Measurement

Omnicom, Criteo Experts Say Commerce Media’s Power Is Full-Funnel Reach
13 Aug 2024
Programmatic CTV Can Help Cut Wasted Ad Dollars: Media Fortitude’s Carrie Xu
13 Aug 2024
Political Ad Spend Grows, But at Slower Pace Than Before: Brian Wieser
11 Aug 2024
TikTok, PMG Experts Say Ad-Measurement Is Key for Social-Video Success
11 Aug 2024
How Identity and Outcomes Close the Performance Gap
7 Aug 2024
TransUnion’s Spiegel: Why Audience Intelligence Is the Key to Marketing
7 Aug 2024
Snap, CVX & Snowflake Debate The Importance of Offsite Retail Media Measurement
6 Aug 2024
Polling Data & ACR Drive Election CTV Ads, But Linear Holds Up: Direct Persuasion CEO
5 Aug 2024
Albertsons Media Collective Aims At TV Measurement And More
1 Aug 2024
TikTok’s Measurement Chief Jorge Ruiz: ‘Build For The Platform’
31 Jul 2024
TikTok’s Adolfo Fernández: Branding And Performance are ‘Blending Together’
30 Jul 2024
CTV Ad Duplication Frustrates Viewers: Publica by IAS’s Wilhite
30 Jul 2024
AI Accelerates Ad Optimization from Months to Days: Silverpush’s Waxman
30 Jul 2024
In the Media Economy, You’re Only as Good as Your Data
30 Jul 2024
Retail Media’s ‘Hunger Games’ A ‘Free-For-All’ For Brand Dollars
29 Jul 2024
TikTok’s Jorge Ruiz: Measurement Is About Growing Clients’ Business
24 Jul 2024
Beet At The Berkshires: Mastercard’s Abdelsadek Relishes Measurement Meetings
19 Jul 2024
Retail Media Can Help Drive Brand Loyalty: CMX’s Pamela Young
18 Jul 2024
Data Sources Fuel Commerce Media’s Results for Marketers: Criteo’s Todd Parsons
15 Jul 2024
CTV and Retail Media – A Match Made in Advertising Heaven?: TripleLift’s Annie Vines
11 Jul 2024