Measurement

Playlists & Series

Magna Global’s Cohen On The ‘Big Bad Digital Bear’ And Multi-Source Data

19 Nov 2025

TiVo Research: The “Switzerland” Of TV Viewing Intelligence

19 Nov 2025

MediaLink’s Spiegel: TV Ad Loads Can Go Down But Not Necessarily Prices

19 Nov 2025

Turner’s Speciale: Clients On Board With Shift To C7 Television Ratings

19 Nov 2025

ESPN’s Singer: Not Sure Anyone’s Comfortable With Cross-Platform Measurement

19 Nov 2025

Attribution Will Make Addressable TV ROI Clear: comScore’s Wilson

19 Nov 2025

Turner’s Shimmel: Forget Single Currency, Let’s Measure ‘All The Pieces’ Right

19 Nov 2025

Clients And Tech Late To Measurement Necessity: Bough, Yaccarino, Jankowski, Ackerman, Ray

19 Nov 2025

Pivotal’s Wieser Expects More Dialogue And Scrutiny Regarding Agency ‘Kickbacks’

19 Nov 2025

Nielsen Studies Show Co-Viewing On Roku Devices Similar To Linear TV

19 Nov 2025

Nielsen’s Rao On Engagement: It’s Part Of Everyone’s ‘Mousetrap’

19 Nov 2025

Nielsen: DVR, Streaming Video Adoption Each At Fifty Percent Of Households

19 Nov 2025

MAGNA GLOBAL’s Hughes: Average Audience Metric Depends On Time Frame

19 Nov 2025

Nielsen Marketing Cloud: Think Owned & Integrated, Says EVP Garbaccio

19 Nov 2025

Nielsen Total Audience: Where Census And Panel Measurement Converge

19 Nov 2025

Carat Panel: TV Industry Must Force Measurement Evolution, Says NBCU’s Yaccarino

19 Nov 2025

Simulmedia + Neustar: Linear TV Reach, Digital Performance And Targeting

19 Nov 2025

DISH: Infrastructure, Not Inventory, Holding Back Greater Addressable TV Scale

19 Nov 2025

Experian Looking To ‘Unite The Nations’ In Cross-Channel Targeting, Measurement

19 Nov 2025

Agencies Want TV Operators To Stop ‘Hoarding’ Ad Data: GroupM, Publicis & IPG Execs Explain

19 Nov 2025

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