Measurement

Playlists & Series

IAS CEO: Safeguard Your Brand in the Era of AI-Powered Misinformation
12 Aug 2024
Political Ad Spend Grows, But at Slower Pace Than Before: Brian Wieser
11 Aug 2024
TikTok, PMG Experts Say Ad-Measurement Is Key for Social-Video Success
11 Aug 2024
TripleLift, Geico, Unilever Execs On Moving CTV Beyond Experimentation
8 Aug 2024
How Identity and Outcomes Close the Performance Gap
7 Aug 2024
Retail Media Takes Center Stage at Cannes Lions: GroupM’s Bukowski
7 Aug 2024
TransUnion’s Spiegel: Why Audience Intelligence Is the Key to Marketing
7 Aug 2024
Intent IQ’s CTO on Untangling Identity for Ads Across Devices and Households
6 Aug 2024
Snap, CVX & Snowflake Debate The Importance of Offsite Retail Media Measurement
6 Aug 2024
Polling Data & ACR Drive Election CTV Ads, But Linear Holds Up: Direct Persuasion CEO
5 Aug 2024
IAS, Snap, JPMorgan Chase & Co Execs: How AI Context Power Brand Safety
5 Aug 2024
Wurl & Omnicom On Rewriting the CTV Advertising Playbook With Emotion
1 Aug 2024
Albertsons Media Collective Aims At TV Measurement And More
1 Aug 2024
TikTok’s Measurement Chief Jorge Ruiz: ‘Build For The Platform’
31 Jul 2024
TikTok’s Adolfo Fernández: Branding And Performance are ‘Blending Together’
30 Jul 2024
CTV Ad Duplication Frustrates Viewers: Publica by IAS’s Wilhite
30 Jul 2024
Transparency in Programmatic CTV Is Crucial for Advertisers: Spectrum Reach’s Michael Kuntz
29 Jul 2024
Retail Media’s ‘Hunger Games’ A ‘Free-For-All’ For Brand Dollars
29 Jul 2024
TikTok’s Jorge Ruiz: Measurement Is About Growing Clients’ Business
24 Jul 2024
Beet At The Berkshires: Mastercard’s Abdelsadek Relishes Measurement Meetings
19 Jul 2024