaming’s Spanish Evolution: A Deep Dive into ViX and the Hispanic Audience
15 May 2024
TransUnion’s Vision for Interoperability: The Future of Identity in Advertising
14 May 2024
TelevisaUnivision’s Riess Sees Streaming Starting With Social
13 May 2024
Teads Expands Attention Optimization To CTV Outcomes: Neala Brown
9 May 2024
Biddable CTV Delivers Value to Brands and Publishers: OpenX’s Andy Hammond
8 May 2024
Comscore’s Bagdasarian: Linear TV Must Be Part of the Performance Story
7 May 2024
Kroger Teams With Yahoo DSP on Purchase-Based Audiences for Brands
2 May 2024
How Grocery Owner AD Will Grow Retail Media Through Omni-Channel
2 May 2024
‘Don’t Confuse First-Party Data With Identity’: Publicis Media’s Shelby Saville
2 May 2024
Roku and The Trade Desk Partner to Enhance TV Ad Control
1 May 2024
Measurement Is Foundation for Retail Media Growth: CVS Media Exchange’s Praveen Menon
1 May 2024
Rethinking Relevance & The Paradox of Choice in Advertising With Rokt’s Rozen
1 May 2024
‘DE&I Is Under Attack’: Index Exchange’s Goode On Embedding A Commitment To Good
30 Apr 2024
Marketers, Publishers Seek Holistic View of Programmatic Deals: FreeWheel’s Jon Mansell
30 Apr 2024
People’s Shopping Data Underpin Ad Targeting: Instacart’s Suzanne Skop
25 Apr 2024
Streaming’s Dynamism Grows With Ad Placements, Creative: Dentsu’s Brad Stockton
23 Apr 2024
Overcoming ‘Tonnage & Frequency’: Infillion Aims For Human-Centered Ad Approach
22 Apr 2024
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