Measurement

Playlists & Series

Integral Ad Science To Attack Zombie TVs After Dark, GM Lenane Says

19 Nov 2025

Beet Retreat Explores Pain Points Of Cross-Platform Measurement w/ Google, Charter, Adobe, Comcast

19 Nov 2025

Trump’s Campaign Success Has Lessons For Marketers, comScore’s Livek

19 Nov 2025

Furious Corp.’s Swartz To Media Sellers: Do The Math With Ease, Regardless Of Currency

19 Nov 2025

Addressable Advertising Is ‘True Attribution,’ Says MODI Media’s Bologna

19 Nov 2025

Mindshare’s Zohrer Seeks Silver Bullet For Unified Measurement

19 Nov 2025

Census-Level TV Data Begins To Go Global: Kantar’s Swadley

19 Nov 2025

GroupM’s Gotlieb: Census-Level Data Needed To ‘Join The Dots’ Between TV, Digital

19 Nov 2025

Premium Video’s Evolving Value According to FreeWheel, Integral Ad Science & Mediaocean

19 Nov 2025

On Addressable TV Execs’ Wishlist: Standards And Scale

19 Nov 2025

Three Trends In Addressable’s 2×2 Roadmap, Acxiom’s Schmitt Sees

19 Nov 2025

comScore’s Fulgoni On Internet-Connected Devices And The Future of Media Research

19 Nov 2025

Turner’s Strober Explains Advanced Linear TV Audience Targeting

19 Nov 2025

CES Sessions: 605, NBCU, Turner And Omnicom Explore MVPD Data Sharing

19 Nov 2025

CES Sessions: 605, NBCUniversal, Omnicom And Turner Discuss Dynamic Creative Optimization

19 Nov 2025

How Experian Helped Toyota Track Drivers, From TV To Showroom

19 Nov 2025

Data No Longer In The Rear-View Mirror: Cadent’s Mitchko

19 Nov 2025

More Uniform Standards Would Advance One-To-One Targeting: VM1’s Shlachter

19 Nov 2025

Facebook Instant Articles ‘A Win Financially’ For The Washington Post: CRO Hartman

19 Nov 2025

News Corp.’s Guenther On Infrastructure Flexibility, Fake News And Viewability

19 Nov 2025

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