Measurement

AI Drives 4X Return on Ad Spend: DoubleVerify’s Smith
6 Nov 2024
Streaming Has Unleashed Powerful Audience Engagement for Brands: Dentsu’s Brad Stockton
4 Nov 2024
A+E’s Montenes: Following Consumers’ Content Journey is What Matters Most
1 Nov 2024
GM’s Reed Aims to Curb Ad Frequency With ANA’s Cross-Media Measurement Tool
29 Oct 2024
CTV’s Audience Grows Alongside Profusion of Channels: Samsung Ads’ Justin Evans
29 Oct 2024
ANA’s Aquila Powering Up For Cross-Screen Measurement With Kantar Panel
24 Oct 2024
The Great Retail Media Shakeout: Dentsu’s Monahan on the Evolution of Brand-Retailer Deals
14 Oct 2024
TikTok Exec: Advertisers Relying on Last Click are ‘Leaving a Lot of Money on the Table’
13 Oct 2024
Partnership With Samba TV Offers Better Ad Targeting as Election Nears: FreeWheel’s Eric Davis
22 Sep 2024
Addressable TV Offers Scale and Impact for Advertisers: Effectv’s Midha
15 Sep 2024
Media Optimization in Real Time Is Key for Electoral Campaigns: Dynata’s Don Simons
12 Sep 2024
Audience Measurement in a Privacy-First World – Mastercard’s Scott Lichtenthal
8 Sep 2024
Collapsing the Funnel: GroupM’s Lavin on the Evolving Role of Retail Media
8 Sep 2024
Paramount’s Scoles: Advertising Is Converging Across Screens
4 Sep 2024
Marketers Can Harness New Tools to Improve Audience Targeting, Ad Addressability
26 Aug 2024
Aggregated and Anonymized Data Drives Business Outcomes for Brands: Mastercard’s Mohamed Abdelsadek
20 Aug 2024
LiveRamp, Kinective, TripAdvisor Execs Say The Sky’s the Limit For Clean Room
19 Aug 2024
Measuring Outcomes – The New Frontier in Media Attribution
19 Aug 2024
Identity Resolution Forms Cornerstone of Privacy-Safe Addressability, Measurement
18 Aug 2024
Validated Ad Interactions Support Viewer Attention Metrics: Infillion’s Gena Schirer
14 Aug 2024