Measurement

Measuring TV Outcomes Makes for ‘Fair Contest’ With Digital: ITV’s Modha
30 Jan 2025
New IAB Research: Consumers Support Ads for Free Content, But Want Simpler Laws
29 Jan 2025
CTV Reaches Ubiquity as Smaller Advertisers Tune In: LG Ad Solutions’ McMahon
29 Jan 2025
Roku’s Charlie Goodman on Data, AI and the Rise of Live Sports in CTV Advertising
28 Jan 2025
Consumer Insights Grow More Valuable Amid CTV’s Fragmentation: Merkle’s Pete Stein
28 Jan 2025
Brands Rethink Tech Investments Amid AI’s Growth: Havas’ Sarah Ivey
28 Jan 2025
Roku Opening Up to Data Partnerships: VP Sarah Harms
27 Jan 2025
Simplify and Make Direct Connections: FreeWheel’s McKee has a Prescription for Streaming TV
27 Jan 2025
Xumo Aims to Simplify Streaming and Boost Advertiser Outcomes
26 Jan 2025
Commerce Media Is Pivoting to TV-Like Brand Advertising: OMD’s George Manas
21 Jan 2025
Attention Metrics Help Advertisers Pick Better Media: Havas’ Waite
21 Jan 2025
Open Web Benefits Brands With Diverse Media, Marketing Partners: OMD’s Chrissie Hanson
21 Jan 2025
WBD’s Steinhauser: Data Aggregation Enables Fluid Cross-Platform Audience Buying
20 Jan 2025
Disney’s Barnes Sees Programmatic Dominating Advertising
20 Jan 2025
CTV’s Upgrades in Audience Metrics Will Drive More Ad Spending: TelevisaUnivision’s Dan Aversano
20 Jan 2025
Outbrain CEO: Teads Acquisition Opens Huge-Scale Opportunity for Open Internet Advertising
19 Jan 2025
Paramount’s Belmont Wants to See TV Measurement, Transparency
18 Jan 2025
Campaign Outcomes Supersede Other Media Metrics: OMD’s Kelly Metz
15 Jan 2025
Female Quotient’s Shelley Zalis on Ad Representation Index’s First Findings
15 Jan 2025
Emergent Tech Boosts Full-Funnel Marketing on Open Web OMD’s Ben Hovaness
15 Jan 2025
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