Measurement

DIRECTV’s Groner: TV Needs Sophisticated Tech to Fix Frequency Problems
9 Jun 2023
Zimmerman’s Herman: Blockchain Promises to Save Brands Money in Multiple Ways
8 Jun 2023
Italy Leans In To Cross-Screen TV Measurement
8 Jun 2023
FreeWheel Aims To Simplify Global Advertising With Interoperability And Scale
7 Jun 2023
Blockboard’s Wasserlauf: CTV Should Learn from Web Video’s Mistakes
1 Jun 2023
Loeb & Loeb’s Lee: Nobody is Ready For Digital Privacy Laws
30 May 2023
Climate Change Will Be Bigger Topic at Cannes: Good-Loop’s Amy Williams
25 May 2023
Currency Must Catch-Up To Measurement With Collaboration: iSpot.tv’s Muller
25 May 2023
Teads’ Brown: Attention Can be a Proxy for Outcomes – But the Industry Needs to Get Prepared
23 May 2023
Capabilities Join Content In TV’s Upfront Ad Season
22 May 2023
Horizon’s Campanelli: Why Uncertainty Defines This Year’s Upfront
22 May 2023
From Upfront To On-The-Fly, TV Ad Sales Are Changing
22 May 2023
Omnicom’s Pagliuca: We’ve Made Major Progress on Cleaning up Supply Chains in Digital
18 May 2023
JIC Standards Can Help Drive Innovation in Media Market: GroupM’s Mike Fisher
18 May 2023
JIC Seeks to Lower Barriers Among Media Walled Gardens: NBCUniversal’s Kelly Abcarian
17 May 2023
Shoppable TV Excites PHD’s Klein At IAB NewFronts
16 May 2023
Advertisers Ready To Go All-In On Alternative Currencies: VideoAmp’s McCray
16 May 2023
NewFronts Are Showcasing Tech Transformation in Media: Havas’s Mike Bregman
15 May 2023
Brands Are Leaning Into Advanced Metrics, Newer Ad Formats: Dentsu’s Brad Stockton
15 May 2023
NBCU Ad Boss Marshall: ‘We Continue to Spin Our Wheels’ on Currency
12 May 2023
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