Measurement

Playlists & Series

Fragmentation Drives Urgency for Improved Media Metrics: CIMM’s Jane Clarke
7 Oct 2020
Connected TV Can Learn Measurement From Mobile: DoubleVerify’s McLaughlin
7 Oct 2020
How TV Measurement Is Evolving: Tremor’s Guenel
4 Oct 2020
TV Viewability Is Not Guaranteed: DoubleVerify CEO Zagorski
29 Sep 2020
Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani
25 Sep 2020
TV Measurement and Streaming Take the Stage at Virtual Industry Confab
24 Sep 2020
We Will Overcome Ad Identity Challenges: Oracle’s Langel
17 Sep 2020
‘Bumpy Road Ahead’ To Apple’s IDFA Change: Forrester’s Liu
9 Sep 2020
Connect Digital Ads to TV Viewing: Verizon Media’s Markman
19 Aug 2020
Marketers Seek More Insights on Programmatic Ads: Forrester’s Joanna O’Connell
16 Aug 2020
Work from Home Drives Local News Resurgence: Nielsen Research
13 Aug 2020
Streaming Viewing Up 74% Annually, Disney+ Has 4%: Nielsen Research
13 Aug 2020
Measuring CTV Ads Takes People & Data Science: Survata’s Kelly
10 Aug 2020
Let’s Move from GRP’s: Impression-Based Metrics Are Key for Video’s Growth: Effectv’s James Rooke
5 Aug 2020
OpenAP CEO David Levy Sees Improved Ad Tracking With iSpot.TV Partnership
28 Jul 2020
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
21 Jul 2020
Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
20 Jul 2020
Viewer Experience Drives Ad Strategy for HBO Max: WarnerMedia’s Joe Hogan
14 Jul 2020
IAB Wraps 1st Virtual NewFronts With Eye Toward Future Growth
13 Jul 2020
During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
13 Jul 2020