Measurement

TikTok’s Measurement Chief Jorge Ruiz: ‘Build For The Platform’
31 Jul 2024
TikTok’s Adolfo Fernández: Branding And Performance are ‘Blending Together’
30 Jul 2024
CTV Ad Duplication Frustrates Viewers: Publica by IAS’s Wilhite
30 Jul 2024
Retail Media Can Scale With Premium Publishers: Comcast Advertising’s Babcock
30 Jul 2024
AI Accelerates Ad Optimization from Months to Days: Silverpush’s Waxman
30 Jul 2024
In the Media Economy, You’re Only as Good as Your Data
30 Jul 2024
Retail Media Networks Seek Differentiation Amid Crowded Landscape
30 Jul 2024
Cookies Or Not, Advertisers Are Finding ID Solutions: TransUnion’s Kowalick
29 Jul 2024
Transparency in Programmatic CTV Is Crucial for Advertisers: Spectrum Reach’s Michael Kuntz
29 Jul 2024
Retail Media’s ‘Hunger Games’ A ‘Free-For-All’ For Brand Dollars
29 Jul 2024
‘We’re In The Firmware’: Digital Turbine Unlocks the Potential of Mobile App Advertising
25 Jul 2024
Beyond Hyper-Personalization: Digitas’ Nadeau On Finding A Role For Cookies And IDs
24 Jul 2024
TikTok’s Jorge Ruiz: Measurement Is About Growing Clients’ Business
24 Jul 2024
Retailers Embrace Data Collaboration to Fuel Retail Media Growth: LiveRamp‘s Kevin Dunn
22 Jul 2024
Beet At The Berkshires: Mastercard’s Abdelsadek Relishes Measurement Meetings
19 Jul 2024
Disney Embraces Automation and Interoperability in Ad Sales
16 Jul 2024
Data Collaboration Unlocks Insights for Marketers: LiveRamp’s Daniella Harkins
15 Jul 2024
Data Sources Fuel Commerce Media’s Results for Marketers: Criteo’s Todd Parsons
15 Jul 2024
CTV and Retail Media – A Match Made in Advertising Heaven?: TripleLift’s Annie Vines
11 Jul 2024
Bringing Video Ad Creativity to Mobile’s Full-Screen Canvas: Digital Turbine’s Mark Slade
11 Jul 2024
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