Measurement

Playlists & Series

Investments in Ad Ecosystem Will Get Results: VAB’s Sean Cunningham
29 Sep 2022
Solving Measurement Starts At Home: Blockgraph’s Manningham
22 Sep 2022
Consumer Identifiers Are Key to Holistic View of TV Audiences: Paramount’s Travis Scoles
21 Sep 2022
OpenAP Leans Into Demographic Data: Breedlove
19 Sep 2022
Streaming Content Must Be As Diverse As Younger Audiences: Sabio’s Aziz Rahimtoola
18 Sep 2022
Partnership With Fox Stations Supports Advanced Ads: Comscore’s Carol Hinnant
15 Sep 2022
GroupM’s Gerber Is Turned Off By CTV’s ‘Continuous Play’ Problem
14 Sep 2022
CTV Ad Buyers Deserve An Upgrade: Oracle’s De Rivera
11 Sep 2022
Lean Enough To Measure-Up: EDO’s Krim Finances The Future Of Media Analytics
16 Aug 2022
First-Party Is Fuel For The Future Foundation: Oracle’s McBride
16 Aug 2022
More CTV Equals Better Reach At Optimal Frequency: iSpot’s Muller Reveals NBC Findings
11 Aug 2022
Attention Metrics Offer Improved Consumer Insights for Advertisers: dentsu X’s Leah Meranus
9 Aug 2022
Europe’s EGTA Hopes for Nielsen ONE, as ‘Gold Standard’ Measurement’
9 Aug 2022
Deficient Metrics Drive Vicious Circle in Lower Ad Spending on Diverse Media: AIMM’s Lisette Arsuaga
4 Aug 2022
The Quest For The Leading Indicator: Hilton’s CMO Wants Proof Of Attention
2 Aug 2022
Measurement’s New Wave Must Count Minorities Better: Univision’s Ruiz
2 Aug 2022
Media Measurement Is Vital for Advertising Growth: PHD’s Catherine Sullivan
1 Aug 2022
Don’t Forget TV Households That Are Undercounted: CBS’s Radha Subramanyam
28 Jul 2022
Marketers Are Gaining More Tools for Ad Measurement: Omnicom’s Ben Hovaness
27 Jul 2022
Measuring Attention to Ads Has Most Meaning in Sales Results: Carat’s Michael Law
26 Jul 2022