Measurement

Forward-Looking Brands Are Focused on Ad Outcomes: Publicis’s Nicole Whitesel
2 Jan 2022
A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement
2 Jan 2022
From Quality To Quantity: How Conviva Became A Video Measurement Powerhouse
28 Dec 2021
‘Cross-Platform Measurement Is Ready’: NBCUniversal’s Kelly Abcarian
22 Dec 2021
Media Buyers, Sellers Are ‘Frustrated with Status Quo’ of Measurement: VideoAmp’s Michael Parkes
21 Dec 2021
A Currency For Every Category: Samba TV’s Navin
20 Dec 2021
ACR Data See Through Walled Gardens: LG Ads’ Justin Fromm
20 Dec 2021
Unifying Inventory Is Key CTV Buyer Challenge: Experian’s Danaher
20 Dec 2021
Voices from the #BeetRetreat: Ashwin Navin, Howard Shimmel, Mike Fisher, Field Garthwaite, Tracey Scheppach and Kelly Abcarian
19 Dec 2021
TV Market Needs Next-Generation Standards: Comcast’s Pooja Midha
16 Dec 2021
First-Party Data Provide Best Audience Identifiers: Innovid’s Tal Chalozin
16 Dec 2021
Of Cats & Context: Consumers Define Their Own ‘Premium’, ENGINE’s Schiller Says
16 Dec 2021
‘The Empowerment Moment’: Samsung Ads Lets Brands Plug Own Data Into Smart TV
16 Dec 2021
Horizon’s Campanelli Sees New Dawn For Media Measurement
16 Dec 2021
AVOD Will Dominate in Streaming Wars: Samsung Ads’ Karl Meyer
15 Dec 2021
Beyond Point Solutions: Mediaocean’s Gupta Targets Three-Layered TV Ad Efficiency
15 Dec 2021
The Future Of Measurement Is Multi-Layered: Samba TV’s Magel
13 Dec 2021
Content Identifiers Help to Spur Large-Scale Ad Reach: IRIS.TV’s Field Garthwaite
13 Dec 2021
Explosion After Inertia: FreeWheel’s Clark On Advanced TV Evolution
9 Dec 2021
OpenAP’s New XPm Brings Cross-Platform Deduplication To TV, CEO Levy Says
9 Dec 2021