Measurement

Retail Media Networks Must Make Room for Merchandising: UM Worldwide’s Amie Owen
1 Aug 2023
Transacting on Attention to Ads Is Coming: NBCU’s Zach Chapman
1 Aug 2023
LiveRamp’s Sharma Sees Clean Rooms At Ecosystem’s Heart, Standards Needed
31 Jul 2023
Cutting Greenhouse Gasses Is Group Effort: Mindshare’s Ollie Joyce
31 Jul 2023
Operationalizing Attention to Drive Better Outcomes: OMD USA’s Chrissie Hanson
27 Jul 2023
Brands Fight Fragmentation As Retailers Embrace Media: Criteo’s Greene
27 Jul 2023
First-Party Data Energize Retail Media Networks: Walmart’s Doug Jossem
26 Jul 2023
Attention Metrics Help to Evaluate Media Strategy: Mars’s Ron Amram
26 Jul 2023
Ad-Tech Needs to Take Ownership on Decarbonization: Alpine Project’s Brian Murphy
25 Jul 2023
Marketers Have More Choice in Media Currencies: WBD’s Andrea Zapata
20 Jul 2023
Sustainability Goals Can Be Achieved with Collaboration: IPG’s Martin Bryan
19 Jul 2023
‘The Golden Age of Measurement’: Samba TV’s Vision for Cross-Platform Analytics
19 Jul 2023
AI Can ‘Supercharge’ Brand Advertising: LoopMe’s Cukierman
17 Jul 2023
Empathy And Transparency: The Twin Pillars Of Leadership In A Transforming Industry
17 Jul 2023
Beet Retreat Preview with TransUnion’s Julie Clark: Consumer Identifiers Underpin Ad Sales
13 Jul 2023
AI, Attention Are Among Key Cannes Themes: Teads’ Jeremy Arditi
13 Jul 2023
Active Attention Is The New Frontier For KERV’s Wolff
13 Jul 2023
Reducing Media Carbon Increases Ad Results: Scope3’s Leary
13 Jul 2023
Close The Loop To Measure Up: LoopMe’s Coffey Says Brands Are Refocusing On Incremenality
12 Jul 2023
Marketers Have Warmed Up to Alternative Ad Currencies: Initiative’s Maureen Bosetti
12 Jul 2023
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