Measurement

Playlists & Series

Addressable Advertising Offers Full-Funnel Reach on TV: WBD’s Steve Silvestri
23 Mar 2023
Alt Currencies Will Have Bigger Role in Upfront Sales: Paramount’s Colleen Fahey Rush
22 Mar 2023
Frequency-Capping of Ads Is Key Milestone: FreeWheel’s Alex Strickland
22 Mar 2023
Steuer’s Plea: ‘Collaborative Counting’ To Underpin TV
21 Mar 2023
Warner Bros. Discovery Amps Up Upfronts With VideoAmp, Comscore
20 Mar 2023
Measuring Attention Shows Value of Advertising: dentsu’s Celeste Castle
20 Mar 2023
Brands Want More Transparency in Automated TV Ad Buying: OMD’s Georgina Thomson Chats With Joanna O’Connell
14 Mar 2023
How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin
13 Mar 2023
IAB Looks to Dispel Lingering Misperceptions About Gaming and Advertising
12 Mar 2023
True Ad Outcomes Are Measured With Sales: Affinity’s Damian Garbaccio
9 Mar 2023
Media JIC Must Be Inclusive of Diverse TV Audiences: TelevisaUnivision’s Daniel Aversano
8 Mar 2023
Clean Rooms’ Second Wave: Easier Onboarding & Cross-Room Orchestration
7 Mar 2023
Dentsu Media, GroupM, Horizon Media, IPG Mediabrands, Omnicom Media Group, Publicis Media, RPA join JIC to Help Set Standards for Premium Cross-Platform Video Ad Currencies
6 Mar 2023
Sharing Our Learnings About Currencies Helps TV Ad Market: Paramount’s Michele Stone
6 Mar 2023
Ad Transparency Faces Hurdles in Programmatic Market: Fox’s Abbie Reichner
28 Feb 2023
3A’s of Television Advertising Are Attention, Addressability and Automation: Paramount’s Julian Zilberbrand
27 Feb 2023
The Multi-Currency World Is Really Here: Mediahub’s Piner
27 Feb 2023
Brands Deserve Bigger Role in Currency Debate: VideoAmp’s Michael Parkes
23 Feb 2023
Cross-Platform Measurement Is Key Priority as Local Ads Drive Outcomes: Madhive’s Kristin Wnuk
23 Feb 2023
Media Currency Tests Are Shaping View on Upfronts: GroupM’s Bharad Ramesh
23 Feb 2023