Measurement

Playlists & Series

Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman

19 Nov 2025

Video Ads 3X More Effective Than Display, comScore finds

19 Nov 2025

Facebook Passes YouTube For Desktop Video: comScore’s Fulgoni

19 Nov 2025

Connect The Dots To Pay-By-Outcome Ads: Simulmedia’s Morgan

19 Nov 2025

Nielsen-Adobe Deal on Track for 2015 Digital Ratings

19 Nov 2025

KPI Optimization Critical in Video Campaigns

19 Nov 2025

Cross-Platform Ads Can Boost Reach for Some Demos, YuMe’s Neto

19 Nov 2025

Nielsen To Measure Smart TV’s In 2015: Feigenson

19 Nov 2025

It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni

19 Nov 2025

Simulmedia’s Glantz: We are Measuring Business Outcome from TV Ads

19 Nov 2025

Full Video Ad Viewability, We Will Get There, Google’s Jane Hong

19 Nov 2025

Deduplicate Audiences With Cross-Media Planning: Nielsen’s Hohman

19 Nov 2025

Ad Fraud Is Not As Widespread As You Think: comScore CEO

19 Nov 2025

Simulmedia Shows Purchase Outcomes From TV Ads: Glantz

19 Nov 2025

The Four Components Of Video ROI: Videology’s Castree

19 Nov 2025

Dstillery Leans on Data to Find New Customers

19 Nov 2025

Viewability Is Stepping Stone To TV-Style Online Ad Pricing: MRC

19 Nov 2025

Quantcast Brings Its Data Play To The Table: SVP D’Souza

19 Nov 2025

4As Fights Piracy, Fraudulent Traffic, Nancy Hill

19 Nov 2025

Viewable Ads Are Up By 30%: GroupM’s Montgomery

19 Nov 2025

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