Measurement

Playlists & Series

Alphonso Aims To Improve CTV Experience As LG Takes A Majority Stake
8 Jan 2021
First-Party Time: Identifiers’ Demise Brings New Powers To Marketers, Comcast’s Marcus Says
6 Jan 2021
In This Climate, Marketers Want Outcomes: LoopMe’s Park
5 Jan 2021
Data-Driven Buying of Linear TV Drives Efficiencies: Kinesso’s Lauren Bernard Mannix
3 Jan 2021
Brands Want To Close The Loop On Outcomes: Wenda Millard
3 Jan 2021
Marketers Seek Video Metrics for Cross-Platform Consumption: Amplifi’s Cara Lewis
15 Dec 2020
Measuring Savings On Brands’ Ad Agenda: Matterkind’s Hall
15 Dec 2020
Samsung Ads Combines Linear & Streaming Ad Outcome Measurement
15 Dec 2020
TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer
14 Dec 2020
PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham
14 Dec 2020
In 2021, Kinesso’s Bernard Wants To Show Brands Proof Of Addressable Impact
13 Dec 2020
Addressable TV Can Overcome Challenges: Horizon Next’s Wallach-Baker
10 Dec 2020
iSpot.tv’s Demographic Upgrade Aligns TV & CTV
10 Dec 2020
How COVID-19 Has Reset Targeting Toward Outcomes: PMX’s Bianchi
9 Dec 2020
‘Audio Is Booming’ With On-Demand Growth: Triton’s Neal Schore
9 Dec 2020
Nielsen’s New Roadmap For Unifying Media Measurement Explained
9 Dec 2020
Outcomes Start At The Top Of The Funnel: Havas Media’s Sedlarcik
8 Dec 2020
The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
7 Dec 2020
How Retailers Can Benefit From Sharing Data: LiveRamp’s Stratton
7 Dec 2020
Fraud Follows The Money To TV: DoubleVerify’s Woolway
4 Dec 2020