Measurement

Horizon Media’s McElhinney On The New Dawn Of Data In The Agency
28 Mar 2023
Havas Launching Attention Metric In Time For Upfronts
27 Mar 2023
Incrementality Drives Uber’s Advertising Journey
27 Mar 2023
Agencies Should Join In To Redefine Measurement: Samba TV’s Magel
27 Mar 2023
Alt Currencies Will Have Bigger Role in Upfront Sales: Paramount’s Colleen Fahey Rush
22 Mar 2023
Steuer’s Plea: ‘Collaborative Counting’ To Underpin TV
21 Mar 2023
Warner Bros. Discovery Amps Up Upfronts With VideoAmp, Comscore
20 Mar 2023
Measuring Attention Shows Value of Advertising: dentsu’s Celeste Castle
20 Mar 2023
Linear TV, Streaming Video Work Together to Reach Consumers: CBS’s Radha Subramanyam
14 Mar 2023
Brands Want More Transparency in Automated TV Ad Buying: OMD’s Georgina Thomson Chats With Joanna O’Connell
14 Mar 2023
Data Clean Rooms Enable Privacy-Compliant Audience Targeting: TelevisaUnivision’s Brian Lin
14 Mar 2023
How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin
13 Mar 2023
True Ad Outcomes Are Measured With Sales: Affinity’s Damian Garbaccio
9 Mar 2023
Sharing Our Learnings About Currencies Helps TV Ad Market: Paramount’s Michele Stone
6 Mar 2023
Focus On The Fat Tail: Camelot CEO Bloom On Why Scale Matters
1 Mar 2023
Ad Transparency Faces Hurdles in Programmatic Market: Fox’s Abbie Reichner
28 Feb 2023
3A’s of Television Advertising Are Attention, Addressability and Automation: Paramount’s Julian Zilberbrand
27 Feb 2023
The Multi-Currency World Is Really Here: Mediahub’s Piner
27 Feb 2023
Brands Deserve Bigger Role in Currency Debate: VideoAmp’s Michael Parkes
23 Feb 2023
Cross-Platform Measurement Is Key Priority as Local Ads Drive Outcomes: Madhive’s Kristin Wnuk
23 Feb 2023