Measurement

Playlists & Series

Nielsen Relies on eXelate for Programmatic Data
Nielsen Relies on eXelate for Programmatic Data
19 Nov 2025
WPP Acquires Mobile Ad Firm Medialets
WPP Acquires Mobile Ad Firm Medialets
19 Nov 2025
How Bots “Dress Up And Play Golf” To Defraud Advertisers: DoubleVerify CEO
How Bots “Dress Up And Play Golf” To Defraud Advertisers: DoubleVerify CEO
19 Nov 2025
Video Viewing Analytics Drives Ad Buys and Consumer Insights
Video Viewing Analytics Drives Ad Buys and Consumer Insights
19 Nov 2025
Video Ad Trust Is A Mess: Coull CEO Watkins
Video Ad Trust Is A Mess: Coull CEO Watkins
19 Nov 2025
Nielsen, eXelate Will ‘Co-Build Products From Day One’: Zagorski
Nielsen, eXelate Will ‘Co-Build Products From Day One’: Zagorski
19 Nov 2025
comScore Readies Measurement Tool for Connected TV’s
comScore Readies Measurement Tool for Connected TV’s
19 Nov 2025
Tracking From Exposure To Closure Is A Reality: eXelate’s Zagorski
Tracking From Exposure To Closure Is A Reality: eXelate’s Zagorski
19 Nov 2025
Tapad Raises $18 Million to Expand Licensing and Products
Tapad Raises $18 Million to Expand Licensing and Products
19 Nov 2025
Viewability is a Major Topic of 2015: SMG’s Kienast
Viewability is a Major Topic of 2015: SMG’s Kienast
19 Nov 2025
MediaVest’s Terkelsen: We Want to Away from Demos to Audiences
19 Nov 2025
Audience Strategy is Key Attribute of Media Agency Today, Carat’s Doug Ray
Audience Strategy is Key Attribute of Media Agency Today, Carat’s Doug Ray
19 Nov 2025
AdTech Firms Need to Adhere to Attribution Standards, GroupM’s Tilds
AdTech Firms Need to Adhere to Attribution Standards, GroupM’s Tilds
19 Nov 2025
Addressable TV Advertising is Here, Finally, says AT&T’s AdWorks Dunsche
Addressable TV Advertising is Here, Finally, says AT&T’s AdWorks Dunsche
19 Nov 2025
TV Isn’t Dead: Viewership Decline is Due to “Broken” Audience Measurement, GroupM’s Gotlieb
TV Isn’t Dead: Viewership Decline is Due to “Broken” Audience Measurement, GroupM’s Gotlieb
19 Nov 2025
Addressable TV Delivers Big Sales Lift, Scheppach, Bologna
Addressable TV Delivers Big Sales Lift, Scheppach, Bologna
19 Nov 2025
Ad Buyers Need Standardized Viewability Metric: Teads’ Daily
19 Nov 2025
Agencies Now Need to Work Like ‘Data Detectives’: Mindshare’s Olsen
Agencies Now Need to Work Like ‘Data Detectives’: Mindshare’s Olsen
19 Nov 2025
Nielsen Bakes Measurement In To OTT Video Boxes
Nielsen Bakes Measurement In To OTT Video Boxes
19 Nov 2025
Tapad’s O’Loughlin Shows Ad Effect Across Devices
Tapad’s O’Loughlin Shows Ad Effect Across Devices
19 Nov 2025
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