Measurement

Media Fragmentation Drives Demand for Spend Data: OMG’s Nicolas Grand
25 Feb 2021
Measurement Is Key Challenge for Advanced TV Advertising: Merkle’s Andy Fisher
25 Feb 2021
Digital Video Shines Amid Pressures on Media Spending: SMI’s Ben Tatta
22 Feb 2021
A Big Legacy Player Transformed: Bill Wise on the New Mediaocean
22 Feb 2021
Digital Video Drives Demand for More Linear Targeting: Xandr’s Pete Doe
17 Feb 2021
Consumer Experience: Key is to Converged Video’s Future, Forrester’s O’Connell
14 Feb 2021
TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says
2 Feb 2021
AdTech is on Fire & Outcome Marketing Could Unlock “Trillions” in Value, Terry Kawaja on the BeetCast
1 Feb 2021
Rebooting Wanamaker: TV Can Now Prove Effectiveness, Ampersand’s Matero Says
24 Jan 2021
Sports Sponsors Can Thrive in Hybrid Media World: Nielsen’s Jon Stainer
19 Jan 2021
New Year Brings Time to Reflect on Innovation: TrueCar’s Beth Mach
18 Jan 2021
Marketers Seek Unified View of Video Landscape: Essence’s Mike Fisher
13 Jan 2021
AI Powers Insights for Influencer Marketing Campaigns: Influential’s Detert
13 Jan 2021
Charter’s Comscore Investment Boosts Census Future: Kline
13 Jan 2021
‘Lean-Back World of CTV’ Has Different KPIs: Origin’s Freddie Godfrey
12 Jan 2021
Audio’s Performance Era Is Upon Us: Horizon’s Russo
11 Jan 2021
Three Trends Rebooting TV Measurement: Comscore’s Algranati
11 Jan 2021
Omnicom Media Group First To Test OpenAP’s New TV Ad Data
11 Jan 2021
In This Climate, Marketers Want Outcomes: LoopMe’s Park
5 Jan 2021
Data-Driven Buying of Linear TV Drives Efficiencies: Kinesso’s Lauren Bernard Mannix
3 Jan 2021