Measurement

Playlists & Series

Nielsen Soon To Add Richer Data To OCR Ad Measurement
Nielsen Soon To Add Richer Data To OCR Ad Measurement
19 Nov 2025
France’s Alenty: A Future With Multiple Video View Metrics
France’s Alenty: A Future With Multiple Video View Metrics
19 Nov 2025
MediaVest USA Chief Christine Merrifield: “We are a comsCore Company”
MediaVest USA Chief Christine Merrifield: “We are a comsCore Company”
19 Nov 2025
Akamai Casts Its Diagnostics Eye Over More Video Services
19 Nov 2025
Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions
Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions
19 Nov 2025
VivaKi Taps Vindico To Validate Video Ad Views
VivaKi Taps Vindico To Validate Video Ad Views
19 Nov 2025
Forrester Analyst: DVR’s Days Are Numbered
Forrester Analyst: DVR’s Days Are Numbered
19 Nov 2025
Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook
Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook
19 Nov 2025
TubeMogul’s Viewability Consortium Goes Global
TubeMogul’s Viewability Consortium Goes Global
19 Nov 2025
Perform Group’s Wilson: TV Metrics Work For Online Video Buyers
Perform Group’s Wilson: TV Metrics Work For Online Video Buyers
19 Nov 2025
IAB’s Chester: Programmatic Has Significant Market Share
IAB’s Chester: Programmatic Has Significant Market Share
19 Nov 2025
Nielsen’s Bradford: Programmatic Will Become “Victim Of Its Success”
Nielsen’s Bradford: Programmatic Will Become “Victim Of Its Success”
19 Nov 2025
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
19 Nov 2025
Ad Loads Up, TV Everywhere Viewing Rises, FreeWheel Says
Ad Loads Up, TV Everywhere Viewing Rises, FreeWheel Says
19 Nov 2025
TubeMogul Rolls Out Viewability in its Ad Buying Software
TubeMogul Rolls Out Viewability in its Ad Buying Software
19 Nov 2025
Look Who’s on Vieques for the Annual #BeetRetreat, presented by Videology with AOL On
Look Who’s on Vieques for the Annual #BeetRetreat, presented by Videology with AOL On
19 Nov 2025
AOL’s Lord: Optimization Trumps Reach For Advertisers
AOL’s Lord: Optimization Trumps Reach For Advertisers
19 Nov 2025
Google’s Waze Serves Drivers ‘Third-Screen’ Local Ads
Google’s Waze Serves Drivers ‘Third-Screen’ Local Ads
19 Nov 2025
Forrester Study: Advertisers Want Convergence Measurement
Forrester Study: Advertisers Want Convergence Measurement
19 Nov 2025
comScore’s Fulgoni: We Have Eighty Percent Global Share with vCE
comScore’s Fulgoni: We Have Eighty Percent Global Share with vCE
19 Nov 2025
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