Measurement

iSpot.tv Acquires 605 to Expand Technology & Data Offering for TV Ads
13 Sep 2023
Ideal Media Plan Includes Ad Addressability: GroupM’s Jessica Brown
11 Sep 2023
Audio Creates Highest Level Of Attention: Dentsu’s Lewis
7 Sep 2023
Publishers Are Lighting-Up Measurement Solutions: Innovid’s Panoff
24 Aug 2023
Media Context Has Key Role in People’s Attention to Ads: Fireside Chat with OMD’s Chrissie Hanson and Teads’s Monique Pintarelli
21 Aug 2023
Measuring Max: WBD’s Zapata & LoopMe’s Cukierman On Proving Ad Effectiveness
17 Aug 2023
Transparency Deficit and Cross-Platform Measurement: Advertising’s Twin Challenges
16 Aug 2023
Focus On Function: LiveRamp’s Clinger Cautions Against Becoming Wedded to Clean Rooms
16 Aug 2023
TV Ad Strategies Embrace Cross-Platform Viewing: Paramount’s Travis Scoles
15 Aug 2023
‘We’ve Arrived’: Comscore’s Hinnant Heralds The Multicurrency Transition
9 Aug 2023
Measuring Attention to Ads Has Greater Meaning with Outcomes: Lumen’s Michael Follett
8 Aug 2023
Nielsen ONE’s Measurement Journey & Data Deals
8 Aug 2023
Big Data, New Currencies & Clean Rooms: A Peek Inside OpenAP’s Future
4 Aug 2023
Marketing Mix Analysis Rocked Our Media & Tech Spending: Joe Keating, Hill’s Pet Nutrition
4 Aug 2023
Brands Need To Play & Measure In Immersive Environments: IAB’s Soon
3 Aug 2023
Attention Metrics Are Key Indicators of Ad Campaigns: OMD USA’s Britt Cushing
3 Aug 2023
Commerce Media Unleashes Trillion-Dollar Opportunity for Publishers: Criteo’s Meehan
3 Aug 2023
Every Streaming Platform Reveals Consumer Insights: Disney’s Danielle Brown
2 Aug 2023
CTV’s Future, According To Innovid’s Helmreich: All Digital, More Engaging & Measurement-Centric
2 Aug 2023
Retail Media Networks Must Make Room for Merchandising: UM Worldwide’s Amie Owen
1 Aug 2023