Measurement

Playlists & Series

Channel 4 Aims To Prove Off-Platform Works By Measuring New YouTube Footprint
20 Dec 2022
Measuring People’s Attention to Ads Offers Mid-Funnel Insights: OMD’s Chrissie Hanson
19 Dec 2022
CTV Combines High-Quality Content With Performance Insights: Index Exchange’s Alex Gardner
19 Dec 2022
Leadership Meeting Sets Tone for Year in Media and Marketing: IAB’s David Cohen
16 Dec 2022
Do The JIC: TV4 Media’s Häger Presents Sweden’s Model For Media Measurement
15 Dec 2022
Audience Metrics Must Be Comparable Across Platforms: Nielsen’s Deirdre Thomas
15 Dec 2022
Truthset’s McKinley Assembles Billions Of Datapoints In The Quest For Quality
14 Dec 2022
Attention Metrics Highlight Need for Real Human Data: OMD’s Chrissie Hanson
12 Dec 2022
People’s Viewing Habits Broaden Ideas About Television: Essence’s Julie Berger
8 Dec 2022
All In ONE: Nielsen Commits To Count Without Bias, Using Data And Panels
2 Dec 2022
Recession Will Drive Measurable, Addressable Growth: LiveRamp’s Clinger
30 Nov 2022
Data Clean Rooms Support Better TV Audience Targeting: DISH Media’s Kemal Bokhari
30 Nov 2022
New Currencies Are Old News: Comscore’s Carol Hinnant
29 Nov 2022
Conquering Europe In A Strategic Storm: RTL AdAlliance’s Coruble
23 Nov 2022
Too Much Targeting? How Programmatic Works On TV: MiQ’s Rondon
17 Nov 2022
Telltale Signals Help to Detect CTV Ad Fraud : HUMAN’s Kristine Lopez
17 Nov 2022
Inclusion, Courage & Growth: Nielsen’s Atai On Measuring Values By Action
16 Nov 2022
How Attention Peaks Are Activated: Finecast’s Lewis
15 Nov 2022
Warner Bros. Discovery Preps New Multi-Screen Measurement Tests
14 Nov 2022
Leaders at Nielsen, Ampersand, The Trade Desk, T-Mobile Advertising Solutions, MiQ and PubMatic Gather for the Beet Retreat
8 Nov 2022
There's more to discover.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.