Measurement

Playlists & Series

Currency Must Catch-Up To Measurement With Collaboration: iSpot.tv’s Muller
25 May 2023
Teads’ Brown: Attention Can be a Proxy for Outcomes – But the Industry Needs to Get Prepared
23 May 2023
Capabilities Join Content In TV’s Upfront Ad Season
22 May 2023
Audience Targeting & Business Confidence Will Drive This Year’s Upfront TV Ad Deals
19 May 2023
JIC Standards Can Help Drive Innovation in Media Market: GroupM’s Mike Fisher
18 May 2023
Mediahub’s Piner: TV Advertising Requires a “Human-First” approach
17 May 2023
JIC Seeks to Lower Barriers Among Media Walled Gardens: NBCUniversal’s Kelly Abcarian
17 May 2023
Advertisers Ready To Go All-In On Alternative Currencies: VideoAmp’s McCray
16 May 2023
NewFronts Are Showcasing Tech Transformation in Media: Havas’s Mike Bregman
15 May 2023
Brands Are Leaning Into Advanced Metrics, Newer Ad Formats: Dentsu’s Brad Stockton
15 May 2023
NBCU Ad Boss Marshall: ‘We Continue to Spin Our Wheels’ on Currency
12 May 2023
NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’
11 May 2023
WBD Ad Sales Adds 605, ABCS Insights, DISQO, EDO, LoopMe & Pilotly To New Measurement ‘Toolbox’
11 May 2023
Joint Industry Committee Helps to Set Standards to Media Companies to Compete: Paramount’s Travis Scoles
11 May 2023
HJA’s Fischer Navigates The Challenges Of Cross-Platform TV Advertising
11 May 2023
Attention Can Drive Omnichannel Results: Teads’ Pintarelli
10 May 2023
No Turning Back: For Zapata, The Era Of Single-Currency Is Over
10 May 2023
Third-Party Datasets of U.S. Hispanics Are Often Inaccurate: TelevisaUnivision’s Dan Aversano
10 May 2023
Premium Longform TV: The Most Valuable Asset for Marketers
9 May 2023
Convergence of Ad Transactions Is Moving Forward: Paramount’s Michele Stone
8 May 2023