Measurement

Connected TV Brings Digital Capability to Linear TV, Accelerating Growth for Unilever
10 Jul 2024
AI-Powered Emotional Ad Matching Lifts Ad Metrics: Wurl’s Crofut
10 Jul 2024
AI Algorithms Unlock Media Buying Efficiencies, Havas Media Network’s Bregman Says
1 Jul 2024
Advertisers Should Demand Premium CTV for Best Results: WBD’s Porter
27 Jun 2024
CTV’s Ad Tools Deliver Performance, Personalized Audiences: Paramount’s Travis Scoles
13 Jun 2024
Marketers Seek Clearer Picture of Automated Ad Market: GSD&M’s Dave Kersey
12 Jun 2024
Consumer Brands, Retailers Are Driving Ad Growth: Uber’s Megan Ramm
11 Jun 2024
Contextual Advertising Gains New Relevance in Cookieless World: Havas’ Vaish
6 Jun 2024
AI Can Drive Relevance Amid Growing Pains In Retail Media: Digitas’ Lanzi
4 Jun 2024
Criteo’s Gleason: Privacy Sandbox Reimagines Open Web Currency
29 May 2024
Outcomes Are Best Barometer of TV Advertising: A+E’s Roseann Montenes
20 May 2024
TransUnion’s Vision for Interoperability: The Future of Identity in Advertising
14 May 2024
Teads Expands Attention Optimization To CTV Outcomes: Neala Brown
9 May 2024
Comscore’s Bagdasarian: Linear TV Must Be Part of the Performance Story
7 May 2024
Measurement Is Foundation for Retail Media Growth: CVS Media Exchange’s Praveen Menon
1 May 2024
People’s Shopping Data Underpin Ad Targeting: Instacart’s Suzanne Skop
25 Apr 2024
Streaming’s Dynamism Grows With Ad Placements, Creative: Dentsu’s Brad Stockton
23 Apr 2024
Navigating the Outcome-Driven Future of Connected TV Advertising: Moloco’s Richardson
18 Apr 2024
Clean Rooms Are A Game-Changer: TransUnion’s Rudich
17 Apr 2024
Shopper-Loyalty Program Delivers Audience Insights: Walgreens’ Abi Subramanian
16 Apr 2024