Measurement

Playlists & Series

Mars Measuring-Up On Three Waves Of Data, Says Media Head Amram
21 Sep 2023
Cannes Measuremeht Summit Highlights: Comscore, LoopMe & LiveRamp Execs Want To Let The Data Flow
18 Sep 2023
Nielsen Ups Karthik Rao To CEO Amid ‘Dramatic Change’ For Media Measurement
15 Sep 2023
iSpot.tv Acquires 605 to Expand Technology & Data Offering for TV Ads
13 Sep 2023
Ideal Media Plan Includes Ad Addressability: GroupM’s Jessica Brown
11 Sep 2023
Audio Creates Highest Level Of Attention: Dentsu’s Lewis
7 Sep 2023
Publishers Are Lighting-Up Measurement Solutions: Innovid’s Panoff
24 Aug 2023
Media Context Has Key Role in People’s Attention to Ads: Fireside Chat with OMD’s Chrissie Hanson and Teads’s Monique Pintarelli
21 Aug 2023
Measuring Max: WBD’s Zapata & LoopMe’s Cukierman On Proving Ad Effectiveness
17 Aug 2023
Transparency Deficit and Cross-Platform Measurement: Advertising’s Twin Challenges
16 Aug 2023
‘We’ve Arrived’: Comscore’s Hinnant Heralds The Multicurrency Transition
9 Aug 2023
Measuring Attention to Ads Has Greater Meaning with Outcomes: Lumen’s Michael Follett
8 Aug 2023
Nielsen ONE’s Measurement Journey & Data Deals
8 Aug 2023
Marketing Mix Analysis Rocked Our Media & Tech Spending: Joe Keating, Hill’s Pet Nutrition
4 Aug 2023
Brands Need To Play & Measure In Immersive Environments: IAB’s Soon
3 Aug 2023
Attention Metrics Are Key Indicators of Ad Campaigns: OMD USA’s Britt Cushing
3 Aug 2023
Every Streaming Platform Reveals Consumer Insights: Disney’s Danielle Brown
2 Aug 2023
CTV’s Future, According To Innovid’s Helmreich: All Digital, More Engaging & Measurement-Centric
2 Aug 2023
Retail Media Networks Must Make Room for Merchandising: UM Worldwide’s Amie Owen
1 Aug 2023
Transacting on Attention to Ads Is Coming: NBCU’s Zach Chapman
1 Aug 2023