Measurement

Consumer Insights Come From Data and Content: Spark Foundry’s Lisa Giacosa
23 Feb 2023
Media Currency Tests Are Shaping View on Upfronts: GroupM’s Bharad Ramesh
23 Feb 2023
Audience Drives Media Plans for Streaming: Mediahub’s Sean Corcoran
22 Feb 2023
Clean Rooms Need Connection: LiveRamp’s Clinger
21 Feb 2023
Infillion’s Baker Sees ‘Attention’ Key To Measuring Consumer-First Ad Experiences
20 Feb 2023
This Time, It’s Different: Paramount Excited To Take Alt Currencies Beyond Ads
16 Feb 2023
Simulmedia’s Morgan On 2023 Macro Media Shifts
13 Feb 2023
Measurement, Climate and Privacy Are Key Themes for Brands: IAB’s Sheryl Goldstein
9 Feb 2023
Identity, Context, Attention Support Healthy Media Market: dentsu’s Doug Rozen
8 Feb 2023
Paramount Sharing Operational Blueprint with Publishers and Agencies to Help Industry Accelerate Transition to New Currencies
7 Feb 2023
Tatari’s Schonfeld Wants To Unlock Programmatic TV’s ‘Black Box’
7 Feb 2023
TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes
6 Feb 2023
Clean Rooms Will Power Collaborative TV Ad Reporting: DISH Media’s Bokhari
2 Feb 2023
Measuring Cross-Media: Nielsen ONE Aims To Solve The Unsolved
1 Feb 2023
Measurement Standards Will Help to Future-Proof TV Advertising: WBD’s Andrea Zapata
1 Feb 2023
Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman
31 Jan 2023
Audience Measurement Highlights TV’s Mid-Funnel Benefits: DIRECTV’s Jason Brum
31 Jan 2023
Ad Intelligence Is Crucial As Media Outlets Multiply: Vivvix CEO Andrew Feigenson
30 Jan 2023
Next-Generation TV Viewership Metrics Are in Their Infancy: Comcast’s Carmela Fournier
30 Jan 2023
Hershey’s Rinaldi Is Sweet On Clean Rooms For Attribution Insights
30 Jan 2023