Measurement

Playlists & Series

Paramount’s Belmont Wants to See TV Measurement, Transparency
18 Jan 2025
Campaign Outcomes Supersede Other Media Metrics: OMD’s Kelly Metz
15 Jan 2025
Female Quotient’s Shelley Zalis on Ad Representation Index’s First Findings
15 Jan 2025
ITV Revs Up Ad Innovation Engine With Retail Media and Lead-Gen Ads: Jayesh Rajdev
13 Jan 2025
AI Creative, Self-Serve Buying Unlock CTV for Smaller Buyers: Simulmedia’s Morgan
8 Jan 2025
Brands Unhappy With Current State of Media Measurement: ISBA’s Smith
7 Jan 2025
Context Is ‘Supercharged’ by AI: Seedtag’s Eisenstein
1 Jan 2025
Reaching For The Attention Metric’s Next Level: Karen Nelson-Field
30 Dec 2024
Silo Measurement Isn’t Viable for Fragmented Media: Comscore’s Paul Goode
27 Dec 2024
Sky Media Enters 2025 With Sport, Smarts & Science
17 Dec 2024
TV Is Everywhere and Data-Enriched: Paramount’s Scoles
16 Dec 2024
CTV’s Growth Will Pivot on Audience Data, Viewer Experiences: Mindshare’s Denise Ocasio
11 Dec 2024
Data Collaboration Is Key to Results-Driven Advertising: Snowflake’s Bill Stratton
11 Dec 2024
Open Measurement SDK Offers True Transparency: Publica’s Wilhite
9 Dec 2024
IAS Expands Microsoft Advertising Tie-Up, Sees AI ‘Supercharging’ Marketing
1 Dec 2024
First-Party CTV Data Help to Enrich Audience Measurement: Nielsen’s Alison Gensheimer
26 Nov 2024
Streaming Advertising Has a ‘Consistency Challenge’ for Audience Targeting: OpenAP’s Levy
24 Nov 2024
Collaboration Key to Advancing TV Measurement in Europe and U.S.: CIMM’s Watts
21 Nov 2024
AI Helps Brands to Measure Inclusivity of Advertising: Alltold’s Morgan Gregory
11 Nov 2024
Retail Media Boom Drives Push for Improved Standards, Accountability: OMD’s Ben Hovaness
10 Nov 2024