Measurement

Omnicom, Criteo Experts Say Commerce Media’s Power Is Full-Funnel Reach
13 Aug 2024
Programmatic CTV Can Help Cut Wasted Ad Dollars: Media Fortitude’s Carrie Xu
13 Aug 2024
Retail Media’s Growing Complexity Tests Marketers: Magnite’s Mike Evans
12 Aug 2024
CMX’s Walsh On Trade Desk Tie-Up, Roadmap to Success
12 Aug 2024
IAS CEO: Safeguard Your Brand in the Era of AI-Powered Misinformation
12 Aug 2024
TikTok, PMG Experts Say Ad-Measurement Is Key for Social-Video Success
11 Aug 2024
Spectrum Reach’s Kline On Navigating A Fragmented TV Landscape
11 Aug 2024
How Identity and Outcomes Close the Performance Gap
7 Aug 2024
Retail Media Takes Center Stage at Cannes Lions: GroupM’s Bukowski
7 Aug 2024
TransUnion’s Spiegel: Why Audience Intelligence Is the Key to Marketing
7 Aug 2024
DIRECTV, Zenith, LiveRamp Execs on Navigating the New Tides of Streaming Viewership
7 Aug 2024
Digital Turbine’s New APProach: Lessons Learned About Audiences and Outcomes In the Privacy-Forward Era
7 Aug 2024
KINESSO Turns To Vudoo To Close The Commerce Loop: Amie Owen
6 Aug 2024
IAS’ Ziegler Brings AI To The Fight For Brand Safety
6 Aug 2024
Intent IQ’s CTO on Untangling Identity for Ads Across Devices and Households
6 Aug 2024
Snap, CVX & Snowflake Debate The Importance of Offsite Retail Media Measurement
6 Aug 2024
IAS, Snap, JPMorgan Chase & Co Execs: How AI Context Power Brand Safety
5 Aug 2024
LiveRamp’s Harkins: Data Collaboration Will Drive True Scale & Innovation for Retail Media
5 Aug 2024
Wurl & Omnicom On Rewriting the CTV Advertising Playbook With Emotion
1 Aug 2024
Retail Media Networks Improve Results With Social Targeting: Snap’s John Eckhardt
31 Jul 2024
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