Measurement

Smart Surveys Prove Ad Impact In Times Of Turmoil: LoopMe’s Upstone
26 Oct 2022
Creative Is The Performance Lever: EDO’s Krim
24 Oct 2022
Retail Media Is Moving Off-Site: Criteo’s Gleason
21 Oct 2022
Retail Media Networks Harness Data for Effective Targeting: Analyst Joanna O’Connell
20 Oct 2022
Streaming Will Decide The Mid-Terms: Samba TV’s Navin
20 Oct 2022
DoubleVerify To Verify Netflix Ads, Finds Election Hate Speech Growing
19 Oct 2022
Our Plans & Goals for the Beet Retreat Santa Monica
18 Oct 2022
Amazon’s Thursday Football Drives High Website Footfall: EDO’s Krim
12 Oct 2022
TV Advertising Will Benefit from Interoperable Viewership Metrics: Fox’s Darren Sherriff
3 Oct 2022
Investments in Ad Ecosystem Will Get Results: VAB’s Sean Cunningham
29 Sep 2022
Solving Measurement Starts At Home: Blockgraph’s Manningham
22 Sep 2022
Consumer Identifiers Are Key to Holistic View of TV Audiences: Paramount’s Travis Scoles
21 Sep 2022
OpenAP Leans Into Demographic Data: Breedlove
19 Sep 2022
Streaming Content Must Be As Diverse As Younger Audiences: Sabio’s Aziz Rahimtoola
18 Sep 2022
Partnership With Fox Stations Supports Advanced Ads: Comscore’s Carol Hinnant
15 Sep 2022
GroupM’s Gerber Is Turned Off By CTV’s ‘Continuous Play’ Problem
14 Sep 2022
CTV Ad Buyers Deserve An Upgrade: Oracle’s De Rivera
11 Sep 2022
Advertisers Can Attain 100% Incremental Reach on CTV: Simpli.fi’s James Moore
6 Sep 2022
CTV Enables More Flexibility With Performance Marketing: MNTN’s Chris Contreras
29 Aug 2022
VidMob’s $110M To Accelerate ‘Creative Intelligence’
23 Aug 2022