TikTok, PMG Experts Say Ad-Measurement Is Key for Social-Video Success

It’s essential in today’s omnichannel world to understand and align user behaviors to your holistic marketing strategy to make confident, comprehensive investment decisions. Social video app TikTok can help brands engage consumers through the entire purchase funnel from awareness and consideration to conversion and final sale. TikTok’s experts on how measurement, data and privacy work together to drive business outcomes.

Your Performance Is Only as Strong as Your Measurement Plan

• Adolfo Fernandez, global head of product strategy and operations, performance solutions, TikTok
• Laurie Miller, head of analytics and data science, PMG
• Moderator: Jon Watts, managing director, Coalition for Innovative Media Measurement