Measurement

CTV Transparency Underpins Growth in Media Spending: PHD’s Katie Klein
11 Apr 2024
Retail Media Networks Must Evolve to Secure Media Dollars, Digitas CEO Stresses
10 Apr 2024
Innovid Releases Harmony Direct to Optimize CTV Ads
9 Apr 2024
Alternative Ad Currencies Will Shape Upfront Talks: Carat’s Jessie Schwartzfarb
8 Apr 2024
First-Party Data Support Audience Targeting for Brands: Dollar General’s Molly Hjelm
4 Apr 2024
POSSIBLE Promises CMOs A Framework For The Future
3 Apr 2024
MRI-Simmons’ Pisano On The Power Of Data, TransUnion Integration
2 Apr 2024
Hispanic Audiences Will Shine at Upfront: TelevisaUnivision’s Donna Speciale
2 Apr 2024
Agencies & Brands Can’t Agree On Premium Video Definition, Fraud Risk: VAB Research
7 Mar 2024
Identity Graphs Can Fill The Hole In Marketers’ ‘Sweet Tooth’: TransUnion’s Kowalick
3 Mar 2024
Podcast Advertising Is Transforming Digital Marketing Strategies: GroupM’s Jen Soch
3 Mar 2024
CVS Media Exchange Adopts Pinterest/LiveRamp Clean Room To Attribute Sales From Off-Site Ads
1 Mar 2024
The Great Advertising Reset: Embracing a Post-Cookie Media Democracy
26 Feb 2024
IAB & MRC Retail Media Guidelines Aim To Advance Shoppable Ads: IAB’s Bustos
25 Feb 2024
Snowflake Sees Emergent Data-Sharing Uses, M&A To Boost Interoperability
22 Feb 2024
IAB Study Uncovers New Need To Articulate The Role of Ads In The Open Internet
21 Feb 2024
Samsung Ads Aims To Eliminate Linear, Streaming Ads Overlap: Samsung’s Evans
20 Feb 2024
How MRI-Simmons Is Adapting To High-Velocity Consumer Data
5 Feb 2024
Brand-Building Has Key Role Amid Retail Media Growth: Publicis’s Margaux Logan
1 Feb 2024
Samba TV’s Navin Aims To Upgrade Media Data’s Inclusivity
29 Jan 2024