Measurement

Dentsu’s Schwartzfarb Sees ‘Holistic NewFronts/Upfronts’, Shoppable Video’s Big Moment
14 May 2025
Innovid’s Smith: Actionable Ad Results Needs Independence, Intelligence and Innovation
13 May 2025
From Protection to Performance: DoubleVerify’s Zagorski on Media’s Changing Market
13 May 2025
Dentsu’s Jeff Greenspoon: AI, Deep Learning and the End of the ‘Free Pass’ in Media Performance
12 May 2025
McKinsey’s D’Angelo: Balance Ad Precision with Practicality
6 May 2025
Digitas’ Nadeau: AI Is An Accelerant, Creative Is The Next Frontier
6 May 2025
CMX’s Melissa Gallo on the Future of Retail Media: ‘Tailored Data, Transparent Measurement, Real Performance’
4 May 2025
Life After Upper-Funnel: Mediaocean’s Bill Wise on TV’s Performance-Driven Efficiency Quest
1 May 2025
PayPal’s Mark Grether Unveils Ambitious Offsite Ads Strategy, Touting ‘Transaction Graph’ as Future
30 Apr 2025
Activision Blizzard Media’s Claire Nance: Players Are Cross-Platform — Brands Should Be Too
27 Apr 2025
Women’s Sports Emerging Amongst ‘Greatest Growth Markets’ for Advertisers: Brainlabs’ Anjlee Majmudar
23 Apr 2025
Publicis Media’s Samantha Lim: Brand Safety and Measurement are Key to Gaming Ad Growth
22 Apr 2025
TV’s Transparency Challenge: Is the Black Box Opening?
21 Apr 2025
Content Still Reigns as CTV Signals Evolve: Fubo’s Jennifer Hess
16 Apr 2025
CTV Advertising Faces a Transparency Reckoning, Says Rain’s Director Nyurenberg
14 Apr 2025
CTV Offers Early-Stage Brands Targeted Reach, Premium Environment, Says ŌURA’s Reynolds
14 Apr 2025
Microsoft Advertising’s Jonathan Stringfield: Gaming’s Engagement Creates New Advertising Frontier
10 Apr 2025
Philo’s Turner: Transparent Supply Path Demands Two-Way Street
9 Apr 2025
Plex Takes Aim to Tackle, and Work With, Content’s Discovery Dilemma
7 Apr 2025
EssenceMediacom’s ‘100 Days of AI’ Transforms Marketing from Briefs to Measurement
5 Apr 2025
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