Measurement

New Currencies Are Old News: Comscore’s Carol Hinnant
29 Nov 2022
Conquering Europe In A Strategic Storm: RTL AdAlliance’s Coruble
23 Nov 2022
Inclusion, Courage & Growth: Nielsen’s Atai On Measuring Values By Action
16 Nov 2022
How Attention Peaks Are Activated: Finecast’s Lewis
15 Nov 2022
Warner Bros. Discovery Preps New Multi-Screen Measurement Tests
14 Nov 2022
Leaders at Nielsen, Ampersand, The Trade Desk, T-Mobile Advertising Solutions, MiQ and PubMatic Gather for the Beet Retreat
8 Nov 2022
Ad Campaign Goals Call for Specialized Metrics: A+E Networks’ Roseann Montenes
8 Nov 2022
Consistent Media Presence Helps to Build Brands: A&E Networks’ Peter Olsen
7 Nov 2022
Nielsen’s Big Quarter: Thomas Previews ONE Ads Launch
6 Nov 2022
CTV Elevates Role of Consumer-Driven Advertising: Simulmedia’s Dave Morgan
6 Nov 2022
Innovid’s Hogue Aims To Harness TV’s New Ad Skills
3 Nov 2022
From Programmatic To Proliferation: MiQ’s Chughtai Aims To Bust Complexity
3 Nov 2022
Ad Performance Gets Attention in Multichannel World: Camelot’s Sam Bloom
3 Nov 2022
Purpose Is ‘Getting Real’: Mindshare’s Richman
2 Nov 2022
Sports Programming Highlights Need for Better Ad Currency: Unruly’s Steven Sottile
2 Nov 2022
How Mastercard Uses AI To Build Social Ads: Rajamannar
1 Nov 2022
Trade Desk’s Richardson Wants Bigger, Faster TV Ad Sales Evolution
1 Nov 2022
Brand Investment Is Key to Riding Out Economic Uncertainty: ANA’s Bob Liodice
31 Oct 2022
App Behavior Could Quickly Reveal Black Friday Ad Impact: T-Mobile’s Peralta
31 Oct 2022
Retail Media Is Going Diverse & Live: Reprise’s Margaritis
27 Oct 2022