Measurement

Ad Metrics Need Consistency to Reflect New Viewing Behaviors: GSD&M’s Dave Kersey
6 Jul 2022
InnovidXP Combines Data & Serving: Chalozin
27 Jun 2022
FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes
23 Jun 2022
Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All
22 Jun 2022
Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes
21 Jun 2022
GroupM Teams With iSpot.tv to Improve CTV Ad Viewability
15 Jun 2022
Commerce Media Close the Loop Between Ads and Direct Sales: LUMA’s Conor McKenna
9 Jun 2022
CTV Will Anchor Campaigns As Programmatic Advertising Expands: Viant’s Dave Simon
7 Jun 2022
CTV Can Provide Greater Media Transparency for Advertisers: Dentsu’s Brad Stockton
1 Jun 2022
TV Metrics Have Reached Cross-Platform Turning Point: NBCU’s Kelly Abcarian
26 May 2022
TVSquared’s Kinsella Aims To Unify TV With Innovid’s Support
24 May 2022
Digital Video Advertising Gives Framework for CTV: MiQ’s Moe Chughtai
23 May 2022
Commerce Media Pull Brands Closer to Digital Shoppers: Criteo’s Brian Gleason
11 May 2022
Outcome Guarantees Remain Challenging for TV Advertising: Magna’s Molly Finnerty
10 May 2022
De-risk Upfront Buys With New Currencies: Samba TV’s Navin
5 May 2022
Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative
4 May 2022
Marketers Seek ROI Metrics From Retail Media: Dentsu’s Keith Camoosa
4 May 2022
Addressable Ads Demand Big Data Approach to TV Ratings: Omnicom’s Ben Hovaness
3 May 2022
The Recipe For A New Currency: Comscore’s Wilson
3 May 2022
Combining Local TV With CTV Is Promising for Media Buyers: GroupM’s Jen Soch
28 Apr 2022