Measurement

Playlists & Series

Horizon’s Campanelli Sees New Dawn For Media Measurement
16 Dec 2021
Beyond Point Solutions: Mediaocean’s Gupta Targets Three-Layered TV Ad Efficiency
15 Dec 2021
The Future Of Measurement Is Multi-Layered: Samba TV’s Magel
13 Dec 2021
Multiscreen TV Drives Changes in Ad Sales: Comcast’s Pooja Midha
13 Dec 2021
Content Identifiers Help to Spur Large-Scale Ad Reach: IRIS.TV’s Field Garthwaite
13 Dec 2021
Explosion After Inertia: FreeWheel’s Clark On Advanced TV Evolution
9 Dec 2021
OpenAP’s New XPm Brings Cross-Platform Deduplication To TV, CEO Levy Says
9 Dec 2021
TV Consumption Will Grow Across Platforms: CBS’s Radha Subramanyam
9 Dec 2021
Getting Media Channels to Work Together for Marketers Is Key Priority: Yahoo’s Beau Ordemann
8 Dec 2021
CTV Promises Better Targeting With First-Party Data: Ocean Media’s Jared Lake
8 Dec 2021
Brands Want TV Makers To Share ‘Whole-House’ Viewing Data: Essence’s Fisher
7 Dec 2021
Video Headwinds Bring Agency, Measurement Changes: Samba TV’s Belaidi
7 Dec 2021
Univision’s Lin Can Tie TV Ad Outcomes To Search Behavior
2 Dec 2021
EDO’s Krim Helps Univision Advertisers Predict The Future
1 Dec 2021
Effectv’s Brauer Melds Different Data To Create Better Ad Outcomes
1 Dec 2021
Next in Measurement Currency: “Empathy at Scale” Mindshare’s Data Chief Shane McAndrew, on the #BeetCast
29 Nov 2021
How OMG’s Pagliuca Is Pushing CTV Industry To Grow Up
23 Nov 2021
Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’
22 Nov 2021
Digital Ad Metrics Have Hit ‘All-Time Low’: OpenSlate’s Lynda Clarizio
22 Nov 2021
WarnerMedia Issues RFI for Audience Measurement Amid Shift in Viewer Habits
16 Nov 2021