Measurement

Playlists & Series

This Time, It’s Different: Paramount Excited To Take Alt Currencies Beyond Ads
16 Feb 2023
Measurement, Climate and Privacy Are Key Themes for Brands: IAB’s Sheryl Goldstein
9 Feb 2023
Paramount Sharing Operational Blueprint with Publishers and Agencies to Help Industry Accelerate Transition to New Currencies
7 Feb 2023
Tatari’s Schonfeld Wants To Unlock Programmatic TV’s ‘Black Box’
7 Feb 2023
TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes
6 Feb 2023
Data Clean Rooms Take Significant Investment, But Offer Huge Potential: IAB’s Pam Zucker
2 Feb 2023
Clean Rooms Will Power Collaborative TV Ad Reporting: DISH Media’s Bokhari
2 Feb 2023
Measuring Cross-Media: Nielsen ONE Aims To Solve The Unsolved
1 Feb 2023
Measurement Standards Will Help to Future-Proof TV Advertising: WBD’s Andrea Zapata
1 Feb 2023
Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman
31 Jan 2023
Audience Measurement Highlights TV’s Mid-Funnel Benefits: DIRECTV’s Jason Brum
31 Jan 2023
‘A Different Lens’: Experian’s Hlavacek Relishes The World Beyond Cookies
30 Jan 2023
Next-Generation TV Viewership Metrics Are in Their Infancy: Comcast’s Carmela Fournier
30 Jan 2023
Hershey’s Rinaldi Is Sweet On Clean Rooms For Attribution Insights
30 Jan 2023
Economic Uncertainty Drives Innovation in Advertising: IAB’s Eric John
30 Jan 2023
Advertisers Need Cross-Platform Currency for Outcomes: Publicis’s Shelby Saville
27 Jan 2023
Disney Advertising Teams With EDO on Measuring Ad Outcomes: EDO’s Kevin Krim
26 Jan 2023
2023 Will Bring More Tests of Media Measurement: Camelot’s Sam Bloom
25 Jan 2023
Deals with MiQ, TCL Are Key Milestones in Platform Development: Samba TV’s Ashwin Navin
24 Jan 2023
First-Party Data Help to Sharpen Ad Campaigns: L’Oreal’s Shenan Reed
23 Jan 2023