Measurement

Playlists & Series

The Road To Alt Currencies: Comscore’s Hinnant
25 Jul 2022
Advertisers Will Benefit From Evolution in Media Measurement: Paramount’s Travis Scoles
20 Jul 2022
Content Ratings Must Be Key Part of Media Measurement: Omnicom’s Kelly Metz
19 Jul 2022
Brands Have More Power to Engage Diverse Audiences as Media Choices Multiply: dentsu Media’s Mark Prince
19 Jul 2022
Competition Will Make Us Stronger: Nielsen’s Atai
13 Jul 2022
Kroger Pilots Dentsu’s Attention Metric As An Upgrade Over Viewability
12 Jul 2022
TV Metrics Have Improved and Are Getting Better: NBCU’s Kelly Abcarian
11 Jul 2022
Teads’ Pintarelli Pays Attention To Making Attention Pay
7 Jul 2022
Measuring People’s Attention to Ads Includes All Their Senses: dentsu Media’s Doug Rozen
7 Jul 2022
Ad Metrics Need Consistency to Reflect New Viewing Behaviors: GSD&M’s Dave Kersey
6 Jul 2022
InnovidXP Combines Data & Serving: Chalozin
27 Jun 2022
Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All
22 Jun 2022
Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes
21 Jun 2022
GroupM Teams With iSpot.tv to Improve CTV Ad Viewability
15 Jun 2022
Commerce Media Close the Loop Between Ads and Direct Sales: LUMA’s Conor McKenna
9 Jun 2022
CTV Will Anchor Campaigns As Programmatic Advertising Expands: Viant’s Dave Simon
7 Jun 2022
CTV Can Provide Greater Media Transparency for Advertisers: Dentsu’s Brad Stockton
1 Jun 2022
TV Metrics Have Reached Cross-Platform Turning Point: NBCU’s Kelly Abcarian
26 May 2022
Media Transparency Underpins CTV Ad Outcomes: Beachfront’s Katie Long
24 May 2022
TVSquared’s Kinsella Aims To Unify TV With Innovid’s Support
24 May 2022