Measurement

Economic Uncertainty Drives Innovation in Advertising: IAB’s Eric John
30 Jan 2023
Advertisers Need Cross-Platform Currency for Outcomes: Publicis’s Shelby Saville
27 Jan 2023
Disney Advertising Teams With EDO on Measuring Ad Outcomes: EDO’s Kevin Krim
26 Jan 2023
2023 Will Bring More Tests of Media Measurement: Camelot’s Sam Bloom
25 Jan 2023
Deals with MiQ, TCL Are Key Milestones in Platform Development: Samba TV’s Ashwin Navin
24 Jan 2023
First-Party Data Help to Sharpen Ad Campaigns: L’Oreal’s Shenan Reed
23 Jan 2023
Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts
19 Jan 2023
Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Media’s Kemal Bokhari
18 Jan 2023
Customizable Ad Currencies Will Be Hallmarks of TV’s Future: Hershey’s Vinny Rinaldi
17 Jan 2023
Media Measurement Needs to Diversify Beyond Ad Currencies: Innovid’s Jessica Hogue
17 Jan 2023
Business Outcomes Underlie Accurate Media Measurement: Dentsu’s Cara Lewis
13 Jan 2023
IAB Releases Full Agenda for This Month’s Entirely In-Person Leadership Meeting
12 Jan 2023
2023 Is ‘Year of Reckoning’ for Ad-Related Data and Technology: Havas’s Mike Bregman
12 Jan 2023
CTV Ad Transparency Will Spur More Media Spending: Innovid’s Tal Chalozin
11 Jan 2023
Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAP’s David Levy
10 Jan 2023
Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicom’s Megan Pagliuca
10 Jan 2023
TV Advertising Leaders Chart Road to 2025 at Beet Retreat
9 Jan 2023
Attention Metrics Add New Dimension to Media Measurement: dentsu’s Brad Stockton
5 Jan 2023
Restoring Reach And Fixing Frequency For Video Ads: GroupM’s Thomas
29 Dec 2022
Contextual Data Provide Deeper Audience Insights for Brands: Nielsen’s Stacie de Armas
29 Dec 2022