Measurement

Playlists & Series

Video Ad KPIs Are Changing: Innovid’s Chalozin
Video Ad KPIs Are Changing: Innovid’s Chalozin
19 Nov 2025
Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg
Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg
19 Nov 2025
eXelate Will Extend Nielsen Across Europe: MD Bennathan
eXelate Will Extend Nielsen Across Europe: MD Bennathan
19 Nov 2025
Keep Measurement Simple: OMD’s Winkler
Keep Measurement Simple: OMD’s Winkler
19 Nov 2025
Learning To Love, And Solve, Ad Land’s ‘Measurement Crisis’
Learning To Love, And Solve, Ad Land’s ‘Measurement Crisis’
19 Nov 2025
Tivo Research to Share TV Ratings for Free
Tivo Research to Share TV Ratings for Free
19 Nov 2025
Advertisers’ Three Tech Challenges, According To Videology’s Gaskamp
Advertisers’ Three Tech Challenges, According To Videology’s Gaskamp
19 Nov 2025
How Nielsen Helps Networks & Brands Understand Social Viewing
How Nielsen Helps Networks & Brands Understand Social Viewing
19 Nov 2025
How Simulmedia Tracks The ROI Of Linear TV: VP Storan
How Simulmedia Tracks The ROI Of Linear TV: VP Storan
19 Nov 2025
Two Minutes And Beyond: The Addressable Future Of TV Ads
Two Minutes And Beyond: The Addressable Future Of TV Ads
19 Nov 2025
GroupM’s Gotlieb & Cablevision’s Dolan on Audience Measurement Solutions for Addressable TV
GroupM’s Gotlieb & Cablevision’s Dolan on Audience Measurement Solutions for Addressable TV
19 Nov 2025
Popular TV Can Fend Off On-Demand Challenge Cable Execs Say
Popular TV Can Fend Off On-Demand Challenge Cable Execs Say
19 Nov 2025
TV Remains Strong as Multi-Screens Are Changing the Global Shape of Video Ad Consumption, GroupM
TV Remains Strong as Multi-Screens Are Changing the Global Shape of Video Ad Consumption, GroupM
19 Nov 2025
Videology’s Castree on Segmented Market Opportunities
Videology’s Castree on Segmented Market Opportunities
19 Nov 2025
A+E Taps Nielsen and comScore for Cross-Platform Measurement
19 Nov 2025
Kantar, Nielsen Face Off To Upgrade UK TV Measurement
Kantar, Nielsen Face Off To Upgrade UK TV Measurement
19 Nov 2025
RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments
RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments
19 Nov 2025
TubeMogul To Take Cross-Screen Planning Self-Service: Rondon
TubeMogul To Take Cross-Screen Planning Self-Service: Rondon
19 Nov 2025
YuMe’s DSP Joins Stack For Programmatic Boom
YuMe’s DSP Joins Stack For Programmatic Boom
19 Nov 2025
TV Squared Sees Ad Campaign Predictions In Its Future
TV Squared Sees Ad Campaign Predictions In Its Future
19 Nov 2025
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