Measurement

Yahoo’s Joshua John: Advertisers Must Demand Better Transparency in CTV Buys
31 Mar 2025
Beyond Stereotypes: Seedtag Sees CTV Opportunity in Holistic, Omnichannel Approach
31 Mar 2025
Transparency in CTV Bidding Is Key to Driving Higher Quality Media Value: Goodway Group’s Friedman
26 Mar 2025
CTV’s Dual Markets Demand Signal Clarity, Says Peer39 CEO Mario Diez
24 Mar 2025
Streaming TV Advertising Repeats Cable’s Problems: Simulmedia’s Jonathan Steuer
22 Mar 2025
CTV Measurement Is Rapidly Evolving to Show Outcomes: Havas Media’s Parvati Vaish
18 Mar 2025
For Upfronts, Streaming Strategies Converge on Multi-Screen, Curation
18 Mar 2025
Optimizing Supply Paths for Programmatic Ads Improves Transparency: IPG Mediabrands’ Jean Fitzpatrick
17 Mar 2025
Purchase Data Emerges as Critical Currency for CTV Measurement: Affinity Solutions’ Damian Garbaccio
16 Mar 2025
Data-Driven Strategies Are Crucial to Navigating Programmatic Advertising Landscape: Horizon’s Nav Singh
15 Mar 2025
CRM, Content and Consumer Loyalty are the Future for Brands: Digitas’ Amy Lanzi
12 Mar 2025
Upfronts’ Streaming Shift Needs Curated Approach, Says IPG Mediabrands’ Benowitz
12 Mar 2025
Advanced Identity and Measurement Bring Clarity to Chaotic Ad Market: TransUnion’s Dave Oliveira
11 Mar 2025
Simplication and Integration Are Key Retail Media Themes for 2025: Kinesso’s Amie Owen
11 Mar 2025
Yahoo Exec: Roku Partnership Brings Convergent TV, Addressability, Supply Path Optimization
9 Mar 2025
Premium Video Drives Big Spikes in Google Search, VAB CEO Says
6 Mar 2025
Ad Fraud in CTV: PepsiCo’s Zach Lain Wants ‘Punitive’ Measures for a $120 Billion Global Problem
4 Mar 2025
Digitas’ Faraci: AI Measurement Still in Beta but Evolving Fast
4 Mar 2025
Paramount’s Scoles: Outcomes-Based Measurement Will Dominate, TV Is At the Table
4 Mar 2025
Traveler Media Takes Off: TransUnion’s Julie Clark on Measuring a Moving Target
3 Mar 2025
Beet.TV Daily Digest Beet.TV Mailing List

By subscribing, you accept the terms of our Privacy Policy.