Measurement

Playlists & Series

Programmatic Buying Enables “KPI Experimentation,” UM COO Colvin

19 Nov 2025

Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time

19 Nov 2025

Brands Must Establish KPIs for Content, MediaCom’s Sean Black

19 Nov 2025

Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic

19 Nov 2025

Conviva Now Analyzing 4 Billion Monthly Global Streams for ESPN, HBO, others

19 Nov 2025

‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick

19 Nov 2025

Making Content Marketing Accountable To Drive Business, MediaCom’s Sean Black Explains

19 Nov 2025

Digital Planning will Come to TV Ad Buying, but Not So Fast, Nielsen’s Amit Seth

19 Nov 2025

BrightRoll “Bakes-in” Viewability Authentication with Moat

19 Nov 2025

Kellogg’s Fetters on Big Progress in Video Ad Viewability

19 Nov 2025

VivaKi Leans on Fraud Prevention Tools & Metrics as Programmatic Expands

19 Nov 2025

BrightRoll Focused on Viewability Measurement, Mobile Growth

19 Nov 2025

comScore’s ‘Five-Screen’ Measurement Launching Late 2014

19 Nov 2025

Viewability Is Finally Here And Now: BrightRoll’s Avila

19 Nov 2025

AOL Will Use Nielsen TV Ratings To Measure Its Video Audience

19 Nov 2025

Nielsen Debuts Digital Video Campaign Ratings with AOL

19 Nov 2025

Viewability Measurement Must Be Independent: BrightRoll SVP

19 Nov 2025

Time Inc. Rolls Out New Programming, Distribution Partners

19 Nov 2025

Three Essentials For Video Viewability, BrightRoll’s Tod Sacredoti explain

19 Nov 2025

TubeMogul’s Brett Wilson is Battling Bots, Non-Human Video Views and Low Ad Rates

19 Nov 2025

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