Measurement

Machine Learning Finds Emotional Moments In TV Ad Inventory: Captify’s Waddington
26 Jan 2024
Adtech Investments Are Reaping Rewards for Marketers: Disney’s Dana McGraw
23 Jan 2024
CTV Must Find Right Balance in Data-Sharing with Marketers: Kinesso’s Jean Fitzpatrick
16 Jan 2024
Local Advertisers Are Getting Data-Savvy: Ampersand’s Herbstman
16 Jan 2024
Cost-Benefit Analysis Unlocks TV Ad Strategies: Yahoo’s Beau Ordemann
15 Jan 2024
Vevo Aims To Help Advertisers Understand Its Enormous Footprint
11 Jan 2024
‘The Effectiveness Equation’: Harnessing the Power of CTV Advertising
8 Jan 2024
Not All JICs Are Equal: Roku’s Chaibi Sees Global Measurement Diversity
28 Dec 2023
Creative Optimization Boosts Attention to Ads: GroupM Nexus’s Nicola Lewis
21 Dec 2023
Streaming Ad Market Needs Greater Transparency: Horizon Media’s Samantha Rose
20 Dec 2023
AI Helps to Gain Insights Into Audience Data: Dentsu’s Brad Stockton
20 Dec 2023
From Chaos To Clarity & Scale: InfoSum’s Wetzel Sees Brands Benefitting From Clean Rooms For TV Ads
19 Dec 2023
Every Second Counts: Why TV Owners Should Measure Ad CPMs Per Second
14 Dec 2023
FreeWheel & VAB Checklist Aims To Smoothe Path To Premium TV Ads
14 Dec 2023
CTV Viewer Metrics Differ From Cookie Tracking on Open Web: EDO’s Kevin Krim
14 Dec 2023
Nielsen Sees Importance Of Co-Viewing Data, Sticks With C3 & C7
11 Dec 2023
Solving Measurement & Satisfying Performance In A World Of Over-Supply: Moloco’s Richardson
7 Dec 2023
Burn The Churn: Adobe’s Tips On Streaming TV Subscriber Retention
5 Dec 2023
Data Underpin Brand-Safety, Ad Viewability Goals: PepsiCo’s Zach Lain
29 Nov 2023
How To Solve Programmatic Ads’ $20 Billion Transparency Problem
6 Nov 2023