Measurement

Playlists & Series

Rentrak’s Livek Relishes Advanced TV Targeting With comScore
Rentrak’s Livek Relishes Advanced TV Targeting With comScore
19 Nov 2025
The Difference Between Watching And Viewing: Integral’s Lenane
The Difference Between Watching And Viewing: Integral’s Lenane
19 Nov 2025
WPP’s Sorrell Vows To ‘Up Tempo’ On Viewability Demands
WPP’s Sorrell Vows To ‘Up Tempo’ On Viewability Demands
19 Nov 2025
Nielsen Acquisition Of Pointlogic Provides Global Measurement Footprint
Nielsen Acquisition Of Pointlogic Provides Global Measurement Footprint
19 Nov 2025
GroupM Wants To Add ‘Cost Per Human’ To Lexicon, Mediacom’s Cowdell
19 Nov 2025
Nielsen: Deal For DISH Network Viewer Data Provides More Granular Insights
19 Nov 2025
Neustar’s MarketShare Teams With Simulmedia For Ad Analysis
19 Nov 2025
ARF Research Shows The More Platforms The Better For Advertising ROI
19 Nov 2025
New NAB Group Aims To Wrestle Back TV Data Measurement
19 Nov 2025
Bloomberg’s Bickford Sees TV Ads Held Back By Lack Of Data
19 Nov 2025
NAB’s New Digital Group Must Fill Data Gaps: Cablevision’s Tatta
19 Nov 2025
Digitization Of TV ‘Not For The Faint Of Heart”: FTI’s Hanlon
19 Nov 2025
Kantar Media’s Brown On Cross-Media Measurement Roadmap
19 Nov 2025
Next-Gen Viewability Is Personal: Integral’s Iantosca
19 Nov 2025
OMD’s TV Chief Geraci: Addressable will Come with Scale
19 Nov 2025
Marketers’ Key Challenge: Measuring Impact, Says Xaxis’ Patil
19 Nov 2025
Cross-Screen Measurement Is Priority #1: comScore’s Bhatia
19 Nov 2025
comScore’s Chasin Puts The Meter In The Router
19 Nov 2025
Videology Sees ‘Moneyball’ Comparison In Unified Video, Television Audiences
19 Nov 2025
Moat CEO Goodhart: Industry Stuck On Measuring Impressions
19 Nov 2025
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