Measurement

Playlists & Series

Adobe Finds Tablets Racing Ahead For Retailers
Adobe Finds Tablets Racing Ahead For Retailers
19 Nov 2025
Tablet Ad Recall High, Yume-IPG Research Finds
Tablet Ad Recall High, Yume-IPG Research Finds
19 Nov 2025
Nielsen Cross-Platform Campaign Ratings Go Public UK
Nielsen Cross-Platform Campaign Ratings Go Public UK
19 Nov 2025
Brand Measurement is Key Focus of Programmatic Efforts at IPG’s Magna Unit
19 Nov 2025
Simulmedia Opens Access to TV Marketing Campaign Reports
19 Nov 2025
Video Consumption Not Tied to Device, but to Genre, Decipher’s Nigel Walley
Video Consumption Not Tied to Device, but to Genre, Decipher’s Nigel Walley
19 Nov 2025
comScore Introduces “Viewability” Tool, Gian Fulgoni
comScore Introduces “Viewability” Tool, Gian Fulgoni
19 Nov 2025
Starcom Doubles Down on comScore for Online Measurement
Starcom Doubles Down on comScore for Online Measurement
19 Nov 2025
Nielsen “Fueling” Real-Time Bidding for TV Planning
Nielsen “Fueling” Real-Time Bidding for TV Planning
19 Nov 2025
ESPN Generates 23% Lift in Reach Via Digital Platforms
ESPN Generates 23% Lift in Reach Via Digital Platforms
19 Nov 2025
Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR
Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR
19 Nov 2025
Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video
Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video
19 Nov 2025
Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well
Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well
19 Nov 2025
Cross-Platform Usage Additive for Brands, Says Horizon’s Marson
Cross-Platform Usage Additive for Brands, Says Horizon’s Marson
19 Nov 2025
Nielsen Beet Summit: New Video Landscape Requires New Tech Tools
Nielsen Beet Summit: New Video Landscape Requires New Tech Tools
19 Nov 2025
AOL On’s O’Connor: Help Ad Buyers Avoid Sticker Shock
AOL On’s O’Connor: Help Ad Buyers Avoid Sticker Shock
19 Nov 2025
Xaxis Inks Deal for TV-Style Online Video Buying Using Videology & TubeMogul, Report
Xaxis Inks Deal for TV-Style Online Video Buying Using Videology & TubeMogul, Report
19 Nov 2025
Nielsen’s Amit Seth: ‘OCR’ is Going Global
19 Nov 2025
TubeMogul Focused on TV-Like Buying for Digital, More Targeting
19 Nov 2025
AOL Launches Video Insight Tool to Provide Deep Data on Views
AOL Launches Video Insight Tool to Provide Deep Data on Views
19 Nov 2025
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