Measurement

Playlists & Series

Ad Campaign Goals Call for Specialized Metrics: A+E Networks’ Roseann Montenes
8 Nov 2022
Consistent Media Presence Helps to Build Brands: A&E Networks’ Peter Olsen
7 Nov 2022
Nielsen’s Big Quarter: Thomas Previews ONE Ads Launch
6 Nov 2022
Innovid’s Hogue Aims To Harness TV’s New Ad Skills
3 Nov 2022
Ad Performance Gets Attention in Multichannel World: Camelot’s Sam Bloom
3 Nov 2022
Sports Programming Highlights Need for Better Ad Currency: Unruly’s Steven Sottile
2 Nov 2022
How Mastercard Uses AI To Build Social Ads: Rajamannar
1 Nov 2022
Trade Desk’s Richardson Wants Bigger, Faster TV Ad Sales Evolution
1 Nov 2022
Brand Investment Is Key to Riding Out Economic Uncertainty: ANA’s Bob Liodice
31 Oct 2022
App Behavior Could Quickly Reveal Black Friday Ad Impact: T-Mobile’s Peralta
31 Oct 2022
Smart Surveys Prove Ad Impact In Times Of Turmoil: LoopMe’s Upstone
26 Oct 2022
Creative Is The Performance Lever: EDO’s Krim
24 Oct 2022
Connected TVs Are the ‘New App Stores’ for Customized Viewing: Kochava’s Trevor Hamilton
24 Oct 2022
Retail Media Is Moving Off-Site: Criteo’s Gleason
21 Oct 2022
Retail Media Networks Harness Data for Effective Targeting: Analyst Joanna O’Connell
20 Oct 2022
Streaming Will Decide The Mid-Terms: Samba TV’s Navin
20 Oct 2022
DoubleVerify To Verify Netflix Ads, Finds Election Hate Speech Growing
19 Oct 2022
Our Plans & Goals for the Beet Retreat Santa Monica
18 Oct 2022
TV Advertising Will Benefit from Interoperable Viewership Metrics: Fox’s Darren Sherriff
3 Oct 2022
Who’s At Home? Truthset Aims For More Accurate IDs
2 Oct 2022