Measurement

Brands Unhappy With Current State of Media Measurement: ISBA’s Smith
7 Jan 2025
CTV Interaction With Viewers Is Poised for Growth: Moloco’s Jake Richardson
3 Jan 2025
Context Is ‘Supercharged’ by AI: Seedtag’s Eisenstein
1 Jan 2025
Reaching For The Attention Metric’s Next Level: Karen Nelson-Field
30 Dec 2024
Silo Measurement Isn’t Viable for Fragmented Media: Comscore’s Paul Goode
27 Dec 2024
Toward ‘Ultra-Premium’: NBCU Research Spotlights Viewer & Buyer Attitudes to Modern TV
18 Dec 2024
Addressable TV Advertising Set for Takeoff as Buyers Seek Performance: Go Addressable’s New Chairman
18 Dec 2024
Sky Media Enters 2025 With Sport, Smarts & Science
17 Dec 2024
Addressable Advertising Needs Reliable Data to Deliver Results: Blockgraph’s Jason Manningham
16 Dec 2024
TV Is Everywhere and Data-Enriched: Paramount’s Scoles
16 Dec 2024
Omnichannel Lets Brands Reach Customers Amid Fragmentation: T-Mobile’s Zapata
15 Dec 2024
CTV’s Growth Will Pivot on Audience Data, Viewer Experiences: Mindshare’s Denise Ocasio
11 Dec 2024
Show-Level Data, Standardized Signals Top CTV Transparency Issues: Philo’s Aulden Kaye Yi
11 Dec 2024
Open Measurement SDK Offers True Transparency: Publica’s Wilhite
9 Dec 2024
IAS Expands Microsoft Advertising Tie-Up, Sees AI ‘Supercharging’ Marketing
1 Dec 2024
First-Party CTV Data Help to Enrich Audience Measurement: Nielsen’s Alison Gensheimer
26 Nov 2024
Collaboration Key to Advancing TV Measurement in Europe and U.S.: CIMM’s Watts
21 Nov 2024
AI Helps Brands to Measure Inclusivity of Advertising: Alltold’s Morgan Gregory
11 Nov 2024
Retail Media Boom Drives Push for Improved Standards, Accountability: OMD’s Ben Hovaness
10 Nov 2024
Power of Audience Identifiers, First-Party Data Will Show at Beet Retreat Santa Monica 2024
7 Nov 2024