Measurement

CTV Starts In NYC: Experian’s Danaher On TV Targeting Data
2 Dec 2020
Video Outcomes Can Be Measured: 360i’s Rozen
2 Dec 2020
TV Needs an Impression-Based Currency for Pay-Per-Performance: Sinclair’s Rob Weisbord
1 Dec 2020
There Will Be No Single Cookie Replacement: Innovid’s Hogue
24 Nov 2020
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
24 Nov 2020
E-Detailing, Telehealth Are Key Marketing Priorities Amid Pandemic: Heartbeat’s Dan Haller
22 Nov 2020
Tubi Extends Past “Programmatic First” as Business Builds
19 Nov 2020
TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage
18 Nov 2020
‘Patient-Modeled Audiences’ Improve Programmatic ROI for Healthcare Marketers: DeepIntent’s Chris Paquette
17 Nov 2020
GroupM’s Brown Wants Verified CTV Data
15 Nov 2020
Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster
13 Nov 2020
OTT Shows Key Strength in Impression-Based Targeting: Pinnacle’s Kate Diehl
12 Nov 2020
Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
10 Nov 2020
TV Must Embrace Digital-Style Buying: Ampersand’s Pangis
30 Oct 2020
Local TV Buys Gain From Digital Insights: Hudson MX’s Jay Stevens
26 Oct 2020
TV Ads Move Toward Cross-Platform Delivery: ViacomCBS’s Travis Scoles
26 Oct 2020
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
25 Oct 2020
‘We’re Breaking Silos for Audience-Based Buying’: OpenAP’s David Levy
22 Oct 2020
‘TV Will Never Be the Same’: Comscore’s Carol Hinnant
20 Oct 2020
The Evolution Of CTV Ad Measurement: InMobi’s Barthur
20 Oct 2020