Measurement

Lean Enough To Measure-Up: EDO’s Krim Finances The Future Of Media Analytics
16 Aug 2022
First-Party Is Fuel For The Future Foundation: Oracle’s McBride
16 Aug 2022
More CTV Equals Better Reach At Optimal Frequency: iSpot’s Muller Reveals NBC Findings
11 Aug 2022
Attention Metrics Offer Improved Consumer Insights for Advertisers: dentsu X’s Leah Meranus
9 Aug 2022
Europe’s EGTA Hopes for Nielsen ONE, as ‘Gold Standard’ Measurement’
9 Aug 2022
Deficient Metrics Drive Vicious Circle in Lower Ad Spending on Diverse Media: AIMM’s Lisette Arsuaga
4 Aug 2022
The Quest For The Leading Indicator: Hilton’s CMO Wants Proof Of Attention
2 Aug 2022
Measurement’s New Wave Must Count Minorities Better: Univision’s Ruiz
2 Aug 2022
Media Measurement Is Vital for Advertising Growth: PHD’s Catherine Sullivan
1 Aug 2022
Don’t Forget TV Households That Are Undercounted: CBS’s Radha Subramanyam
28 Jul 2022
Marketers Are Gaining More Tools for Ad Measurement: Omnicom’s Ben Hovaness
27 Jul 2022
Measuring Attention to Ads Has Most Meaning in Sales Results: Carat’s Michael Law
26 Jul 2022
The Road To Alt Currencies: Comscore’s Hinnant
25 Jul 2022
Advertisers Will Benefit From Evolution in Media Measurement: Paramount’s Travis Scoles
20 Jul 2022
Content Ratings Must Be Key Part of Media Measurement: Omnicom’s Kelly Metz
19 Jul 2022
Competition Will Make Us Stronger: Nielsen’s Atai
13 Jul 2022
Kroger Pilots Dentsu’s Attention Metric As An Upgrade Over Viewability
12 Jul 2022
TV Metrics Have Improved and Are Getting Better: NBCU’s Kelly Abcarian
11 Jul 2022
Teads’ Pintarelli Pays Attention To Making Attention Pay
7 Jul 2022
Measuring People’s Attention to Ads Includes All Their Senses: dentsu Media’s Doug Rozen
7 Jul 2022