Measurement

Playlists & Series

Measuring Video Impact with Nielsen’s “TV Internet Data Fusion”

19 Nov 2025

Online Video Viewers Skip Less Ads than TV Watchers

19 Nov 2025

WPP’s Kantar Unit Launches Online Video Analytics Platform

19 Nov 2025

Video: NBC’s Research Czar: Online and Mobile Video Analytics are in the “Prehistoric Ages”

19 Nov 2025

Nets Up Ad Loads on Online Video Offerings

19 Nov 2025

Tania Yuki on comScore’s June Changes in Video Counting (Full roundtable transcript published below)

19 Nov 2025

comScore to “De-link” Video Ads and Content in New Tabulation

19 Nov 2025

Standardization of Online Video Advertising Emerging in the “Pool”

19 Nov 2025

Ooyala Enhances Reporting and Analytics

19 Nov 2025

19 Nov 2025

Online & TV Viewing Merge as More Consumers Become Platform “Agnostic,” comScore

19 Nov 2025

Eighty Percent of Net Users Watch Video as Gobal Consumption Explodes, comScore

19 Nov 2025

How “Earned Media” is Providing Value to Brand Marketers, Visible Measures CEO Explains

19 Nov 2025

Turner Finds Full Online Video Ad Loads Acceptable in Europe

19 Nov 2025

Online Video Poised for Growth, Proper Analytics are Helping says GroupM’s Mike Bologna

19 Nov 2025

BBC’s iPlayer Reaches 6.3 Million Unique Visitors in the U.K. in February, Nielsen

19 Nov 2025

Analyze This: Omniture in Three-Screen Data Pact with NBC for Online Video Reporting

19 Nov 2025

19 Nov 2025

Yahoo! Video Strategist: Online Video Ad Standards Challenged by Creative Advertisers

19 Nov 2025

White House Signs Online Video Distribution Deal with California Start-up

19 Nov 2025

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