Measurement

Lean In, Partner Up: Innovid’s Netter Wants Publishers to Follow Disney’s Lead
14 Jan 2025
CTV’s Premium Content Helps to Showcase Brands: Roku’s Jason Schifrien
14 Jan 2025
ITV Revs Up Ad Innovation Engine With Retail Media and Lead-Gen Ads: Jayesh Rajdev
13 Jan 2025
Brits Still Love Live TV, Says Kinesso’s Odeneye
12 Jan 2025
Brands Unhappy With Current State of Media Measurement: ISBA’s Smith
7 Jan 2025
FreeWheel’s Mark McKee: CTV Can Democratize Ads For Smaller Businesses
7 Jan 2025
Streaming Needs More Standards, Live Events Are Next Frontier: Index Exchange’s Gardner
6 Jan 2025
CES’s Growing Retail Media Presence Points to Innovation: Spark Foundry’s April Carlisle
6 Jan 2025
CTV Interaction With Viewers Is Poised for Growth: Moloco’s Jake Richardson
3 Jan 2025
Context Is ‘Supercharged’ by AI: Seedtag’s Eisenstein
1 Jan 2025
Reaching For The Attention Metric’s Next Level: Karen Nelson-Field
30 Dec 2024
Silo Measurement Isn’t Viable for Fragmented Media: Comscore’s Paul Goode
27 Dec 2024
AdAlliance CEO Calls for ‘Radical Collaboration’ in European TV
22 Dec 2024
Toward ‘Ultra-Premium’: NBCU Research Spotlights Viewer & Buyer Attitudes to Modern TV
18 Dec 2024
Sneakers & Sports: PMX Lift’s Serina Spencer Heads Into 2025 With CES, Audiences In Mind
18 Dec 2024
Sky Media Enters 2025 With Sport, Smarts & Science
17 Dec 2024
Addressable Advertising Needs Reliable Data to Deliver Results: Blockgraph’s Jason Manningham
16 Dec 2024
TV Is Everywhere and Data-Enriched: Paramount’s Scoles
16 Dec 2024
Omnichannel Lets Brands Reach Customers Amid Fragmentation: T-Mobile’s Zapata
15 Dec 2024
CTV’s Growth Will Pivot on Audience Data, Viewer Experiences: Mindshare’s Denise Ocasio
11 Dec 2024
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