Measurement

Playlists & Series

Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts
19 Jan 2023
Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Media’s Kemal Bokhari
18 Jan 2023
Customizable Ad Currencies Will Be Hallmarks of TV’s Future: Hershey’s Vinny Rinaldi
17 Jan 2023
Media Measurement Needs to Diversify Beyond Ad Currencies: Innovid’s Jessica Hogue
17 Jan 2023
Clean Rooms Are Even Powering Internal Data Collaboration: Annalect’s Gitlin
17 Jan 2023
Business Outcomes Underlie Accurate Media Measurement: Dentsu’s Cara Lewis
13 Jan 2023
CTV Ad Transparency Will Spur More Media Spending: Innovid’s Tal Chalozin
11 Jan 2023
Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAP’s David Levy
10 Jan 2023
TV Advertising Leaders Chart Road to 2025 at Beet Retreat
9 Jan 2023
Attention Metrics Add New Dimension to Media Measurement: dentsu’s Brad Stockton
5 Jan 2023
Restoring Reach And Fixing Frequency For Video Ads: GroupM’s Thomas
29 Dec 2022
Contextual Data Provide Deeper Audience Insights for Brands: Nielsen’s Stacie de Armas
29 Dec 2022
Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness
27 Dec 2022
Software Can Sooth Complexity In Modern TV Ads: Realytics
27 Dec 2022
TV Identity Can Be Solved Together In Small Spaces: Samsung Ads’ Bui
27 Dec 2022
The Joys Of TV Complexity: CBS’ Subramanyam
27 Dec 2022
TV Measurement Has Advanced ‘Light Years’ as Data Grow: Tatari’s Philip Inghelbrecht
22 Dec 2022
RTL AdAlliance Rolling Up ‘Total Video’ Services
21 Dec 2022
How Reading Viewers’ Faces Can ‘Calibrate’ TV Measurement Data
21 Dec 2022
Cross-Platform Media Metrics Should Avoid Undercounting Hispanics: TelevisaUnivision’s Dan Aversano
21 Dec 2022