Measurement

TV’s Emotional Reach and Data Advances Drive Healthcare Marketing Impact: Swoop’s Quinn Borsuk
21 Sep 2025
In-Store Digitization Bridges Gap Between Digital Media, Physical Shelf: Kroger’s Holleran
15 Sep 2025
IPG Mediabrands’ Holly Yonosko: Brands Must Abandon Vanity Metrics
14 Sep 2025
Circana’s Cara Pratt: ROI Clarity Trumps Speed and Precision as Company Integrates Two Major Acquisitions
9 Sep 2025
For Dentsu, the ‘Algorithm Era’ Demands a New Partnership Playbook
7 Sep 2025
T-Mobile’s Andrea Zapata: ‘Nobody’s Solved Measurement. But Our Mobility Data Gets Us Closer’
3 Sep 2025
Lou Paskalis: Data Budgets will Grow Faster Than Ad Spending as Recession Fears Loom
28 Aug 2025
T-Ads’ Anthony Di Muccio: Marketers Don’t Just Want Data—They Want Outcomes
27 Aug 2025
Leaders from PMG, Simulmedia, Mobian and Attain Debate Advertising’s Next Frontier: Meaningful Outcomes, Not Messy Metrics
26 Aug 2025
WPP Media’s Lauren Lavin: Retail Media Networks Face Consolidation as ‘Grading Your Own Homework’ Era Ends
25 Aug 2025
‘Investment-Led Creativity’ Helps Brands Maximize Impact of Advertising: Zenith’s Heather Sparks
24 Aug 2025
Ad Buyers Say CTV Programmatic Is Not Broken, But It Needs a Shorter Path
24 Aug 2025
Retail Media’s Growing Pains: Experts from Dentsu, Instacart and The Trade Desk Discuss Complexity and Collaboration
19 Aug 2025
Retail Media Must Prove Its Value Through Incremental Reach and Outcomes: Instacart’s Adam Silverblatt
18 Aug 2025
Beyond the First-Party Data Rush, the Real Work Is Making It Smart
17 Aug 2025
CTV’s Promise Outpaces Its Plumbing, Say Experts from Digitas, Roku, Index Exchange and EX.CO
17 Aug 2025
Retail Media Leaders from Criteo, Best Buy, Mindshare and HEB Share Insights on Innovation
13 Aug 2025
Retail Media Revolution: How Albertsons, Google and Spark Foundry are Changing Brand-Agency Collaboration
12 Aug 2025
Retail Media Needs to Modernize, Open Up and Embrace AI to Keep Growing: Criteo’s Melanie Zimmermann
12 Aug 2025
Retail Media Needs Accountability and Standardization, says Albertsons’ Liz Roche
11 Aug 2025
Beet.TV Daily Digest Beet.TV Mailing List

By subscribing, you accept the terms of our Privacy Policy.