Measurement

Transacting on Attention to Ads Is Coming: NBCU’s Zach Chapman
1 Aug 2023
Operationalizing Attention to Drive Better Outcomes: OMD USA’s Chrissie Hanson
27 Jul 2023
Attention Metrics Help to Evaluate Media Strategy: Mars’s Ron Amram
26 Jul 2023
Marketers Have More Choice in Media Currencies: WBD’s Andrea Zapata
20 Jul 2023
‘The Golden Age of Measurement’: Samba TV’s Vision for Cross-Platform Analytics
19 Jul 2023
AI, Attention Are Among Key Cannes Themes: Teads’ Jeremy Arditi
13 Jul 2023
Close The Loop To Measure Up: LoopMe’s Coffey Says Brands Are Refocusing On Incremenality
12 Jul 2023
Marketers Have Warmed Up to Alternative Ad Currencies: Initiative’s Maureen Bosetti
12 Jul 2023
Attention Metrics, Clean Rooms Are Key Ad Tools: Havas’s Mike Bregman
11 Jul 2023
How Multi-Currency Happens: Comscore’s Gotch On Up-Skilling & Embracing Local Change
6 Jul 2023
Trust Is At The Core Of Data-Driven Strategy: Tripadvisor’s Maguire
29 Jun 2023
Sustainability Is Possible With Ad Industry’s Ingenuity: Ad Net Zero’s John Osborn
29 Jun 2023
Sustainability Isn’t the Enemy of Advertising Strategies: UM’s Martin Bryan
29 Jun 2023
NBCUniversal & Blockgraph Team-Up To Enhance First-Party Data For TV Ads
28 Jun 2023
Data Collaboration Will Move Retail Media Forward: Habu’s Flanagan
28 Jun 2023
Retailers Have Growing Role in Media Mix of Brands: Unilever’s Aaron Sobol
28 Jun 2023
Retail Media Framework Will Drive Ad Growth: Albertsons’ Kristi Argyilan
26 Jun 2023
Attention & Creativity Under The Microscope: Yahoo’s Ordemann
21 Jun 2023
DIRECTV’s Groner: TV Needs Sophisticated Tech to Fix Frequency Problems
9 Jun 2023
Zimmerman’s Herman: Blockchain Promises to Save Brands Money in Multiple Ways
8 Jun 2023