Measurement

Demystifying Digital Is Key Step Local TV Ad Sales: Allen Media’s Michael Spiesman
1 May 2023
Rishad Tobaccowala: The Advertising Value Exchange “Sucks” for Consumers
27 Apr 2023
Collaboration Is Key to Advancing TV Ad Ecosystem: 605’s Sam Abiad
26 Apr 2023
Comscore Taps Purchase Data To Help Measure Ad Impact
26 Apr 2023
Beyond CPG: datafuelX’s Shimmel Sees Purchase Data Spread In Media
25 Apr 2023
Purchase Data Are at Core of Outcome-Based Marketing: Affinity Solutions’ Damian Garbaccio
24 Apr 2023
Retail Media Networks Should Not Mark Their Own Homework: GfK’s Bhaumik
20 Apr 2023
Identity Resolution Is Bedrock Part of Cross-Platform Audience Measurement: VideoAmp’s Josh Chasin
20 Apr 2023
Kroger Precision Marketing Aims To Help Disney Deliver For CPGs
19 Apr 2023
How Google Is Supporting Retail Media
19 Apr 2023
Data Help to Drive Creativity, Not Stifle It: Spark Foundry’s Lisa Giacosa
18 Apr 2023
Affinity Solutions CEO: How Purchase Data Can Fuel The Media Ecosystem
18 Apr 2023
Retail Media Is Going Omni-Channel: Criteo’s Gleason
18 Apr 2023
‘Stores Are the Next Major Media Channel’: Insider Intelligence’s Andrew Lipsman
12 Apr 2023
Retail Media Networks Are Gaining More Sophisticated Data Tools: Reprise Digital’s Margaritis
12 Apr 2023
Measurement Is Key to Retail Media Growth: Publicis’s Allysun Lundy
10 Apr 2023
Newer Ways of Measuring TV Audiences Showcase Data: Dentsu’s Celeste Castle
4 Apr 2023
Retail Media Networks Are Poised to Grow with Upgraded Metrics, Data Tools: Joanna O’Connell
30 Mar 2023
IRIS.TV’s Garthwaite Re-Imagines Transparency For Streaming TV
29 Mar 2023
‘Meaningful’ Technology Is Core of Our Agency Model: Havas’s Mike Bregman
28 Mar 2023