Measurement

Samba TV’s Navin Aims To Upgrade Media Data’s Inclusivity
29 Jan 2024
AI Can Help Advertisers Reach Cross-Platform Audiences: NBCUniversal’s John Lee
29 Jan 2024
Machine Learning Finds Emotional Moments In TV Ad Inventory: Captify’s Waddington
26 Jan 2024
AI Can Fuel Audience-Focused Creative Optimization: Cara Pratt
24 Jan 2024
Data Signals Help to Refine Cross-Platform Ad Targeting: Spark Foundry’s Lisa Giacosa
22 Jan 2024
TV Advertising Is Becoming More Performance-Based: Moloco’s Dave Simon
22 Jan 2024
DoubleVerify’s Zagorski Urges Responsible Response To Rise Of AI Concerns
18 Jan 2024
TripleLift’s Lee Urges ID Action, As Chrome’s Cookie Deprecation Begins
18 Jan 2024
GroupM Assembles Industry To Innovate New TV Ad Formats
16 Jan 2024
CTV Must Find Right Balance in Data-Sharing with Marketers: Kinesso’s Jean Fitzpatrick
16 Jan 2024
Local Advertisers Are Getting Data-Savvy: Ampersand’s Herbstman
16 Jan 2024
Cost-Benefit Analysis Unlocks TV Ad Strategies: Yahoo’s Beau Ordemann
15 Jan 2024
After Sale To Omnicom, Flywheel Sees ‘Holy Grail’ For Retail Media
15 Jan 2024
Data Clean Rooms & Audience Graph Are Powerful for Brands: Disney’s Dana McGraw
15 Jan 2024
Vevo Aims To Help Advertisers Understand Its Enormous Footprint
11 Jan 2024
Accurate Consumer Identifiers Underpin Ad Targeting: Paramount’s Travis Scoles
10 Jan 2024
‘The Effectiveness Equation’: Harnessing the Power of CTV Advertising
8 Jan 2024
Identity Resolution Is Key to Better Ad Targeting: Adstra’s Emily Kistner
8 Jan 2024
Transaction Data Takes Measurement Beyond First-Party: Affinity’s Garbaccio
8 Jan 2024
Programmatic Advertising’s Role in Carbon Reduction: Magnite’s Selman
4 Jan 2024
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