Measurement

Outcomes Are Evolving: Affinity Solutions’ Stephanie Geno
1 Nov 2023
A GPS For Media: Comscore’s Ruthruff Believes In Measurement ‘Triangulation’
1 Nov 2023
‘There’s Momentum Toward Alternative Currencies’: GroupM’s Bharad Ramesh
31 Oct 2023
Addressable TV Is Growing Up: Ampersand’s Anastasia Dukes-Asuen
27 Oct 2023
Blurred Lines: iSpot.tv’s Schwartzapfel Sees Currency & Measurement Metrics Coming Together
25 Oct 2023
Samba TV Taps Purchase Data To Measure Cross-Platform ROAS
24 Oct 2023
Ad Analyst Wieser Sees Digital Questions On The Corner Of Madison And Wall
24 Oct 2023
iSpot.tv Gives Our Advertisers More Flexibility with Media Plans: Paramount’s Travis Scoles
23 Oct 2023
One Transparency Standard Needed for Premium Video Industry: VAB’s Cunningham
23 Oct 2023
Multicultural Media Demands Better Segments & Measurement: Sabio’s Stimmel On Mediahub Partnership
18 Oct 2023
Dentsu’s DELTA Attracts Advertisers To VideoAmp’s Currency
12 Oct 2023
Data, Data Everywhere: CIMM’s Watts Sees An Industry Transitioning Through Innovation
12 Oct 2023
Seeing The Future: EDO Predicts The Future Of TV Ads, Global Expansion
11 Oct 2023
The Great CTV Data Disconnect: Innovid’s Helmreich
10 Oct 2023
CIMM Summit Will Showcase Key Issues for TV Advertising Market: CIMM’s Jon Watts
3 Oct 2023
LG Ad Solutions Taps Affinity Solutions To Connect TV Viewing To Credit Card Purchases
28 Sep 2023
Diageo’s Teske Wants Faster, Better Ad Data
28 Sep 2023
Mars Measuring-Up On Three Waves Of Data, Says Media Head Amram
21 Sep 2023
Cannes Measuremeht Summit Highlights: Comscore, LoopMe & LiveRamp Execs Want To Let The Data Flow
18 Sep 2023
Nielsen Ups Karthik Rao To CEO Amid ‘Dramatic Change’ For Media Measurement
15 Sep 2023