Measurement

Publicis’ Linsey Loy: AI Without Identity Creates ‘Hallway of Locked Rooms’
17 Nov 2025
Tie Media to Patient Outcomes: Genentech’s Gozde Dinc on Measuring Success in Healthcare Ads
17 Nov 2025
Integrated Commerce Empowers Advertisers to Work Smarter: IPG Mediabrands’ Amie Owen
12 Nov 2025
Marketers Must Demand Data Access and Build Trust to Power AI and Attribution: ANA’s David Fogarty
12 Nov 2025
The ‘New Search Order’ Demands Holistic, Multi-Platform Strategy
11 Nov 2025
Innovid CEO Zvika Netter Unveils ‘Orchestrator’ AI Platform to Help Marketers Navigate Disruption
11 Nov 2025
Reimagining Patient Reach: CMI Media Group’s Clifton Covey Pushes for Smarter, Privacy-Safe Ads
10 Nov 2025
For Co-op, Real-World Stores are the Real Retail Media Hub
4 Nov 2025
Advanced TV Turns Awareness Into Measurable Action: Swoop’s Kate Ludwig
3 Nov 2025
MRI-Simmons’ Conor Burgess: FAST Channels Remain ‘Underserved’ for Measurement and Targeting
3 Nov 2025
OpenX’s Rebecca Bonell: AI Use Must Go Beyond Finding ‘Cheap CPMs’
2 Nov 2025
P&G’s Marc Pritchard: ‘Timeless Lessons’ and Cultural Relevance Define Enduring Brands
29 Oct 2025
Samsung Ads’ Courtney Howell: Native TV Placements Capture 11 Minutes of Daily Decision Time
29 Oct 2025
Mondelēz’s Cristina Marinucci: ‘Momentum Over Perfection’ Breaks Data Silos
28 Oct 2025
Empathy, Transparency and Timing Build Better Advertising Outcomes: Digitas’ Kelley Rapport
28 Oct 2025
For Roku, the Streaming Ad Revolution Starts on the Home Screen
28 Oct 2025
AI Is Transforming Video, Targeting and Brand Safety: Teads’ Neala Brown
26 Oct 2025
Flexibility, Retail Media and CTV Key to Future-Proofing Media Strategies: UM’s Marcy Greenberger
26 Oct 2025
Amex Banks On New Ads Platform To Boost Incremental Sales
22 Oct 2025
Interactive Entertainment Emerges as Core Media Channel, Says OMD’s Ben Hovaness
22 Oct 2025
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