Measurement

TV’s Role as Performance Medium Is Rapidly Evolving: Mindshare’s Dominick Pace
2 Mar 2025
Brands Need Creators to Reach Audiences That Reject Mainstream Media: Dentsu’s Whitney Fishman
22 Feb 2025
Mindset Graph Helps Brands Reach CTV Audiences at Key Moments: GumGum’s Phil Schraeder
22 Feb 2025
Creators Offer Deeper Audience Connections than Influencers: Spotter’s Vineet Pathak
19 Feb 2025
OMD’s Irving: Tech Partners Streamline Cross-Platform Execution
19 Feb 2025
Converged TV Demands Holistic Video Advertising Strategy: Mediahub’s Michael Piner
18 Feb 2025
A Pact to Act: TransUnion’s Julie Clark Looks Forward to Beet Retreat San Juan 2025
17 Feb 2025
Retail Media Networks Need to Activate Data at Scale, Says Index Exchange Exec
17 Feb 2025
Albertsons Bullish on CTV for Full-Funnel Effectiveness
12 Feb 2025
Measurement Transparency Helps to Track Ad Outcomes: Home Depot’s Zachary Darkow
12 Feb 2025
Wurl’s Crofut: Context Is the Key to Unlock CTV Ads in 2025
12 Feb 2025
Albertsons Media Collective’s Liz Roche: Personalized, Scalable CTV Key to Performance
11 Feb 2025
AI Helps Publishers Provide Contextual Signals to Brands: EXTE’s Mat Doherty
10 Feb 2025
Mediabrands’ Bosetti: Holistic Measurement Essential for Converged TV Success
6 Feb 2025
Teads’ Secret Aims to Level the Playing Field for the Open Internet
6 Feb 2025
IAB: New US Administration Will Be ‘Very Positive’ For Digital Media
5 Feb 2025
Marketers Struggle With Martech Fragmentation, Research Shows: TransUnion’s Julie Clark
4 Feb 2025
AI Can Help TV Emulate Mobile, Social Ad Success: Tubi’s Fitch
3 Feb 2025
Collaboration with Amazon Broadens Local TV Audiences: Spectrum Reach’s Rob Klippel
3 Feb 2025
Scale and Usability to Fuel Retail Media’s Growth: Criteo’s Gleason
30 Jan 2025
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