Measurement

Playlists & Series

Experian’s Danaher Wants To Get Beyond Addressable’s Early Adopters
Experian’s Danaher Wants To Get Beyond Addressable’s Early Adopters
19 Nov 2025
Expense, Difficulty Are Misconceptions About Addressable TV: Experian’s Danaher
Expense, Difficulty Are Misconceptions About Addressable TV: Experian’s Danaher
19 Nov 2025
DISH Building Out Sling Measurement System In Prelude To Combined Inventory
DISH Building Out Sling Measurement System In Prelude To Combined Inventory
19 Nov 2025
Facing ‘Consumption Fragmentation,’ TV And Video Providers Embrace Converged Data Solutions: Videology’s Ferber
Facing ‘Consumption Fragmentation,’ TV And Video Providers Embrace Converged Data Solutions: Videology’s Ferber
19 Nov 2025
GroupM’s Montgomery: Apply U.S. Learnings On Digital Advertising Fraud, Viewability To The Rest Of The World
GroupM’s Montgomery: Apply U.S. Learnings On Digital Advertising Fraud, Viewability To The Rest Of The World
19 Nov 2025
Marriage Of comScore And Rentrak Yielding Beta Data For Client Insights
Marriage Of comScore And Rentrak Yielding Beta Data For Client Insights
19 Nov 2025
As Brand Excitement Builds, Augmented/Virtual Reality A Hot Topic At DMEXCO 2016: IAB’s Bager
As Brand Excitement Builds, Augmented/Virtual Reality A Hot Topic At DMEXCO 2016: IAB’s Bager
19 Nov 2025
Without Household-Level Data, ‘Average’ Frequency For Political Campaigns Can Be Scary: comScore’s Davidsen
Without Household-Level Data, ‘Average’ Frequency For Political Campaigns Can Be Scary: comScore’s Davidsen
19 Nov 2025
Half Of Ads Are Mistargeted: Facebook Atlas’ Webb
Half Of Ads Are Mistargeted: Facebook Atlas’ Webb
19 Nov 2025
Blame Attribution Analytics, Not Television: Durrios Of Neustar MarketShare
Blame Attribution Analytics, Not Television: Durrios Of Neustar MarketShare
19 Nov 2025
Time-Based Digital Ad Currency Dependent Upon Quality Content: Carat’s Ray
Time-Based Digital Ad Currency Dependent Upon Quality Content: Carat’s Ray
19 Nov 2025
Don’t Vacate The Top Of The Funnel, Nielsen’s Solomon Tells Marketers
Don’t Vacate The Top Of The Funnel, Nielsen’s Solomon Tells Marketers
19 Nov 2025
Addressable TV ‘Perfect Entry Point’ To Media Mix Modeling: Experian’s Stocki
Addressable TV ‘Perfect Entry Point’ To Media Mix Modeling: Experian’s Stocki
19 Nov 2025
OMD’s de Nardis: Facebook Metric Misstep Highlights Need For Third-Party Measurement
OMD’s de Nardis: Facebook Metric Misstep Highlights Need For Third-Party Measurement
19 Nov 2025
P&G’s Pritchard On The Importance Of Advertising And ‘The Great Idea’
P&G’s Pritchard On The Importance Of Advertising And ‘The Great Idea’
19 Nov 2025
Rovi And TiVo Union Closes The Loop On Audience Targeting, Inventory Management
Rovi And TiVo Union Closes The Loop On Audience Targeting, Inventory Management
19 Nov 2025
Next Wave Of Advanced TV: Cross-Company Standardized Targets, Says Viacom’s Rush
Next Wave Of Advanced TV: Cross-Company Standardized Targets, Says Viacom’s Rush
19 Nov 2025
Marginal Return On Ad Spend ‘New Beast’ For CMO’s, Says Neustar’s Nichols
Marginal Return On Ad Spend ‘New Beast’ For CMO’s, Says Neustar’s Nichols
19 Nov 2025
FreeWheel Council: Frequency, Customization, Diverse Creative Key To Premium Video Ads
FreeWheel Council: Frequency, Customization, Diverse Creative Key To Premium Video Ads
19 Nov 2025
Dolan-Backed 605 Eyes National TV Programmers With Analytics Solutions
Dolan-Backed 605 Eyes National TV Programmers With Analytics Solutions
19 Nov 2025
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