Measurement

Playlists & Series

InnovidXP To Provide ‘Always-On’ Measurement Of Disney Ad Outcomes
4 May 2023
Disparate Audience Metrics Challenge Media Companies: Estrella’s Christina Chung
3 May 2023
Demystifying Digital Is Key Step Local TV Ad Sales: Allen Media’s Michael Spiesman
1 May 2023
Collaboration Is Key to Advancing TV Ad Ecosystem: 605’s Sam Abiad
26 Apr 2023
Comscore Taps Purchase Data To Help Measure Ad Impact
26 Apr 2023
Beyond CPG: datafuelX’s Shimmel Sees Purchase Data Spread In Media
25 Apr 2023
Purchase Data Are at Core of Outcome-Based Marketing: Affinity Solutions’ Damian Garbaccio
24 Apr 2023
Retail Media Networks Should Not Mark Their Own Homework: GfK’s Bhaumik
20 Apr 2023
Identity Resolution Is Bedrock Part of Cross-Platform Audience Measurement: VideoAmp’s Josh Chasin
20 Apr 2023
How Google Is Supporting Retail Media
19 Apr 2023
Data Help to Drive Creativity, Not Stifle It: Spark Foundry’s Lisa Giacosa
18 Apr 2023
Retail Media Networks Are Gaining More Sophisticated Data Tools: Reprise Digital’s Margaritis
12 Apr 2023
Measurement Is Key to Retail Media Growth: Publicis’s Allysun Lundy
10 Apr 2023
CBS’ Subramanyam: Thinking About Scale and Addressability Together
6 Apr 2023
Newer Ways of Measuring TV Audiences Showcase Data: Dentsu’s Celeste Castle
4 Apr 2023
Retail Media Networks Are Poised to Grow with Upgraded Metrics, Data Tools: Joanna O’Connell
30 Mar 2023
‘Meaningful’ Technology Is Core of Our Agency Model: Havas’s Mike Bregman
28 Mar 2023
Havas Launching Attention Metric In Time For Upfronts
27 Mar 2023
Agencies Should Join In To Redefine Measurement: Samba TV’s Magel
27 Mar 2023
Paramount’s Travis Scoles: TV Needs to Embrace Complexity While Breaking Down Silos
23 Mar 2023