Measurement

Playlists & Series

Amid Audience Declines, TV Networks Must Prove Outcomes: Tom Rogers of WinView Games

19 Nov 2025

Travel Joins Autos, Financial Services As Big Audience Targeting Categories: Experian’s Danaher

19 Nov 2025

Video Emerging As Driver Of Physical Store Traffic: Placed’s Shim

19 Nov 2025

MediaLink’s Spiegel: New Audience Targeting Useless Without New Measurement Metrics

19 Nov 2025

How ‘Desperate’ Marketers Struggle In OTT TV: Tru Optik’s Swanston

19 Nov 2025

Reach And Creative Drive Ad ROI: Facebook’s Slotwiner

19 Nov 2025

Monumental Shift’s Davis: Forget The Funnel, Focus On Outcomes

19 Nov 2025

Spotify Rolls Out New Metrics To Better Define And Target Users

19 Nov 2025

NBCU’s Optimization Offerings No Longer Limited To Upfront Or Scatter Buys, Says Colella

19 Nov 2025

605’s Dolan: Lots Of Moving Pieces To Audience Targeting And Measurement

19 Nov 2025

Neustar’s “172 Segments” Give Audiences To Advertisers

19 Nov 2025

Moat Video Score And The Evolution Of Ad Effectiveness

19 Nov 2025

Solving Foundational Capabilities Paves The Way For Best Use Of Data: Disney ABC’s Dean

19 Nov 2025

Alphonso Brings Real-Time To TV Attribution: CEO Chordia

19 Nov 2025

Rogers Dissects TV Audience Declines And The Challenges Of Better Audience Targeting

19 Nov 2025

Hearts & Science’s Claudio: Global Data Challenges Vary Market By Market

19 Nov 2025

Publicis’ Shlachter Divines The Future Of Video Viewing, Commercial Load And Measurement

19 Nov 2025

Before You Find Audiences, Know What Triggers Them: MEC’s Fremont

19 Nov 2025

In A First For OTT, Roku Moves From Audience Measurement To Demographic Guarantees

19 Nov 2025

Tapad’s O’Loughlin Targets Humans Using Diverse Data

19 Nov 2025

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