Measurement

Playlists & Series

Data Sources Fuel Commerce Media’s Results for Marketers: Criteo’s Todd Parsons
15 Jul 2024
Identity Resolution Key to Bold Marketing in Fragmented World: TransUnion’s Spiegel
2 Jul 2024
Advertisers Should Demand Premium CTV for Best Results: WBD’s Porter
27 Jun 2024
CTV’s Ad Tools Deliver Performance, Personalized Audiences: Paramount’s Travis Scoles
13 Jun 2024
Marketers Seek Clearer Picture of Automated Ad Market: GSD&M’s Dave Kersey
12 Jun 2024
Consumer Brands, Retailers Are Driving Ad Growth: Uber’s Megan Ramm
11 Jun 2024
Contextual Advertising Gains New Relevance in Cookieless World: Havas’ Vaish
6 Jun 2024
Outcomes Are Best Barometer of TV Advertising: A+E’s Roseann Montenes
20 May 2024
Teads Expands Attention Optimization To CTV Outcomes: Neala Brown
9 May 2024
Comscore’s Bagdasarian: Linear TV Must Be Part of the Performance Story
7 May 2024
Measurement Is Foundation for Retail Media Growth: CVS Media Exchange’s Praveen Menon
1 May 2024
Streaming’s Dynamism Grows With Ad Placements, Creative: Dentsu’s Brad Stockton
23 Apr 2024
Clean Rooms Are A Game-Changer: TransUnion’s Rudich
17 Apr 2024
Shopper-Loyalty Program Delivers Audience Insights: Walgreens’ Abi Subramanian
16 Apr 2024
CTV Transparency Underpins Growth in Media Spending: PHD’s Katie Klein
11 Apr 2024
Retail Media Networks Must Evolve to Secure Media Dollars, Digitas CEO Stresses
10 Apr 2024
Alternative Ad Currencies Will Shape Upfront Talks: Carat’s Jessie Schwartzfarb
8 Apr 2024
First-Party Data Support Audience Targeting for Brands: Dollar General’s Molly Hjelm
4 Apr 2024
POSSIBLE Promises CMOs A Framework For The Future
3 Apr 2024
MRI-Simmons’ Pisano On The Power Of Data, TransUnion Integration
2 Apr 2024