Measurement

Playlists & Series

Through The Looking Glass: VIZIO’s Norcross Fuels The Future
12 May 2022
Commerce Media Pull Brands Closer to Digital Shoppers: Criteo’s Brian Gleason
11 May 2022
Outcome Guarantees Remain Challenging for TV Advertising: Magna’s Molly Finnerty
10 May 2022
De-risk Upfront Buys With New Currencies: Samba TV’s Navin
5 May 2022
Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative
4 May 2022
Marketers Seek ROI Metrics From Retail Media: Dentsu’s Keith Camoosa
4 May 2022
Addressable Ads Demand Big Data Approach to TV Ratings: Omnicom’s Ben Hovaness
3 May 2022
The Recipe For A New Currency: Comscore’s Wilson
3 May 2022
Advertisers Can Get Results Without Overspending on Tech: Havas’s Mike Bregman
28 Apr 2022
Combining Local TV With CTV Is Promising for Media Buyers: GroupM’s Jen Soch
28 Apr 2022
ISpot.tv Receives $325 Million Investment From Goldman Sachs to Expand TV Ad Measurement
27 Apr 2022
Samsung Ads Offers ‘Total Media Solution’ for Cross-Platform Video Campaigns
26 Apr 2022
Viewer Attention Metrics & Contextual Ads Drive Results for Brands: Publicis’s Jason Tonelli
26 Apr 2022
Evolution To A Basket Of Currencies: Paramount’s Scoles
25 Apr 2022
Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins
25 Apr 2022
MediaMelon’s Subramanian Wants to Turn QoE Toward Video ROI
25 Apr 2022
Xandr Teams With 605, Comscore, EDO, Samba TV, TVision & VideoAmp on Alternate Media Currencies
21 Apr 2022
How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
21 Apr 2022
The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’
20 Apr 2022
Deterministic Data Can Drive New Currencies: Conviva’s Shears
19 Apr 2022