Measurement

Playlists & Series

Retail Media Networks Can Shape Path to Purchase: Omnicom’s Jacquelyn Baker
22 Jan 2024
Local Advertisers Are Getting Data-Savvy: Ampersand’s Herbstman
16 Jan 2024
Creative Is The New KPI: XR’s Kinsella On Rebranding & Rebooting
15 Jan 2024
‘The Effectiveness Equation’: Harnessing the Power of CTV Advertising
8 Jan 2024
Transaction Data Takes Measurement Beyond First-Party: Affinity’s Garbaccio
8 Jan 2024
TiVo Launching On TVs & Cars To Capture Audience Data
2 Jan 2024
Not All JICs Are Equal: Roku’s Chaibi Sees Global Measurement Diversity
28 Dec 2023
Dentsu Plans Broadcaster Partnerships, Attention Focus In 2024
27 Dec 2023
TransUnion Offers The Full Stack As Curiosity Drives Demand
27 Dec 2023
Streaming Ad Market Needs Greater Transparency: Horizon Media’s Samantha Rose
20 Dec 2023
Every Second Counts: Why TV Owners Should Measure Ad CPMs Per Second
14 Dec 2023
FreeWheel & VAB Checklist Aims To Smoothe Path To Premium TV Ads
14 Dec 2023
CTV Viewer Metrics Differ From Cookie Tracking on Open Web: EDO’s Kevin Krim
14 Dec 2023
Nielsen Sees Importance Of Co-Viewing Data, Sticks With C3 & C7
11 Dec 2023
Solving Measurement & Satisfying Performance In A World Of Over-Supply: Moloco’s Richardson
7 Dec 2023
Data Underpin Brand-Safety, Ad Viewability Goals: PepsiCo’s Zach Lain
29 Nov 2023
Cleaning Up CTV: OpenX Aims To Make Biddable TV Trustworthy
20 Nov 2023
Dig Into Detail: Experian’s Gilberti Urges Brands To Educate Themselves On CTV Data Journey
9 Nov 2023
Beet Retreat Preview with OpenX’s Geoff Wolinetz: CTV’s Future Is in Programmatic Ads
7 Nov 2023
How To Solve Programmatic Ads’ $20 Billion Transparency Problem
6 Nov 2023