Measurement

Ad Industry Needs Standards Before AI Agents Start Buying Media: IAB Tech Labs’ Anthony Katsur
10 Mar 2026
NewFronts Arrives Earlier as Media Buyers Plan Year-Round: IAB’s Craig Coleman
9 Mar 2026
‘Neuro Contextual’ Ads Offer Relief From the ‘Intrusive’ Retargeting Trap
9 Mar 2026
United’s Kinective: The Traveler Mindset Creates an Open Wallet
4 Mar 2026
TVision’s Yan Liu: AI Enables Scene-Level Targeting Beyond ‘Genre Blocking’
3 Mar 2026
Walmart Connect’s Mayward: Why Retail Media Must Live Off-Site
2 Mar 2026
AI Is Everywhere, but Human Marketers Still Get the Credit: Horizon’s Jeremy Flynn
25 Feb 2026
Walmart Connect’s Khurrum Malik: CTV Plus Linear TV Delivers 55% Reach Increase
25 Feb 2026
Beyond the Niche: Unity Exec Urges Marketers to Rethink Gaming
25 Feb 2026
For Retail Media in Gaming, It’s a ‘Choose Your Own Adventure,’ Says KINESSO’s Owen
22 Feb 2026
Standards Meet Scale in Retail Media to Deliver for Brands: DG Media’s Austin Leonard
22 Feb 2026
Audio Gets Programmatic: Lisa Coffey of IHeartMedia Says ‘Guaranteed Human’ Wins Trust
22 Feb 2026
IAB’s Caroline Giegerich: Over-Labeling AI Use Could Create Consumer ‘Fatigue’
18 Feb 2026
Omnicom’s Duncan Painter: Five Years of Consumer Purchase History Provides ‘Granularity’ Beyond Transactions
18 Feb 2026
Data and Context Drive Performance in Connected TV: OMD’s Tej Desai
17 Feb 2026
Fragmentation Meets Focus Even as News Expands: CNN’s Guy Griggs
17 Feb 2026
TransUnion’s Julie Clark: AI Moves From Technology Talk To ‘Outcomes Era’
17 Feb 2026
DISH Media Sidesteps IP Targeting Woes With Direct Customer Signals
16 Feb 2026
For AI in Ads to Work, IAB Says Fix the ‘Garbage In’ Problem First
15 Feb 2026
Intuit SMB MediaLabs’ Meg Beaudet: Deterministic Data Turns CTV Into ‘True Performance Channel’
10 Feb 2026
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