Measurement

Playlists & Series

comScore Opens up “Project Blueprint” to the Industry
comScore Opens up “Project Blueprint” to the Industry
19 Nov 2025
Civolution Provides ‘Predictive GRPs’ For TV-Synced Ads
Civolution Provides ‘Predictive GRPs’ For TV-Synced Ads
19 Nov 2025
Nielsen’s Hohman: Cross-Platform Ads Are More Effective
Nielsen’s Hohman: Cross-Platform Ads Are More Effective
19 Nov 2025
Google Integrates with comScore’s Cross-Platform Measurement Tool
Google Integrates with comScore’s Cross-Platform Measurement Tool
19 Nov 2025
Video View Fraud Perpetuated by Venture-Backed Companies, VivaKi’s Voris
Video View Fraud Perpetuated by Venture-Backed Companies, VivaKi’s Voris
19 Nov 2025
MediaVest’s Trivedi: Viewability Concerns Hurting Ad World
MediaVest’s Trivedi: Viewability Concerns Hurting Ad World
19 Nov 2025
Newspaper Video Freelancers Defraud Ad Buyers: Collective’s Lusk
Newspaper Video Freelancers Defraud Ad Buyers: Collective’s Lusk
19 Nov 2025
Viewability Standards Coming to Digital Media this Year, UM’s Cohen
Viewability Standards Coming to Digital Media this Year, UM’s Cohen
19 Nov 2025
‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman
‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman
19 Nov 2025
Veenome Looks Inside Videos To Help Advertisers
Veenome Looks Inside Videos To Help Advertisers
19 Nov 2025
The Search For Standards For Addressable Ads
The Search For Standards For Addressable Ads
19 Nov 2025
Collective and Zenith Launch TV Analytics Tool
Collective and Zenith Launch TV Analytics Tool
19 Nov 2025
TV Ad Targeter Simulmedia Aims to Connect Data to Business Outcomes
TV Ad Targeter Simulmedia Aims to Connect Data to Business Outcomes
19 Nov 2025
4A’s Chairman Chris Weil: Data Will Illuminate What Works in Ads
4A’s Chairman Chris Weil: Data Will Illuminate What Works in Ads
19 Nov 2025
In Video Mash-Up, Ebuzzing & Teads Merge Ahead Of IPO
In Video Mash-Up, Ebuzzing & Teads Merge Ahead Of IPO
19 Nov 2025
Universal McCann Moves Deeper With Data into Programmatic Buying
Universal McCann Moves Deeper With Data into Programmatic Buying
19 Nov 2025
Prohaska: Programmatic Must Give Video Buyers Price Control
Prohaska: Programmatic Must Give Video Buyers Price Control
19 Nov 2025
Rentrak Makes Strides in Programmatic TV
Rentrak Makes Strides in Programmatic TV
19 Nov 2025
Media Need 50 Million Uniques To Make Ads Pay: VC Klein of Index Ventures
Media Need 50 Million Uniques To Make Ads Pay: VC Klein of Index Ventures
19 Nov 2025
Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth
Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth
19 Nov 2025
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