Measurement

Show-Level Data, Standardized Signals Top CTV Transparency Issues: Philo’s Aulden Kaye Yi
11 Dec 2024
Data Collaboration Is Key to Results-Driven Advertising: Snowflake’s Bill Stratton
11 Dec 2024
Focused Content Signals Drive 7X Higher CTV Bid Rate: OpenX’s Close
10 Dec 2024
Open Measurement SDK Offers True Transparency: Publica’s Wilhite
9 Dec 2024
‘An Inspiring Underdog’: Dentsu’s Cara Lewis on Addressable TV’s Growth
8 Dec 2024
Creators Support Authentic Bonds With Engaged Viewers: Spotter’s Lauren Benedict
8 Dec 2024
CES Brings Marketers New Opportunities – And New Challenges: Epsilon’s Doran
5 Dec 2024
First-Party Data Are Driving Next Stage of Addressability: PMG’s Sam Bloom
5 Dec 2024
Addressable TV Unlocks Precision Audience Targeting Across Screens: Effectv’s Pooja Midha
3 Dec 2024
Addressable Advertising Adoption Accelerates in Upfront Buys: Comcast’s Allen
3 Dec 2024
Driving Performance on Connected TV: Google’s Matt McDonald
3 Dec 2024
First-Party CTV Data Help to Enrich Audience Measurement: Nielsen’s Alison Gensheimer
26 Nov 2024
Mediaocean’s $500 Million Deal for Innovid Sets Stage for More CTV Ad Growth: Innovid’s Zvika Netter
26 Nov 2024
T-Mobile Leverages First-Party Data for Personalized Ad Experiences: Di Muccio
25 Nov 2024
Why Ad Servers Matter: Mediaocean’s Bill Wise on the $500 Million Innovid Acquisition
25 Nov 2024
Live Sports Offer Key Cultural Moments for Brands: OMD’s Kelly Metz
24 Nov 2024
Streaming Advertising Has a ‘Consistency Challenge’ for Audience Targeting: OpenAP’s Levy
24 Nov 2024
Collaboration Key to Advancing TV Measurement in Europe and U.S.: CIMM’s Watts
21 Nov 2024
AI Helps Brands to Measure Inclusivity of Advertising: Alltold’s Morgan Gregory
11 Nov 2024
Retail Media Boom Drives Push for Improved Standards, Accountability: OMD’s Ben Hovaness
10 Nov 2024
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