Measurement

Power of Audience Identifiers, First-Party Data Will Show at Beet Retreat Santa Monica 2024
7 Nov 2024
AI Drives 4X Return on Ad Spend: DoubleVerify’s Smith
6 Nov 2024
Creators in Focus at Upcoming Beet Retreat Santa Monica 2024
4 Nov 2024
Transparency and Targeting Driving CTV Evolution: OpenX’s Sattel
3 Nov 2024
A+E’s Montenes: Following Consumers’ Content Journey is What Matters Most
1 Nov 2024
Retail Media Transforms National Ad Campaigns: GroupM’s Lauren Lavin
30 Oct 2024
GM’s Reed Aims to Curb Ad Frequency With ANA’s Cross-Media Measurement Tool
29 Oct 2024
CTV’s Audience Grows Alongside Profusion of Channels: Samsung Ads’ Justin Evans
29 Oct 2024
Connected Devices Let Brands Reach Target Audiences in Multiple Contexts: Carat CEO Mike Law
28 Oct 2024
Kroger’s Cara Pratt: Retail Media Addressability Boosts Ad Effectiveness
28 Oct 2024
ANA’s Aquila Powering Up For Cross-Screen Measurement With Kantar Panel
24 Oct 2024
Commerce Media Delivers a Point-of-Purchase Experience: Koddi’s Harsh Jiandani
23 Oct 2024
Retail Media’s Unique Data Fuels Full-Funnel CTV Campaigns: DoubleVerify’s Smith
22 Oct 2024
TransUnion’s Danaher: More Actionable Data For TV Buyers Than They Realize
20 Oct 2024
TikTok Exec: Advertisers Relying on Last Click are ‘Leaving a Lot of Money on the Table’
13 Oct 2024
Advanced Metrics Are Critical for Ad-Supported Premium Content: Mobian’s Jonah Goodhart
6 Oct 2024
Think Different About Retail Media: Spark Foundry’s Giacosa
2 Oct 2024
Horizon Sees Increased Flexibility, Programmatic Acceleration in Upfronts
18 Sep 2024
Data Collaboration Evolving Beyond Clean Rooms to Power Digital Ecosystem: LiveRamp’s Stanichev
16 Sep 2024
Addressable TV Offers Scale and Impact for Advertisers: Effectv’s Midha
15 Sep 2024
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