Measurement

Playlists & Series

YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars
YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars
19 Nov 2025
WPP Digital Chief Says No to Fraud: “We Only Want Human Activity”
WPP Digital Chief Says No to Fraud: “We Only Want Human Activity”
19 Nov 2025
Fighting Video Ad Fraud Needs to be an Open Source Solution,TubeMogul’s Brett Wilson
Fighting Video Ad Fraud Needs to be an Open Source Solution,TubeMogul’s Brett Wilson
19 Nov 2025
Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud
Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud
19 Nov 2025
Ad Fraud May Harm Programmatic Growth
Ad Fraud May Harm Programmatic Growth
19 Nov 2025
Video Ad Fraud Is Not As Bad As You Think: comScore’s Chasin
19 Nov 2025
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
19 Nov 2025
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
19 Nov 2025
IAB’s Mane On Fraud: Keep Calm And Carry On
IAB’s Mane On Fraud: Keep Calm And Carry On
19 Nov 2025
Online Media Measurement: It’s Not Like Betamax Vs VHS
Online Media Measurement: It’s Not Like Betamax Vs VHS
19 Nov 2025
Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
19 Nov 2025
Online GRP Standard In ‘A Year Or Two’: IAB’s Mane
Online GRP Standard In ‘A Year Or Two’: IAB’s Mane
19 Nov 2025
Digital and Linear TV Ad Workflow Will be Unified, INVISION’s Miller
Digital and Linear TV Ad Workflow Will be Unified, INVISION’s Miller
19 Nov 2025
Mobile Ads Are 20x Harder Than Desktop: Medialets’ Glassberg
Mobile Ads Are 20x Harder Than Desktop: Medialets’ Glassberg
19 Nov 2025
Google’s True View Ads See Boost in View-Through Rates
Google’s True View Ads See Boost in View-Through Rates
19 Nov 2025
Digital Video Faces Viewability & Measurement Hurdles
Digital Video Faces Viewability & Measurement Hurdles
19 Nov 2025
Mobile Ratings Next for Nielsen
Mobile Ratings Next for Nielsen
19 Nov 2025
Total Transparency Can Hinder Ads: Xaxis’ Moore
19 Nov 2025
Data-Driven Advertising & Targeting Spur Online Video Spending, Forrester’s Joyce
Data-Driven Advertising & Targeting Spur Online Video Spending, Forrester’s Joyce
19 Nov 2025
Brightroll + Nielsen Study Ties Mobile Video to Effective TV Ad Campaigns
Brightroll + Nielsen Study Ties Mobile Video to Effective TV Ad Campaigns
19 Nov 2025
« Previous Page
Next Page »
There's more to discover.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.