Measurement

Playlists & Series

Data Creates Serendipity that Makes Brands Heroes: Uber Advertising’s Edwin Wong
19 Jun 2025
The Year of Simplicity: IPG’s Owen Seeks Measurement Solution to Retail Media’s Proliferation
18 Jun 2025
Cannes and Commerce: OMD’s Irving Sees Retail Media Collapsing the Funnel
10 Jun 2025
Cint’s Robinson: Measurement Is Key as Ad Ecosystem Gets More Crowded
4 Jun 2025
Adelaide CEO Marc Guldimann: ‘It’s 2025. Why Are We Still Talking About Viewability?’
28 May 2025
Cadent Positioned as a Predictive for Ad Outcomes, Says President Doug Rozen
18 May 2025
Teads’ Neala Brown: The Real Reason Attention Metrics Matter So Much at the NewFronts and Upfronts Talks
15 May 2025
Innovid’s Smith: Actionable Ad Results Needs Independence, Intelligence and Innovation
13 May 2025
From Protection to Performance: DoubleVerify’s Zagorski on Media’s Changing Market
13 May 2025
Dentsu’s Jeff Greenspoon: AI, Deep Learning and the End of the ‘Free Pass’ in Media Performance
12 May 2025
Razorfish’s Eddie Gonzalez: Data-Driven Experimentation Isn’t a Contradiction
7 May 2025
McKinsey’s D’Angelo: Balance Ad Precision with Practicality
6 May 2025
CMX’s Melissa Gallo on the Future of Retail Media: ‘Tailored Data, Transparent Measurement, Real Performance’
4 May 2025
Women’s Sports Emerging Amongst ‘Greatest Growth Markets’ for Advertisers: Brainlabs’ Anjlee Majmudar
23 Apr 2025
Publicis Media’s Samantha Lim: Brand Safety and Measurement are Key to Gaming Ad Growth
22 Apr 2025
TV’s Transparency Challenge: Is the Black Box Opening?
21 Apr 2025
CTV Advertising Faces a Transparency Reckoning, Says Rain’s Director Nyurenberg
14 Apr 2025
CTV Offers Early-Stage Brands Targeted Reach, Premium Environment, Says ŌURA’s Reynolds
14 Apr 2025
Yahoo’s Joshua John: Advertisers Must Demand Better Transparency in CTV Buys
31 Mar 2025
Transparency in CTV Bidding Is Key to Driving Higher Quality Media Value: Goodway Group’s Friedman
26 Mar 2025