Measurement

Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness
27 Dec 2022
Software Can Sooth Complexity In Modern TV Ads: Realytics
27 Dec 2022
The Joys Of TV Complexity: CBS’ Subramanyam
27 Dec 2022
TV Measurement Has Advanced ‘Light Years’ as Data Grow: Tatari’s Philip Inghelbrecht
22 Dec 2022
RTL AdAlliance Rolling Up ‘Total Video’ Services
21 Dec 2022
How Reading Viewers’ Faces Can ‘Calibrate’ TV Measurement Data
21 Dec 2022
Cross-Platform Media Metrics Should Avoid Undercounting Hispanics: TelevisaUnivision’s Dan Aversano
21 Dec 2022
Channel 4 Aims To Prove Off-Platform Works By Measuring New YouTube Footprint
20 Dec 2022
Next TV Upfront Will Bring More Measurement Choices: DatafuelX’s Howard Shimmel
20 Dec 2022
Measuring People’s Attention to Ads Offers Mid-Funnel Insights: OMD’s Chrissie Hanson
19 Dec 2022
CTV Combines High-Quality Content With Performance Insights: Index Exchange’s Alex Gardner
19 Dec 2022
Leadership Meeting Sets Tone for Year in Media and Marketing: IAB’s David Cohen
16 Dec 2022
Do The JIC: TV4 Media’s Häger Presents Sweden’s Model For Media Measurement
15 Dec 2022
Audience Metrics Must Be Comparable Across Platforms: Nielsen’s Deirdre Thomas
15 Dec 2022
Truthset’s McKinley Assembles Billions Of Datapoints In The Quest For Quality
14 Dec 2022
Attention Metrics Highlight Need for Real Human Data: OMD’s Chrissie Hanson
12 Dec 2022
People’s Viewing Habits Broaden Ideas About Television: Essence’s Julie Berger
8 Dec 2022
All In ONE: Nielsen Commits To Count Without Bias, Using Data And Panels
2 Dec 2022
Recession Will Drive Measurable, Addressable Growth: LiveRamp’s Clinger
30 Nov 2022
Advertisers Are Pushing for Results from Advanced TV: Simulmedia’s Dave Morgan
30 Nov 2022