Measurement

Media Optimization in Real Time Is Key for Electoral Campaigns: Dynata’s Don Simons
12 Sep 2024
Audience Measurement in a Privacy-First World – Mastercard’s Scott Lichtenthal
8 Sep 2024
Collapsing the Funnel: GroupM’s Lavin on the Evolving Role of Retail Media
8 Sep 2024
Paramount’s Scoles: Advertising Is Converging Across Screens
4 Sep 2024
Sports Rights Fragmentation Brings New Opportunities: Dentsu’s Lewis
3 Sep 2024
Advertising’s Atomization Demands New Thinking: Rob Norman On Retail Media
29 Aug 2024
Marketers Can Harness New Tools to Improve Audience Targeting, Ad Addressability
26 Aug 2024
Marriott’s Donovan Sees Personalization, Entertainment Driving Marriott Media Network
21 Aug 2024
Political Ads Benefit from Supply Path Optimization: Powers CEO Jordan Lieberman
21 Aug 2024
Aggregated and Anonymized Data Drives Business Outcomes for Brands: Mastercard’s Mohamed Abdelsadek
20 Aug 2024
Audience Identifiers for CTV Ads Rely on Privacy-Safe Cloud
20 Aug 2024
Cord Cutting Has Permanently Changed Political Advertising: Push’s Eric Frenchman
20 Aug 2024
LiveRamp, Kinective, TripAdvisor Execs Say The Sky’s the Limit For Clean Room
19 Aug 2024
Measuring Outcomes – The New Frontier in Media Attribution
19 Aug 2024
Identity Resolution Forms Cornerstone of Privacy-Safe Addressability, Measurement
18 Aug 2024
How DIRECTV Is Harnessing the Herd of Data in a Fragmented Marketplace
18 Aug 2024
Celtra, Annalect & PXP Execs On Mastering AI and Automation
14 Aug 2024
Impact of Live TV’s Audience Spikes for Programmatic: Spectrum Reach’s Groysman
14 Aug 2024
Validated Ad Interactions Support Viewer Attention Metrics: Infillion’s Gena Schirer
14 Aug 2024
Cadent’s Aperture Platform Threads Together Linear and Digital for Marketers
13 Aug 2024
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