Measurement

Playlists & Series

Data-Driven Advertising Can Hit All Parts of Purchase Funnel: PMX’s Jay Askinasi
2 Nov 2023
Outcomes Are Evolving: Affinity Solutions’ Stephanie Geno
1 Nov 2023
A GPS For Media: Comscore’s Ruthruff Believes In Measurement ‘Triangulation’
1 Nov 2023
‘There’s Momentum Toward Alternative Currencies’: GroupM’s Bharad Ramesh
31 Oct 2023
HP’s Decker On Retail Media Challenges & Opportunities
29 Oct 2023
Addressable TV Is Growing Up: Ampersand’s Anastasia Dukes-Asuen
27 Oct 2023
Retail Media Should Be Part Of Holistic Brand Strategy: Digitas’ Lanzi
26 Oct 2023
Blurred Lines: iSpot.tv’s Schwartzapfel Sees Currency & Measurement Metrics Coming Together
25 Oct 2023
Samba TV Taps Purchase Data To Measure Cross-Platform ROAS
24 Oct 2023
Ad Analyst Wieser Sees Digital Questions On The Corner Of Madison And Wall
24 Oct 2023
iSpot.tv Gives Our Advertisers More Flexibility with Media Plans: Paramount’s Travis Scoles
23 Oct 2023
One Transparency Standard Needed for Premium Video Industry: VAB’s Cunningham
23 Oct 2023
Multicultural Media Demands Better Segments & Measurement: Sabio’s Stimmel On Mediahub Partnership
18 Oct 2023
Dentsu’s DELTA Attracts Advertisers To VideoAmp’s Currency
12 Oct 2023
Data, Data Everywhere: CIMM’s Watts Sees An Industry Transitioning Through Innovation
12 Oct 2023
Seeing The Future: EDO Predicts The Future Of TV Ads, Global Expansion
11 Oct 2023
The Great CTV Data Disconnect: Innovid’s Helmreich
10 Oct 2023
CIMM Summit Will Showcase Key Issues for TV Advertising Market: CIMM’s Jon Watts
3 Oct 2023
LG Ad Solutions Taps Affinity Solutions To Connect TV Viewing To Credit Card Purchases
28 Sep 2023
Diageo’s Teske Wants Faster, Better Ad Data
28 Sep 2023